These are amazing times that are truly testing our creativity and ingenuity. We are challenged to alter our work-modes to operate remotely, utilize time very differently to balance work and family, find new ways to communicate and share and even radically re-direct manufacturing for purposes far different from their original intent…these are all very stimulating, creative challenges.
Isabel works from “home” in Denver managing the daily business of PATRICIAN DESIGN.
Where do the masses flock now that they are confined? Craft stores, home-improvement warehouses and on-line instant gratification pick-me-ups.
Don – in his Home Depot orange shorts was a joke that we enjoyed for several years coining the phrase “Everywhere we go – we got o Home Depot!” From China to Albuquerque we took photos of Home Depot, often in his orange shorts! Couldn’t keep us away!
While most people are home-bound and businesses are fallow – wondering how they will survive this down-time and loss of income and the means to play catch-up with their debts – there are those who have been able to re-invent their talents to manufacture items very different from their norm that are in high demand at this time. Re-purposing has taken on a whole new meaning. Where we were re-purposing an old door into a headboard or bicycle parts into wall art, we are now transforming entire production facilities that made widgets of all manner into plants of workers learning how to manufacture masks and ventilators… gowns and gloves.
The creativity is so broad-reaching it will change the way each of us behaves moving forward. It will change policy and priorities in government. It will alter thinking and spawn new ideas and procedures everywhere. It will have global impact and consequences unlike anything we have known. It will prove uniting and divisive, for differing reasons.
Less public displays of affection between casual connections with more formal respect for personal space are certain outcomes. Perhaps a combination of suspicion and respect at the start…but how long will it take to wear-off? When will the guard be dropped and behavior relax? What will be the definition of our new normal? Circumstances – certainly do – alter cases…
Interior design is tactile. It is comprised of textures and
colors difficult to replicate over the computer screen. Before off of this we
recognized that viewing fabric collections over the on-line portals was a way
to get possible candidates for consideration – but more often than not, there
were greater numbers of rejects once the actual samples arrived.
There is much we can do remotely. We can send drawings, send photos of fabrics (providing we have felt them and know them, in order to honestly recommend them), do video walk-throughs to view a space and make recommendations remotely. We can place orders and arranging shipping and receiving, coordinate sub-contractors and make things happen.
Many tradespeople such as upholsterers, seamstresses cabinet-makers can continue to work in the privacy of their own workrooms providing the have the material. Many fabric sources are still shipping orders. We have two sofas and two benches currently being upholstered – the fabric having been ordered, shipped and delivered all last week. With several other fabrics on their way, our seamstress will be very busy creating custom throw pillow, bed dressings and draperies. We can keep many of our talented, local people busy.
Artists in their studios are eager to express their thoughts and feelings and even bring YOUR interests to life in paintings, pottery, jewelry, sculpture…self-quarantined by their own habits – now is the time to commission a custom piece – pottery centerpiece, focal painting, personal jewelry piece, pet and people portraits by sending photographs!
The dynamics and demographics of our communities will be radically changed as a result of this crisis. Remember how upset many were over Walmart coming into towns displacing, if not eradicating small local businesses? Well, watch what’s happening with large national businesses today and their smaller, local counterparts. We will lose so many and replaced by whom? What? How? How will this change the look and feel of Mainstreet?
The interior design profession is so intimate and personal. It is about hands-on…to be there to move furniture, adjust groupings, share the experience of balancing textures, temperatures of color, size and scale… it’s hard to do from your laptop on a remote beach.
So while the ads on TV promote the home decor sites for instant furnishings and decorative accessories – remember that they don’t always look as you expected once they arrive. Many offer returns, but often with freight and re-stocking charges.
During this unusually
unprecedented time when anxiety instigates spontaneous purchases,
designers can still consult to advise and direct, offer ideas, consult about
choices and decisions. They can help make decisions and assist in finding the
right pieces and making the best purchases.
So call them. Show them your finds. Discuss your choices and ideas. Get their opinions and make better decisions due to their experienced advice. It might and should save you money and headaches in the long-run.
