Designing, Styling and Why – Finding Personal Style

Styling is a vague term used popularly now for many facets of artful design that come together to create a presentation (in this case) for interiors. Interior designers practice the artful tricks of “styling” while calling on their expertise with many other important professional elements regarding practical and functional design decisions, structural considerations, mechanical and electrical aspects, client collaboration, budgeting parameters, and more. Terminology can confuse the conversation because often the illusive thing that clients are seeking is finding their “style.”  This goes deeper than embracing a new trend or changing a style of furniture from Scandinavian to French. It goes deeper into the very personal places that are uniquely individual. It’s about lifestyle and personality, temperament, and taste.

Assembling elements in your home or workplace is about lifestyle and personality, temperament, and taste. This living room is taking shape for a single man wishing to update his furnishings and fixtures throughout his home.

I was told in school that there is no such thing as bad taste – just bad design. I love that. It takes an enormous percentage of the judgement out of it and leaves the important characteristics to be critiqued such as function, form, balance, color, texture, volume, lighting…

Styling and designing both require balance – designing being the more comprehensive of the two. Each consider many of the same elements, but designing digs deeper. I often converse with clients about the opposites in their spaces. Hard/soft, smooth/rough, light/dark, warm/cool, simple/complex…finding the effective, pleasing, balance in all the elements in a space is critical to the comfortable success of the design. I seek the positive, buoyant, uplifting effect that elicits good vibes.

The result should be more than satisfying, it should be joyful and personal. This chair and ottoman were vintage pieces handed down in this family and here we reupholstered them to give them new life in a new context.

As an interior designer my job is to extract and decipher the wishes of my clients – commercially or residentially. Not only what they want and need, but how to achieve it. It has to do with the art of design and the practicality or reality of executing the work. The result should be more than satisfying, it should be joyful and personal – designed for the specific needs and goals of the individual(s) with whom I am working.

Discovering your personal style might be like a lightbulb turning on – it’s been there all along but wasn’t recognizable. You have it but don’t realize it. Which begs the question, what is style? It is very representative.

From my experience, there is no such thing as no style. Not having style. The very concept of that is like a reverse condition of being without style (un-styled ) – like messing up a hairdo. Yet that disheveled do is a style unto itself – albeit not in the contrived sense of order and intent. That same hairdo in a fierce wind might become similarly disheveled – but without the intent – it might be considered an organic style.

Tidy to disheveled, style is limitless. The occupant of the space is surrounded by books that never quite get put away.
Fascinating to some – unnerving to others.

Interior design can be contrived with much intent, formalized with attention to detail or a more unselfconscious approach that always appears more casual, organic and lived-in. Of course, there are happy mediums too. However, the risk of the “unselfconscious” approach is that by the very nature of the approach to create that which does not LOOK contrived – can be very contrived!!! Hence the unfortunate, if not unintended, result!!

Tidy to disheveled, style is limitless – the permutations and opportunities are endless. But when styling a “scene”, do we keep books in the bookshelves with perhaps one on an end table or nightstand for practicality and interest or do we present piles of books as though the occupant of the space is surrounded by books that never quite get put away? Fascinating to some – unnerving to others.

Some categories of interior design allow a “stylist” to express themselves – rather than focusing on the specific design needs, desires, requirements, and ultimate joy of a client. Style for the sake of imagery. These categories include product representation and promotion/branding – ads and TV commercials, and vignettes that are not intended for real life but for effect. To create appeal and promote trending marketing efforts, assembling for model homes or staging for individual homes for sale and theatrical set design are also examples of the applicability of styling. This “styling” is a very marketable talent – different from designing for and about a client’s personal wants and needs – in a residential or commercial setting.

Commercial interiors combine the branding of the business as well as the personality of the occupants and the culture of the workplace. We completely redirected the focus of this insurance office by emphasizing their brand in color, imagery and graphics. Corporate marketing material was enlarged and used for artwork to further reinforce the brand and emphasize the mission for both employees and clients.

Style evolves. Styling can be an ongoing process – even daily. But that becomes a preoccupation that is not necessarily practical for everyone. Our tastes change with life experiences and with them new interests, accommodations and necessities all contribute to the evolution of personal style. But look at your own personal style and see what about it has remained constant even if your design direction has changed.

You have style. You need to try to articulate it, embrace it or change it. I often hear “I know what I like when I see it.” That’s true of all of us. But being a “creative,” a designer, we create and not merely discover, find, and assemble – through all parts of the process.  Helping clients distill the flood of inspiration, imagery and ideas presented, on the limitless platforms dedicated to interior design, new construction, remodeling, styling, and decorating, is the first stage of the job. With so many choices and directions from which to choose, navigating that circuitous path through the oh so many images and ideas is daunting, but essential to finding the right elements to combine and create the design – and set forth the style.

The stuff of life. This couple downsized and culled their belongings to their very favorite things. Their new interior, in their custom home, incorporated all of their treasures and added some new pieces for their next chapter.

Knowing what you like when you see it and collecting as you go is what results in what I fondly call the stuff of life. Your life is partially represented in the things you have discovered and saved – things that bring you joy that you want to see and have around you. They may change over time. Your fascination or appreciation for an object might wane…but the principle of having things collected over time and life experiences (or minimalist lack thereof) is a personal expression. Often the trick is to re-arrange what you have. The style is there, but the placement and orientation can make a significant difference. Arranging is very much a central part of effective styling and interior design. Styling is a fun way to play with options, trends, make statements, influence, and experiment. Have fun finding your style and incorporating all you love and enjoy into your interiors!

Conquering the Fear of Color – A Q&A Interview with Patti

The serenity of neutral color schemes has a significant place in interior design. However, it is more about the fear of color that I approach this article today. Committing to color arrests most people – they want it and admire it but are fearful about selecting and committing to bold colors.

Beautiful neutrals are a color all to themselves. Layers of whites, creams, grays offer sophisticated schemes.

However, that is not all that causes clients to reach out for assistance. Even if they have made a decision about taking the leap, it is how much, where and with what or to what the color is applied or occurs.

A white kitchen receives a patchwork of blue and white Talavera tile as a backdrop adding depth and interest.
In addition, upon closer inspection, we have incorporated a fine detail of an aqua glazed Spanish tile running horizontally and vertically through the patterned tiles.

I remember when architect Antoine Predock’s project for United Blood Services in Albuquerque https://bit.ly/3LBQbDv made a splash – a really RED splash when he stuccoed the entire exterior brazenly brilliant, bold, blood red! It was astonishing – astonishingly effective!!! https://bit.ly/3NNQihd If a picture speaks a thousand words, color is right there in conveying remarkable communications.

From branding to personal style, color is key.

The addition of our tongue and groove walnut wall established the theme for the rest of the furniture in this interior.


My staff recently investigated information from projects. They posed questions and gathered observations regarding my use of color. Photos, at the end illustrate some specific color decisions and why. The resulting questions and answers are as follows:

Patti Hoech‘s design practice has been and continues to be an exploration and emphasis of the subtleties and strengths of color. It is an integral part of her work. We wanted to know why and when she discovered this specialization in her design sensitivity and how it relates to her approach to effective design decisions.  We are asking clients and colleagues to pose questions to get the answers.

Why is color so important?

Patti Says: Color is power and peace. Color is important on so many levels – personal joy (or aversion), perceived temperature, brand identification, seasonal interactions, emphasis, and contrast. Color is everywhere. Understanding and harnessing it for specific purposes is key.

This new backsplash had a specific purpose, which was to acknowledge the existing rust-colored porcelain sink and the intensely green marble stone countertops. By pulling those two colors into the tile selection so strongly and interspersing other colors that complemented the palette, the result was an effectively unifying design detail.

How do you determine the color specifics for your projects?

Patti Says: What color brings you joy? What color tells your story? Interviewing clients about their color preferences – being an important question begins the dialog regarding what colors to incorporate and why. This can be personal preferences or aversions or specific colors relating to branding whether it is new or existing. Also, existing fixed design/architectural elements might also play a significant part in developing an effective color scheme.

Do you believe color affects the lives of your clients in their homes and workplaces?

Patti Says: Absolutely!! Color can insert many subliminal effects that impose on people’s perception of a space or graphic. Color can evoke emotion, instill comfort or agitation, rekindle memories, spur appetite, affect perceived temperature. It can embed recall for commercial brands. Color can be a clever tool.

In this interior for Boba Tea, we played with the colors of the flavors and the multi-colored tiles to correlate to the fun experience of sucking the tapioca pearls.  

How do you navigate color trends?

Patti Says: Trends are necessary to keep our market moving. Capitalism is based on consumer activity, and nothing generates purchasing frenzies like stimulating new trends in the market. However, basing design decisions on trends must take into consideration the intended longevity of the design.  Much of color trends are based upon pairings and combinations of color.  It is those combinations that can “date” a color scheme – not so much a specific color. It is how, where and with what it is used that pegs it.

A classic, well-balanced color combination of blue, white, and yellow is a comfortable warm and cool with a neutral that transcends trends. Fabrics and finishes contribute to how one updates a classic color scheme.

Do you feel you are a forecaster or influencer?

Patti Says: I believe that I have imparted and am still providing thoughtful, challenging color consultation to my commercial and residential clients.  Having prospective clients request designs based upon others that we have produced is telling and flattering. It means they have confidence in the decisions regarding long-lasting color schemes – if not timeless, in some cases. However, it must be said that design elements that present the color often determine – in many ways – how well a selected color or color scheme “holds up” over time. Considerations regrading patterns, materials, and elements can and might be either improved or modified over time while maintaining the same color scheme. Forecasting anticipates color trends. I have successfully influenced clients to make selections based upon an anticipation of future color directions in the market or merely go with classic combinations that have been proven over time. . .

What has influenced your appreciation for and interpretation of color in design?

Patti Says: It started at an early age. Observing the world around me. Nature, architecture, decorative arts (china, textiles, artwork), fashion, logos/brands, trends, regional colors, seasonal colors, cycles of color…Pinks, turquoises, yellows of buildings in the West Indies, bold color statements of Mexico…Color is profoundly important and signature in its application. From fish to birds, flowers to leaves – color captivates me and urges me to find words to express it and continue to have it a primary part of my descriptive vocabulary.  As an omnipresent element in the design process, color is unavoidable, but to enjoy it so fully and embrace the limitless range of options is an exciting artist’s pallet of possibilities which stimulates me at every turn.

The magic of color on architectural exteriors can be amazing. Here in Burano, Italy my dear friend captured the colors! Similar to what we see in Guanajuato, Mexico and the sunny islands of the West Indies.