Hidden talent – that remarkable artwork that appears (seemingly) out of nowhere, on a par with great masters of the medium. I considered this element of surprise – looking back several decades to a local painter, Wilson Hurley, who had more than one very different, distinguished career and diverse life experiences before he delved deeply into his passion for painting in his 40s. Once exposed, his paintings revealed his extraordinary talents and he become a nationally recognized treasure for his sweeping landscapes and a variety of other subjects.
On that note, I have just gotten off the phone with a very good friend, in Florida, Houston Evans. I have recently learned that he is a passionate weekend photographer! An amazing photo appeared in a Facebook post and I was astonished by the enchanting image, color and composition. I was instantly captivated – and curious. Upon closer inspection, his stylish swashbuckling signature made me realize that this hobby was subtly becoming more than that – yes, he had his mark digitally mastered and is probably THE perfect brand for his diverse and stunning work.
“Star Power” is the luminous celebration of a pineapple.
As I quizzed him about his interest in photography, I learned that he attributes his eye for art, color and design to his mother who’s side of the family has spawned other talented artists, in his generation. He has been posting on Instagram for quite some time – hundreds of images. I didn’t know. I didn’t “follow.” He is modest about his photos and does it for his own amusement, pure pleasure and personal enjoyment – that he likes to share. “I don’t do it to imagine it on someone’s wall.” Yet this observer believes that there is where it absolutely should be! Many walls…many places! #houstonevansphotography
He plays with the medium and all the tools and tricks of the trade. He enjoys the freedom of experimentation. The results are controlled, yet spontaneous. From high resolution to fuzzy pixels that require distance to assimilate. Up close for precise detail and soft smears for imagination to take hold, the variety of clarity or lack thereof are a part of the experience and expression.
“Makin’ Hay” has an enhanced pointillist treatment – a Van Gogh-esque subject with a twist.
From my interior designer’s perspective, his bold images would be key focal points in the drama of architectural spaces – interiors from Miami to Honolulu and on around the world!!! I can see the towering orchids in hotel lobbies, bars, restaurants and swanky condos everywhere!!! I am eager to find a project, for which his work would be the key to the scheme, unveiling a spontaneous design resulting from the inspiration of the image.
“Oblique Orchid” screams floral superiority as a commanding focal image. “Shooting the Bird” speaks to paradise revisited!!!
In the beginning, the photos stood on their own merits. Evans keeps his originals – some of which remain just that – in their original form, while others are tweaked or more radically manipulated to create stunning subjects and compositions.
This brilliant, fresh simplicity of “Aqua Eye” observes the droplet’s reflection in the center of the cheery chartreuse petal. Coming upon a cool caddie “Daddy Long Legs.”
I can see his limitless fantasies contributing to the imaginative narrative of Meow Wolf, gracing hotel lobbies with larger-than-life orchid explosions and commanding condo walls with magical statements of tropical color, subject and form. Translucent installations of LED illumination could result in magnificent walls of design influence.
“No Flies on Me” is a fantasy of oozing colors and form melting and melding around the psychedelic dragon fly.
The digital age is advancing with such a pace that we are
all caught-up in photos of food, whacky selfies and sunsets on fire…but
having an artist’s eye, to truly see the potential and master the tools that
are now available – using them to create valid and valued masterpieces of art,
is extraordinary.
“Copy Cat” reflections mirror a chorus of color from sky to watery impressionistic likeness.This “Roadside Attraction” must have been a startling scene to distract dazzled drivers.
I truly believe that his work is exceptional – full of heart and soul – and spectacular fun!!!!!!!! I’m thrilled to learn of these images and now enjoy the continued progress of his discoveries and creations. Let’s see where this goes!!!!! He just might be coming out of hiding!!
After experiencing and pondering the value of incorporating nature’s elements into architectural planning in the previous blog, I find myself winding into the countryside from sea level to a mile high into jungles and ultimately pine forests, across vast expanses of rivers and towering bridges spanning grand abysses…and stopping at a modest panaderia (bakery) on the side of the road.
You can’t tell a book by its cover as this simple little rural structure – standing alone – looked curiously intriguing and quaint enough, with an unpaved parking area transitioning to well-tended pea-gravel. Traffic cruised by, on the way across the bridge.