I attribute much of my color awareness to my mother. I remember being greatly influenced by her sense of color and design. Her sensitivity and talent were innate. She selected fabrics that had unusual color and pattern combinations. When orange, avocado, brown, and gold prevailed in the 60s and 70s, she selected the olives with chartreuse and gold for the less formal areas of our lives and leaned into Lily Pulitzer’s dynamic colors and patterns for her clothing and a pastel version of soft pinks and verdant greens for our more formal areas. The master suite was primarily yellow with beautiful bits of blues. Beach scenes always emphasized blues and greens. Nothing in our world was on common trend, but an artful interpretation of color combinations, eclecticism and comfort. Pairings of orange and brown were never her happy place nor was gold and brown.  But orange and PINK – YES! Pink and green especially! And browns were recognized in context with stone shades of greys and tans.  I believe that sense was greatly influenced by richly organic, textured stone walls of the West Indies – Danish architecture in the tropics where limitless colors of greens and blues punctuated with flowers were all around.

As a result of this of this early introduction to the value of color, my personal spaces reflected similar sensitivities. Beginning with pink in the early years I graduated into blues, turquoise and greens for my teen years. The final scheme, in my room in the home in which I grew up, was a dusty pink, clay, and mocha-rose. No one in my world had that color scheme in the late 70s and it was difficult to assemble. It helped that I worked part time in a design showroom in Georgetown where handling the amazing abundance of fabulous fabrics was a daily inspiration. Throughout my life experiences color has been a constant distraction. Not in a bad way, but rather a noticeable, unavoidable interruption that causes me to pause and take note. Ask anyone who knows me – I stop and remark about color at every turn.  For better or worse, I comment on color. It is a deep appreciation that I enjoy sharing. And the most rewarding is discovering color for clients who yearn for it but don’t quite know how to find and use that which would make them feel the joy of color!

A dear friend in Mexico recently took a leap in selecting an accent color for his seaside villa. Once an all white interior, which was lovely and fresh, he wanted a new look that provided contrast and strengthened his color theme. The yellow accents made me smile when he unveiled his new look!

Color plays a major role in discovering and expressing personal style.  Fear not – color is your friend. Find your style. Live your style. Love your Style.

CONVERSATIONS ON DESIGN – SPECIFICALLY, PRO TIPS ABOUT COLOR

This past week alone I have consulted with a commercial client about reception seating and color, a home-owner, in a mountain setting, about durable floor finishes, bathroom remodels and color, a couple in a new home downsizing from one of 20 plus years about furniture arrangement and color, a couple from Las Vegas buying a second home by their daughter and grandkids about color, and a woman stopped in the shop yesterday visiting from Santa Fe and said that she didn’t know we were also a design firm -picked up a brochure and told me inasmuch as she had “a pretty good handle on design – she always struggled with color.”

See a common thread here? The comments were from that where she admitted to always struggling with color to another wanting her seemingly tract home to feel like a woodsy cabin with color, others wanted their spaces  lighter while others wanted to make a corporate statement that would support their brand and not go out of style in the coming few years. They all had steered toward neutrals – but not in a good way – because they were uncertain about committing to COLOR.

The whites and greys are their own beautifully valid color scheme. https://patriciandesign.com/project/modern-make-over/   I have written before about when white is a color or when it is the absence of color.  https://patriciandesign.com/white-by-design/

I also continually stress that all design decisions are based upon context. Many of you reading this, with whom I have consulted, will recognize much of these observations and tips. I stress select color to compliment your context!

Interestingly, the mountain home has existing painted doors and trim. To change those elements would be costly. How can we woodsy-up this interior without those seemingly necessary key elements?

I asked her for her priorities and “comfort colors.” As a result, we will change the flooring for look and durability, building from that add color and various textures to enrich the space – stacked pebbles at the fireplace, a slab hearth, a wooden mantle and a light neutral will be the main backdrop splashed with strong elements of color (notice them on the mantle). The very vertical fireplace will be a bold golden yellow color to intentionally work with the honey tones of the pine architectural elements.

By contrast, a magnificent home (also in the mountains with great wooden details), had too much of a good thing for the owners’ other interior furnishings. In this case, the seeming sacrilege of painting the solid wood doors and trim was in order.

To paint all the solid wood doors and trim in this home was a leap of faith. But the goal was to add back stacked stone to carry a theme from the now naked fireplace to the kitchen bar and over to the entry door wall. Having it in three places will commit to an architectural theme for this finish selection. New colorful rug and fabrics for throw pillow will enliven the space and bring focus to individual accents throughout the interior.
The grey hand woven grey rug was not providing the needed backdrop for this new scheme so we gathered rug and fabric samples to “punch-up” the scene.
After the new rug arrived, we assembled the fabrics for another study of our options to detail the design.
Before, this little powder room was a bit bland. The quality, solid wood, raised panel, pine doors were too rustic for the owner’s preference – but painting was not an option – until we discussed it. What was a possible sacrilege became a beautiful solution to changing the design direction of this interior. Mirror and sconces remained while vanity, sink and colors were transformed!
The AFTER of the little powder room is still in the process, but it is clear that the transformation is startling with the newly painted doors and trim and the fresh POP of turquoise on the walls. Layers of color and emphasis changed. It is not about painting wood, it’s about creating balance. The massive, solid wood front door and antique and art pieces throughout will be emphasized as key features

Another such interior was over-burdened with stained wood and to paint it all out white was a major commitment yet, the results will make for a lighter backdrop still revealing the bones and their texture, but freeing the owners to showcase their other pieces of fine woodwork, art and furnishings.