Those that knew, turned in. We pulled off the road and were told that this couple had a wonderful bakery and were promised an exceptional treat! Fresh empanadas that would bring remarkably satisfying mid-morning joy.
Very tidy and thoughtfully eclectic, this little destination bakery is a precious find.
Oh, were we in for a surprise! At the entry, I stopped to shoot the whimsical cup of coffee mosaic set in a field of stone and concrete. I thought – what a fun design element to greet arrivals and set the stage. But I had no idea to what extent I was about to be elated. What unfolded so exceeded my expectations that I wanted to stay all day!!!
Happy stone and tile-work adorned the pathways. From the textures of stone and brick, tile and wood – it was an organic fantasy – an unexpected design experience.
Simple, yet spectacular – simply spectacular!!!!!
Ceilings of colorful floral blooms – perhaps wisteria – suspended from their vines and other plantings intertwined with the structure.
Spotless and meticulous the eclectic elements were a harmonious creation.Stone walls, wooden slats, vines and adobe all worked together to define the spaces.
The wafting aroma of fresh baked goods – it was more than delightful. From warm savory clouds with mushroom filling and another with chile-laced sausages – and an array of sweet strawberry, cream and pineapple empanadas to corn muffins, banana muffins and more! All nestled beneath colorfully woven cotton tablecloths.
Light and delicious – the best empanadas ever!! With a tiny sprinkles of granulated sugar, for a sweet crunch, before sinking into the fabulous fillings! Muffins challenged any others and savory treats were so satisfyingly delectable. Little buttons of banana slices on top denoted which were the banana muffins!!
Rich Mexican coffee with a touch of freshly ground cinnamon and luscious hot chocolate were served in custom-glazed “barro ware” complimenting the fresh-from-the-oven confections.
The exhibition baking kitchen overlooked the serving line. The buffet of pastries thoughtfully explained by our gracious and welcoming host, Jesus!
Carmen presents fresh strawberry tarts just from the oven!!! A combination of old and new – tradition and technology meet in this cozy kitchen.
Fragmented spaces open, yet enclosed, offered intimate pockets in which to pause and enjoy.
Color-pops insert themselves effectively around the interior and exterior spaces.Inviting seating areas semi-concealed offer private repose. Tucked away – more areas to enjoy…
Clever use of clean blond wood shavings on the floor of the main covered patio created a wall-to-wall carpet of fresh aromatics complimenting the inviting aromas emitted from the ovens. Rocking chairs and rigid sturdy versions, with a fun little rope swing, all surrounded by tropical plantings made a cozy area to gather.
Soft underfoot and subtly fragrant – the wood chips make a great shag carpet!!!
As I meandered around exploring all the interesting spaces, textures, colors and plantings, I marveled at the sensitivity with which this had all been crafted and assembled. It was artful interior design with an exterior feel – open air and charming, with a decidedly handcrafted, Mexican sense of place.
Slices of handsome tree trunks make perfect stepping “stones” with graduated heights.
It was an eclectic collage of furniture, structure and organics – living and static – that was welcoming and artful, delightful and so pleasing, that it was a treat for all the senses.
The cool morning air of the mountains mingled, with the comforting fragrances, creating an atmosphere inviting gentle conversations of people gathered around good food and artfully relaxed surroundings.
Peek in places and through doorways to find worlds of design
waiting to be discovered!!!
Neighborhood covenants, zoning, physical practicality, budgetary constraints…all enter into whether it is realistic or desirable to save vegetation when clearing land for development. Carving around existing growth can be a tedious and costly addition to a project. But there are times when it is a design asset – an imperative even – to the over-all setting and effect of the scene.
Saving trees when designing a built environment is a challenge
that often pays off.
A spectacular backdrop to this seating area – the decades old tree is the focal point.At night – well lit – the same tree towers with dramatic illumination in the darkness as the rear “wall” of this seating area.
Raping acres of woods for barren subdivisions and adding back newly planted saplings the caliper of a quarter is unfortunate and takes years to satisfy. FHA requirements were the tell-tale token of bringing green back after a bulldozer’s brutal removal of all plant-life on a property. That lanky stick standing in the center of a dirt patch, that might get sod or seed…or rock, was a pitiful attempt to give back to the environment. However, in addition to broad-sweeping examples, individual decisions to saver rather than remove can prove valuable.