PRO TIPS

  • The trick with design decisions is to determine and understand the primary purpose and intended “read” of the space. What is most important and where do you want your focus?
  • Once you have evaluated the space, identified its primary purpose and selected what you want to emphasize; see what is either in the way of, or competing with that emphasis, and clear all else away. Add back the things that you consider most important either for function or joy (form).
  • If the architecture is most important, determine what about it and work from there to complete the space. If a piece of art is most important – place it to its best advantage and build around it so as not to compete, but compliment. If a view is most important – the same is true – clear away and frame with the most important and/or effective pieces.  Pick your priority, yet take everything into consideration.
  • With regard to color…it can emphasize the architecture or be inserted for a bold statement(s) of art or fabric on furniture, rugs…When using color, the idea is still to have balance in the context of where you are placing it. It can be a backdrop or a foreground accent.
  • Consider existing conditions that will not be changed – such as flooring. Select colors that include the compliment to that material. Whether in direct opposition for contrast or to meld in   a way that creates a subtle transition – the consideration of existing materials is important.
  • The effect of considering existing materials can result in their appearing as though part of the plan rather than being inherited unintended.  This is generally a desirable result. Therefore, if you have a material that will not go away – make it intentionally part of the plan.

The corporate color issue was about updating their image and connecting with their clients in an intimate and comfortable manner- an environment that carried the trust of years of experience and embracing a new generation of financial management. They developed a marketing plan moving forward to identify a theme, feel of confidence and carry it through the entire experience. In a recent Facebook post you will see this project in the process and notice that the carpet was an existing condition and that it was used deliberately to make the new materials appear to all have been coordinated from the start. Long time clients and new are comfortable with the changes!   https://www.facebook.com/PatricianDesignABQ/

It’s OK to play it safe with neutrals – but in this case, it was time for a updated “brand” for this business. The unusual eggplant and chartreuse carpets inherited in the move to a different suite required some deliberate coordination, to have it all “read” as though designed afresh!

The want-to-be woodsy cabin project will have new, durable porcelain tile floors imitating variegated slate and from that palette of colors pull paint colors to add whimsy and visual impact along with other new additions of stacked pebbles at the fireplace and wood encasing the now sheet-rock mantle.

The stacked pebble stone, engineered stone, new wood mantle and splash of colors against the neutral will make a dynamic statement. Notice new color chips leaning on the mantle.

The couple downsizing and wanting more light and a less heavy southwestern feel panted their entire ceiling of beams and tongue and groove including support columns in white. The wood still “reads,” in all its hand-hewn texture and knots. The white is no less natural than the dark chocolate that had been their previous faux finish. Albeit the tongue and groove had a clear lacquer that we concealed behind the new cloak of white for a uniform backdrop.

The dark chocolate opaque stain of the pine members was no more valid than painting them an other color. We selected a white to open and refresh with a neutral backdrop to allow other elements to be more focal.
Painting currently underway!! Watch for before and afters of this refreshed interior.

The couple with the second home had history in Hawaii and wanted a beachy, fresh theme for their new desert home. The flooring was a mottled light brown glazed tile and we selected a noticeably light, subtle sand colored wall paint to contrast and POP the existing off-white doors and trim throughout the home. Accents in recessed niches and doorways will become a soft turquoise while an interior laundry room gets a splash of citrusy yellow. The layers of color will be visible from different angles and vantage points. With the golden oak kitchen cabinets being painted out to match the existing off-white trim – the scheme will be fresh and beachy! Their artwork presents these colors and will being their personal touch to the arrangements. Watch for this project in coming weeks.

Do you have ideas about certain features in your interior that do not quite seem to come together? Do you feel the need to refresh? Are you looking for a new color scheme? Please do not be afraid of color and do not be confused about current trends. White and grey is a soothing combination. Trimmed with black, you get a defined contrast. Insert organic greens and the combination is sharp and now – and yet potentially timeless. HOWEVER – colors too have their place and selecting those and their combination that will speak to today and not be out-of-style tomorrow, as certain trending combinations might – select colors to compliment your context.

Here are a few other Patti Says blogs and PATRICIAN DESIGN projects about color selection:

KEMP BEFORES  https://patriciandesign.com/rejuvenate-and-expand-your-interior-spaces-by-opening-walls/

Friends Don’t let friends pick paint colors  https://patriciandesign.com/5677-2/

Johnson’s PHX https://patriciandesign.com/spanish-style-brings-interior-spice/

Color forcasting  https://patriciandesign.com/color-schemes-and-the-complex-simplicity-of-it-all/

Bay area bungalow https://patriciandesign.com/project/bay-area-bungalow/

Celebrate the LOVE of COLOR!!!!!!!!!!

Designing with Your Story in Mind

Is your story important? Does anyone care about your story? And what does this have to do with interior design?

Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.

For the past several months, I have been working with a client on a combination of interior design, graphic design, exterior design…it is all intertwined. A successful design laces together all these design elements. And that brings me to “the story.”

Even Facebook features a section to tell “your story.”  Yet, my client resisted presenting/using the story of this new business venture as a part of the design. He told me that was “so seventies.” That he had read that it was a dated concept that was no longer relevant. I begged to differ. For months I begged to differ! We agreed to disagree.