Years ago, when planning a patio expansion and exterior kitchen, friends brought the plans to me for a quick check before committing to the design from the design/build contractors that they had engaged. The new patio plan meandered along nearly the entire back facade of the house. With all the exciting kitchen layout and bar, seating areas and dining space, I instantly focused on the fact that their beautiful red-bud tree was gone – not in evidence on the pans! I exclaimed about it and was told that they were told it had to go. That was about 10 years ago – or more, yet it still stands today having modified the design to include a tree-well in the patio and opening in the proposed high-ceiling patio cover. The stunning multi-truck tree thrives, in the ground as it had for decades, and climbs skyward through the opening spreading widely toward the second story of the home. A wonderful, living, sculptural element, in the space. Good save!
Warmer climates invite the indoor/outdoor melding of living spaces. We all try to achieve them despite bitter cold transitions and near, if not complete shut-downs “off-season.” But in the tropics, outdoor living spaces become remarkable dimensions to expand living.
Sculptural trees are powerful elements viewed from inside and outside.
This past week, that situation came to mind as I enjoyed several examples of incorporating nature into the design scheme. Yes, landscape design is just that. Landscape architects do just that. They design exterior spaces with organic material. But what I was feeling recently was two complimentary things – one that designing in and around existing growth is so satisfying and in some cases, the living plant material becomes the architecture – not merely compliments it.
In addition to their sculptural beauty, they add balance, scale and a canopy over the exterior rooms.
This past couple of weeks, we have see the results of 2 years of preparation and construction which transformed of a piece of partially vacant land into a seaside resort. Several key palms and a couple other key trees were saved and hundreds more were brought to the site to complete the design. The towering new trees showed signs of shock with their dried frond tips – but will surely survive.
What has been a foreground of some landscaping and virgin jungle ,with houses beyond, was bladed and terraced last year in preparation for a new project. Buildings and pools appeared, jungle growth was removed and a few key organic elements retained. The recently finished scene is dramatically different – incorporating specimen trees throughout the property into the new plan.
When landscaping becomes architecture you know you have crossed an exciting line. What I mean by that is to have the growth become walls – to have the vegetation read as though structural framework.
This terraced dining patio is framed by massive bamboo and other large trees and plantings. They are substantial enough to read like screens, if not walls, framing the space. From a canopy of growth, strings of LED lights are suspended as though from the ceiling – a ceiling of branches over this enchanting outside dining venue.
A tree house is another example. The tree is the structure – the framework to begin the additional elements that create a suspended room.
This entertaining and imagination-spurring book by Philip Jodidio is worth investigation. Here. find extraordinary examples of trees as the structure of other amazingly fanciful spaces!
By observing examples in your world, you will see, when designing around and in concert with the natural landscaping, the effects can be dramatic and of great value to the scene. On your next project, consider the possibilities of saving rather than removing – incorporating and celebrating nature’s design elements!
It’s that time again…the end of summer and getting kids back to school…exciting, hectic, a bit stressful and today, very nostalgic. I (who saves everything) still have my little black and white Sony TV, embroidered fiber art that hung on my wall, floral twin bed sheets and bath towels! I remember the white chenille bedspreads that I got – giving one to my bestie/roommate so we’d match – even though she was a red accent person and I chose blues and greens!! We picked each other, our college and designed our neat and tidy package.
Earlier this weekend, as Victoria navigated this information highway that is the lead-up to getting her dorm room assignment, roommate and all the related details, she texted her yet-to-meet roomie and asked what her color scheme was going to be. Victoria, having established her pink (dusty rose) and grey scheme last fall upon entering her freshman year elsewhere, was hoping that she was not going to have to share her intimate space with a shocking orange scheme or similarly discordant color. All of a sudden, from the back seat came a exclamation – “NO Way!” To what, we asked – “What?” And she said “Guess what her color scheme is? Pink and Grey!!! YAY!!! What were the chances?”