I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color,  a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!

The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.

So back to the story…about “the story.”  When a business or any concept is respected or liked, revered or praised, it is natural for people to wonder “How did they get started?” “How did they come up with this idea?” “What is their history in this business?” These are common questions that clever ideas or designs invite. So why not satisfy that interest, create a buzz…Let’s give them something to talk about!!!

In this world of disconnection, making connections seem all the more important. What used to be a natural exchange – of communication, ideas, sharing – is now something that has to be inserted with greater intention.

So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away?  It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”

My opinion was a  combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience!  This will enter into the story as we go along.

Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.  

To begin to tell the story, I encouraged the development of a unique logo for this specific branch of the brand. Taking the lead to design it,  and incorporating it into interior/exterior design was part of my vision for a complete design package and presentation. Extracting from the story to create the logo seemed natural. The private persona was becoming public.

As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.

It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.

The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces. 

Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.
Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.

Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.

The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.

It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.

Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.

When Extraordinary is an Understatement.

A few years ago, awesome crept into our vernacular and took over. It stole our ability to select options for descriptive excess or exception. Everything from accolades for a job well done, positive reinforcement for anything, to a spectacular sunset, a great new outfit or a startling meteor shower – everything from a tad past the norm…to something truly fantastic – became awesome.   Our language offers so many superlatives, yet we have gotten so lazy.

At the expense of sounding like an advertisement or otherwise paid spokesperson, I write today of a late-night confection experience that is truly like no other. An experience so artful that I could not take enough photos. Artistic delights at a bustling urban eatery where flowers and gold leaf adorn each piece of fanciful frosted awesomeness. Ha -there it is! Had to add more to the mere “awesome,” though!

Extra ordinary – extraordinary – beyond the norm – beyond ordinary, yes, that is an understatement for what I am about to reveal. Yet, that is the moniker of this extraordinary establishment – Extraordinary Desserts!

Several years ago we were treated to a late night surprise. Not knowing our intended destination, we were taken winding through the streets and came upon this little structure the read like an Asian garden. Twinkling lights peeking through wooden slats softened by lush tropical vegetation – the scene was magic. Once we realized the focus of this cozy pocket, we were enchanted. Patrons stood in line to pass along the “extraordinary” dessert cases displaying all manner of outrageously beautiful desserts. Once they decided and paid for their selection, they gathered in intimate twosomes or small groups to savor the delectable delights they had chosen.

Last night, we decided to rediscover this uniquely sweet spot and Googled our way into downtown San Diego. What we found, by happy accident, was a second location – an urban edifice presented on a crowded sidewalk packed with people waiting eagerly to be seated and begin their indulgences.

After leaving our name with the greeters at the podium, we squeezed through the throngs to get a peek at the cases full of magical wonders. Ok – you think I exaggerate…so now begins the photos…

When extraordinary is an UNDERSTATEMENT, you  know you are in the presence of something quite special.  Maybe that’s why people invent words like splendiferous or supercalifragilisticexpialidocious!

The rich velvety and textured frostings and layers of fabulous flavors awaited us as we scanned the displays.

Floribunda- yes, gilding the lilies (orchids as it were) – nothing was too over-the-top!   The rich velvety and textured frostings and layers of fabulous flavors awaited us as we scanned the displays.

Seeing so many astonishingly spectacular desserts in one place all for the spontaneous taking is almost too much to bear. You mean I can HAVE that right now??? I can have a piece of many of them – RIGHT NOW?????

Emulating fine Cerelene Limoges, the would-be doilies of parchment paper rimmed with gold detailing and lettered with Extraordinary the details were dazzling!  No stone left un-turned, they thought of everything to make this a tantalizing treat and patrician presentation!

The interior offers seating at the bar and tables organized throughout. Two tops or ganged together for a crowd, everyone was so focused on their prizes – beauty set before them – animated chatter wafted through the sugar-spun air!  Some chose to sample several knowing that they would take a goodly portion home. Others savored a single serving of a beautifully flavorful masterpiece.

And yes, there’s a book about the cakes – Karen Krasne – appears to be the brain behind this bounty.   I look forward to meeting her. She has an amazing machine with a well-oiled staff. Everyone was efficient and friendly and shared in the enthusiasm that was being expressed all around.

The shelves are filled with teas and other sweet temptations, interesting vessels and serving pieces.

The lighting is dim and the structure envelopes the interior with white-washed frosting of voluminous space punctuated with dark cylindrical pendant lights and pierced bubble-like panels back-lit for added interest, subtle luminosity and dimension.

Raw, polished concrete floors, steel tables and molded wood chairs give a nice balance of warm and cool, rigid and suave – while clean and almost hygge in feel.

Perhaps, in the world of custom confections and TV foodie competitions, these desserts might be within some semblance of a norm – but only from the finest of creatives, in circles of which we usually do not run.

But having cavorted last night through the cheerful melee of confection connoisseurs – albeit one doesn’t have to be clubbed over the head or knighted by the cooks of the kingdom to appreciate what we experienced –  we are sufficiently spoiled both visually and flavor-wise to be tough to ever satisfy again. Good design. Great design. Extraordinary design is often still an understatement!

Urban “Pieced Work” – an artistic narrative

We are excited to have the opportunity to bring a design installation(s) into a new project that will serve to support the brand with a twist. A nearly completed new smokehouse is coming to Albuquerque. This home-grown eatery blends family history and southern roots with southwestern barbecue flavors including indigenous  wood and iconic chile blends. But this is not about their cooking profile. It is about how we have arrived at a design theme that will define and further the identity in this new, specialized smokehouse department of this larger local brand.

To accomplish this task, we examined the concept the owner had  to remodel an existing facility that had been a popular gathering post serving this community for decades. The fringe barrio location was of a demographic primarily comprised of Mexican/Americans. Decades past it was home to a heavily black community. The fabric of these cultural combinations suggested a mosaic of color and vibrant heritages.

The spark of cultural references lead to discussion of the popular artistic expression of urban mural painting.

 

When we began the dialogue, the decision to have a mural painted by local neighborhood kids, with a mentor to design and supervise the work,  seemed to be the direction we were headed. After subject matter debate and development, I veered off on another tangent that might take a less subjective approach, be weather-proof and more durable for a patio location – mosaic.

This new more impervious and durable medium still offered the opportunity to engage the community, but with less focus on a specific subject and more about geometric color and texture. We discussed the details of installation so as to keep it simple for kids to participate using whole tiles – minimize cutting, if any, for starters.

Inspiration came from several other installations such as the Albuquerque Convention Center’s on-going mosaic mural project wrapping many sections of the buildings with intricate scenes of New Mexican lifestyle and cultural diversity. The colorful mosaic is an elegant and sophisticated contribution to our city’s cultural aesthetic.

Helen Atkins, manager of consignment art at PATRICIAN DESIGN’s downtown boutique gallery and the lead on their current restaurant mural project, has worked on several phases of the Convention Center’s mural project.

We have incorporated mosaic into several of our own design projects such as last week’s blog https://patriciandesign.com/trust-and-custom-designs/about a residential kitchen installation.

Here, in another installation, a fireplace surround of mosaic adds movement, color and textural interest to the room.

Ultimately, one of Helen Atkin’s personal photographs cemented the approach. It was decided that a geometry of different sizes and disparate glazes and designs of tiles pieced together in a colorful, textural  panel would be our design theme.

Helen Atkins, a recognized artist in many media, captured this in passing while visiting New Zealand. It’s crisp, yet irregular composition was intriguing and pleasing. It became the springboard for the concept for a geometric mosaic panel to anchor the theme of this new New Mexico eating establishment.

The idea became more exciting as we began gathering material from local tile distributors and our own personal inventories of favorite treasures saved for a special project. Here it was.  It seemed such a strong design element and therefore offered a new direction for the actual brand of this establishment. We embraced the idea and brought it into the interior and distributed murals throughout the space.

Still under construction, we will not divulge the identity or locations of this project just yet. But suffice it to say, the murals are an exciting part of this interior design scheme.

As we further discussed the plans to implement this project, school started and the ease of coordinating the assistance of neighborhood kids became more difficult. Helen lead the project as primary installer, coordinator and supervisor. She enlisted the assistance of a couple of people – one experienced and the other not at all.

We have named this series, Urban Pieced Work – an artistic narrative. Here we are interpreting generations old sewing patchwork using ceramic, glass and pottery pieces rather than the traditional fabric patches. The original folk art needlework has been in the American vernacular for ages.  In these installations, this up-cycled  use of discarded or discontinued tiles is similar to patchwork fabrics, re-purposed to make clothing, wall decor, window treatments and bed dressing when times were tough – often referred to as “pieced work.”

My paternal grandmother in New Mexico made this twin quilt for my bed when I was a child in Virginia.

 

My same grandmother made this and was given to me by my cousin, her only other granddaughter.

Mosaic is often, like fabric patchwork, a practical art form that puts scrap, shards and fragments to good use in an artistic fashion. Note though that more sophisticated mosaics have been designed more intentionally for centuries not merely as salvaged material. These masterpieces both in contemporary work and antiquities represent many periods in history and movements in artistic expression.

 

This mosaic version connects with the history of the restaurant’s roots and southern heritage. The panels’ mural nature speaks to the urban murals found throughout the community.

Located strategically throughout the interior, these murals have become a strong design element and anchor for this facet of the brand.

 

Another shot of the spectacular cultural story murals at the Albuquerque Convention Center.

We have woven a meaningful artistic statement throughout the interior and also on the exterior of the building. In addition, we will be inserting a graphic version into the signage and logo design.

 

Urban Pieced Work – an artistic narrative, of a New Mexican Smokehouse, will provide pleasing design visuals throughout this new interior, provoke conversation and interaction, weave an element of history and context with the southern roots of this exciting new eatery!

Join the conversation and watch for the first succulent flavors to come out of the smokers later this year.

 

 

 

 

Entrepreneurs! Getting Started with Design!

Starting out with your first brick and mortar business, the tasks are many. After homing in on your business specifics, selecting a name, designing a logo, deciding colors…you have your license and your business plan, you’ve found a place and then you need to present your business to the world!

A few weeks ago, we began a new project that is just what I have described…an exciting first-timer in the business world, having worked for others is now ready to do her own thing, be her own boss, make her own decisions and assume the risks necessary to take this leap into entrepreneurial adventure.

It’s exciting and scary, daunting at times and fun too. And it should be fun. Finding something that you enjoy, something you believe in and believe that you can do as well as, if not (hopefully) better than, anyone else in your market.

With inventory determined, name and logo designed the last task was to create the space to present her concept. We won’t divulge that today, the project is yet to be presented, but the framework is on what I want to comment.