Well, strolling through the stores with their piles of offerings displayed in tempting color-coordinated arrangements, pink and grey still carries over from last fall in a big way – so the chances, it seems, were not all that far-fetched!! LOL.
With the prominent pink and grey, popular turquoise and grey and for the boys (if we are being color/gender-esque) black and grey – seems grey is the common denominator facilitating merchandising and keeping everyone in color-trend order.
Pro-tip #1 Make a list of what you’ll need prior to hitting the stores with their limitless temptations for dorm decor! It can be daunting if you go shopping – cold. It can be daunting anyway – but best to attempt to be prepared! As I looked around all the displays leading these trends…leading these kids…I wondered how many – if any – might veer off course and pick an orange and lime green theme or brilliant cherry red…and what does it say about one if they buck the established trends? Some might be oblivious to the trends – despite being bombarded in every store by the “must have” selections. Those independent thinkers who like what they like – if it matches or not. The eclectic ones who are driven by memories, personal expression and acquisitions gathered and honed over the years that were not guided by trending decor influencers.
However, it is entirely possible to genuinely LOVE the trends and invest in the colors for more than the first semester of eager dorm room decor! We were living it! What was purchased last fall was saved and expanded upon, with new-found knowledge of the tips learned from the pros! There are boxes, bins, rugs, lamps, staplers, desk organizers, linens, bulletin boards, throw pillows, blankets and throws – all color coordinated making the job relatively easy and swift.
The stores are prepared. Welcoming students – their signs
are out and their shelves are stocked! Rows of pillows, mattress covers, foam
pads, artsy accessories and accents galore…all to enhance the otherwise bare
rooms that will soon come to life!
The morning of the move, they staggered the move-in time to insure an orderly point of arrival and processing to the rooms. We were assigned 9:30 and met curbside by a handsome posse of volunteer boys who were armed with rolling cartons cleverly created using carpet-wrapped moving dollies upon which were mounted large, sturdy cardboard cartons. These rolling bins were piled high with contents from the cars and wheeled into the dorm rooms with efficiency. Co-eds in red t-shirts identified them as the RA staff – the ones with the answers to all of your questions.
Being organized is key. Victoria had benefit of a previous semester where she watched the pros and got their tips! Pro-tip #2 Be organized!
To that end, utilize your limited space to the max! Capture all available real estate! Pro-tip #3 Bed risers. The beds are high – high enough to stack storage drawers/bins beneath them. They can be raised even higher with risers. Pro-tip #4 The plastic stacking drawers are cool because they make easy access to contents just like added dresser storage space.
Victoria had it all figured out. Pro-tip #5 To consolidate luggage, she packed a lot of her clothes
in the bins – all in very specific order and folded making it easy to transfer
once in the room.
Once in the room, she raised the bed even higher on 4 cone-shaped plastic riser units that she had purchased. She then placed her new mini frig (Pro-tip #6 Get a mini frig) and bins beneath the bed in an organized fashion. She emptied the bins one-by-one into the chest of drawers thereby freeing the bins for other supplies such as snacks, kitchen supplies and miscellaneous other necessities.
Having a mini frig in the room keeps personal perishables under control and handy instead of having to label things in the shared frig down the hall.
Pro-tip #7 Take
extension cords and multi-plug surge protectors. This was handy for the reading
lamp waaaaay up high above the now super high bed and also to run power to the
mini frig. You can never have enough power sources and another bonus was that
one of the set of four bed-riser units had power outlets and a short cord!
Pro-tip #8 Get a collapsible shoe rack/shelf (for ease of storage and transport). They have nifty wooden ones – but we took ours back as the closet had a tidy set of built-in shelves perfect for shoes.
Once the power was all connected and the bins organized clothes put away, it was time to make the bed and add the finishing touches.
It was beginning to look like a home-away-from-home! Pro-tip #9 With hanging implements that will not harm the wall like Command Strips, the walls will gradually come to life with strings of photos clipped with clothes pins, twinkly lights, bulletin boards and other imagery.
Pro-tip #10 Take photos – the memories are priceless!!!!!!