We began compiling some finish options…paint, upholstery, privacy curtains, carpet and a little brushed aluminum bling!! We want to reinforce her brand with key colors and finishes.

Knowing the terms of the lease agreement – what is the landlord’s responsibility, what is grandfathered-in, what can be changed, any spending allowances amortized into the lease…these are all things that are necessary to determine how to go about designing the interior. It is necessary to establish costs within the over-all start-up budget. Having helpful, knowledgeable, creative people around you with whom to assemble your team is imperative.

We arrived at the site to find a very clean slate. Located in a retail strip center, it was a white box.

We instantly decided the flooring would be a combination of polished concrete and broadloom carpeting, some lights stay and some go, spots will be added, colors will reinforce her brand.

Toward the back, a break-room kitchen area needed demolition. This pocket would become fitting rooms.

There was existing ceramic tile on the floor that also needed to be removed. These were things that our client could attack herself – saving money and getting to know her space.

We learned that the restrooms were grandfathered in and did not require any additional improvements – other than cosmetic.

We learned that we could make changes and additions to the lights and only needed a permit for electrical portion of the work.

Many of these discoveries were of pleasant surprise to our client who had been miss-directed a bit and was in a state of frustration and near defeat. Gathering good information is imperative, in order to save time and money, make good decisions and know your options. Get out there and get busy!!!!!

Soon to bee completed, watch for this transformation in coming weeks.

Atmos and Eating by Design

How do you select a restaurant? As a patron, what makes you dine out? How do you select your preferred dining experience? I’m talking about casual and easy or even more a more in-depth gastronomic event.

When it comes to casual, quick and easy, I still want the experience to have personality – a pleasing personality and great flavors. Personality is atmosphere. Great flavors is the kitchen. Service might be “step-up and place your order” or table-side wait-staff. In either case, I want it to be a pleasing experience. Why would anyone want it to be difficult or unpleasant? Perhaps that lies in the definitions of the beholder. What is difficult or unpleasant and the various degrees thereof is not be the same for everyone.

Throughout my childhood, I remember my mother and her peers reference “atmos.” It was important. It came up often. “Does the place have atmos?” Or “what great atmos.” Atmosphere – it is the feeling you get in an environment. It is the feeling a place emits. I don’t ever recall it being used in the negative – such as this place has horrible atmos…rather, like ambiance, it was reserved to compliment.

 

Cafe des Artistes – Puerto Vallarta – Note the full-wall mural by Federico  Leon de la Vega as a backdrop to the dining scene. Also, perhaps someone should have straightened the lamp shades!

We now hear “vibe.” The place has a good vibe – but not limited to only compliment, a place can have a decidedly bad vibe too! Is it just the saying “If you can’t say anything nice about something, don’t say anything at all?” Perhaps we are less polite than the previous generations. Yet, constructive criticism let’s you know what makes your patrons pleased. Truth be told…be honest with discretion.

As a restaurant owner, it seems that erring on the side of greater numbers sharing the same opinion of easy and pleasing would capture the greater share of the demographic. Therefore, studies are out there to determine the value of ambiance and presentation. Starting with defining the description of your eatery…who are you and what and how do you serve? What is your “brand?” Whether funky or fine, dining should be worth the visit.

Nexus Brewery, in Albuquerque, has a unique brand and complimentary interior “vibe.”

I read a few excerpts from a fascinating new book, Gastrophysics, The New Science of Eating by Charles Spence. In it, he touches on the importance of atmosphere. He observes the value of interior design even as it relates to how much people eat and how much they spend as a result of atmospheric influences.

Another great read for understanding the art of a successful restaurant is Daniel Boardman’s Your First Restaurant – An Essential Guide. As an “essential aspect of your concept” Boardman identifies why the “thoughtfulness of the interior design” communicates to the patron a lot about the service and food that one might expect to receive.

Tacos on paper – porque no?

From lighting to the shape of the plate, ambiance and presentation are key features in a successful eating establishment.

All the way from candles on a white linen table cloth to a handsome juicy burger in a basket lined with paper, in the context of the environment – design details matter.

Luscious bun-less green chile cheese burger at Sparky’s in Hatch, New Mexico – served on paper and styrofoam – not fancy, but perfection!!

 

Stone under-foot and condiments as a center-piece!! Funky!!

Some reading this might say they don’t care. Fine. Perhaps on the surface, they think it doesn’t matter. They don’t realize the effectiveness of well thought-out details. They take these things for granted. Yet these details can make or break a dining experience – from casual to fine.

El Arrayan presents enclosed patio dining with a variety of light sources, well balanced colors and textures in Puerto Vallarta.

Next time you eat out, look around, smell the smells, hear the sounds, see the colors, notice the lighting sources and levels, feel the furniture and – have I not mentioned it? – check out the restrooms!!!!

Las Caletas…in the jungle…clean and simple.

Not only should they be very clean – but they should also continue the theme of the place.

Graffiti by design, this restroom is actually immaculately clean and patrons do NOT contribute with their own markings. It is located in the street taco eatery of SALUD! in Barrio Logan, San Diego. Fast and friendly, delicious and fabulously  funky!

Pay attention and you might be surprised at what you discover about your sensitivities.

Chaco Hotel in Albuquerque is thoroughly theme-based throughout.

What you hear while dining contributes greatly to the pleasure or discomfort of your time spent in the environment. It either contributes positively or detracts annoyingly. Listen to the sounds next time you dine. At home or out, notice voices, chairs being moved, glassware, music, kitchen noises, traffic…see what detracts, what enhances or what might be considered neutral.

Interior designers are considering it all – the theme, atmosphere, colors, artwork, furniture, lighting, table dressings, serving pieces, fabrics, textures and even sound. Whether casual or more formal, these design details can make or break the success of the business.

Oro Valley Country Club, Arizona.

Even if the food is exceptional, too bright lighting, ineffective colors, uncomfortable furniture or confused design elements can result in negating even the best chef’s efforts. It is a package. It is about the whole. It is a multi-sensory experience. Buen provecho!

When is Too Much, Not Quite Enough?

Perhaps – when you are an avid collector, limitless treasure-hunter and lover of basic Americana (comprised of the appreciation of indelible graphic design and branding mixed with a healthy dose of green chile cheeseburgers, bodacious bbq and good fun) – it’s never enough! We’re in Hatch, New Mexico at Sparky’s once again!!!! The sensational roadside attraction – Sparky’s burger bastion MUST know when too much is not enough!

Nine and a half years ago Teako made a statement and the word has been spreading ever since!

The opening of this fun and funky establishment started out with a few outrageous signs and vintage mascots like the Colonel Saunders on a bench, Ronald McDonald as the un-official greeter

and a dedication to signature green chile cheeseburgers and mouthwatering bbq. Now both sides of the street (and scattered around town) are towering, larger-than-life icons of days gone by and travelers from all over the world stop to experience this unique site.

But inside, the treasures also abound! With each visit we discover new surprises and exciting additions. Because its Christmas, we were enticed by the “Say Queso” photo scene. We donned funky antlers and cozied up to the decked-out tree, with a backdrop of sparkle and ornament, beneath dangling snowflakes,

flanked by a towering toy soldier and Jolly Old Saint Nick himself!

The stockings were hung in clustered abundance over the entryway to the dining room. No such thing as too many or too much here!!!

The walls are plastered with iconic paraphernalia.

Patina etched tin painted and pitted, with pocks of rust and tarnish – weathered through many storms adding further character to the familiar and not-so familiar pieces, until finding safe haven here in this magical collection.

Camp art un-selfconsciously curated on every square inch of interior space.  A nostalgic presentation and preservation of graphic design and branding.

If you’re a “picker,” a graphic designer, a nostalgia buff, burger and bbq connoisseur or just a kid looking for a memorable bite on the side of the road,

Sparky’s unintentional museum, of the colorfully entertaining and eclectic, will not disappoint! It is a must-see landmark in this our Land of Enchantment.

Be enchanted at Sparky’s! Thanks for the memories!!!!! Keep ’em coming!!!

 

 

Custom Designed Art for Branding in Commercial Interiors

Designing artwork for commercial interiors offers an opportunity to connect to the brand. It means that we take into consideration the artwork as relates to the business and its identity. You might remember a blog from last year about the can wall. It was designed for a taproom. The theme was beer. The name was “Silver” and we considered that a natural off-shoot of that was the silver color of aluminum beer cans – as a wall treatment!

For that same project (in two locations) we further emphasized the brand with photos we took of their own products transferred to and stretched on canvas stretchers to be the “art” on the surrounding walls.

 

Fast forward to a conference room for an energy company home-based in Albuquerque – the iconic Sandia mountain being the earth’s monument – the familiar, perfect image to represent the company and the connection to the earth and its resources. For this  project, we were asked to build 27′ of custom , cabinetry and dress the wall above it.

The tall ceilings required a vertical element, but the length of the wall also begged for horizontal space-filling. As a cost-effective solution to such a large space, we decided to take a photo of the majestic mountain, separate it into 5 sections and have it enlarged and transferred onto aluminum panels for light weight and rigidity. The reviews were sensational as everyone loves and relates to the familiar scene – seen in such a colorfully explosive and expansive installation.

In response to the success of that solution, the client asked for a complimentary treatment for the opposing wall. Again, the wall was 27′ long and had the same ceiling height so we used multiple fragments in 3 groupings to center across the entire expanse. “Elemental Fragments” was born of the concept to have just that – fragments of elements in an orderly fashion – uniform yet random, to contrast against its formal geometry in response to the amorphous photographic landscape. Colors were derived from the blue, green and yellow in the scenic panorama interspersed in a field of silver.

Last week, on the day of the installation, colorful creative chaos – resulting from unwrapping the individually hand-crafted compositions and scattering them across the conference table – was part of the fun, of the scene.

The tedious work of aligning all just right, with perfect spacing and level mounting, added to the anticipation of realizing the finished product.

The luminous glass against the rich, stained wood punctuated with the  brushed stainless fasteners made a striking assembly.

Modern engineering and production, worldwide energy collaborations and shared technology coming together in a grounded environment of people and their place on the planet. A daunting system of assembling fragments of many elements that make things work to bring gas to the end users. The artwork makes the concept look easy. The result of the many facets, of the actual work and the artwork representing it, is not only effective, it is triumphal.

It’s creative fun to custom design pieces to relate to the brand, the business and the culture of a project. Bringing joy, pride and a sense of confidence in the focus of the work, to the employees and guests, is a successful finale.

Bring us your design challenge and we will design a solution specifically and especially for YOU!!!