If the Basilica in my last blog didn’t get your juices
flowing about incredible public art spaces, the Library of Congress was our
next stop. Yes, it houses nearly everything having to do with writing,
recording, documenting…but the building itself is amazing! It in itself is a
wealth of artistic detailing. The interior has more gold leaf – not gold paint
– but hammered metal gold leaf – than any other building in our Nation’s
Capital. Inside and out, the craftsmanship of the stone carvings and
architectural embellishments is magnificent. This inestimable landmark is so
much more than the sober name suggests.
We parked in the garage of Union Station and walked the few
blocks past the Supreme Court and the Capitol Building to our destination of
the Library of Congress. The brilliant blue skies behind the bright white
edifices belied what some regarded as the oppressive heat. I however am a heat
freak – it’s summer – bring it on!
Columbus Fountain at Union Station also known as the Columbus Memorial is a public artwork by American sculptor Lorado Taft, located serves as a tribute to the explorer Christopher Columbus.The Supreme Court – cool, brilliant white against a striking blue sky – at 100 ° Crouching to get a shot of our Nation’s Capitol Building.
Symbolism is executed with every inch of the design details
both inside and out of the imposing Library of Congress. Ascending the exterior
stairs sets the stage for arriving at a monument of immeasurable wealth of
human dissertation and history. Here I can only touch on the tip of the
iceberg…
Picnic tables out front at our Library of Congress…relax, grab and bite and read a bit before going back to work!!!
From an inauspicious beginning of modest expectations to
greater expanses with devastating fiery catastrophes in between, the Library of
Congress has an amazing story. Thomas Jefferson played a significant role in
re-building the foundation of what we now have today.
While waiting for the tour to begin in the magnificent
Thomas Jefferson building, we were directed to two remarkably entertaining exhibits
on the lower level – a Gershwin gathering and a Hope homage.
The George and Ira Gershwin Room is a tribute to the two
brothers and their contribution to American music. This nostalgic and very
familiar subject matter makes you hum and tap your toes. The exhibit presents
George’s piano and custom-designed writing desk, Ira’s table and typewriter,
self portraits and myriad documents that trace their lives and amazing careers.
The Hope for America Exhibit focuses on the varied careers
of Bob Hope along with other recognizable entertainers. The exhibit offers the
satirical humor – crossing party lines – both socially and politically for
which Hope was so appreciated, admired and beloved. Hope received the U.S.
Congressional Medal of Honor and the Presidential Medal of Freedom for his
commitment, in his nearly 50 year service, entertaining the men and women of
the armed forces abroad.
As the actual tour began, we were introduced with a short
film as an overview of what was to come. We were then guided up a staircase and
gathered in what was a most astonishingly beautiful, expansive space full of
piercing, daylight, sunbeams glancing off incredibly detailed architectural
stone carving and sculpture. Vast murals, vaults and arches in the 360 degrees
of beauty from floor to voluminous ceiling was staggering.
” Founded in 1800, the Library of Congress is the
nation’s oldest federal cultural institution. The Library seeks to spark the
imagination and creativity and to further human understanding and wisdom by
providing access to knowledge through its magnificent collections, programs and
exhibitions.” Thomas Jefferson stepped-in to save the Library of Congress
after a few inauspicious starts. Not
enough time devoted here to a history lesson – learn more at https://www.loc.gov/ – but this grand space into which we entered is
the Thomas Jefferson Building.
The focus of this blog is to share a bit of the art and
decorative embellishments of this stunning architectural environment –
beginning with the Commemorative Arch by Olin L. Warner (1844-1896) featuring a
young man to the left and a bearded elder man on the right signifying that the
process of learning never ceases…
Grand staircases on opposing sides of the space are adorned
with carvings of “putti” – Italian for little boys – as they are
pictured representing various occupations from gardeners to astronomers – the depiction
of each vocation is fascinating with what it means to have that respective
knowledge to pursue one’s career path.
Beneath the string of putti are representations of the 4
corners of the globe depicting figures of each, Asia paired with Europe and
American paired with Africa.
Minerva, the Roman Goddess of Learning and Wisdom is aptly
featured in a series of statues and images.
Most fascinating to me, up in an adjacent domed ceiling area
was the “Evolution of the Written Word,” a series of lunettes by John
White Alexander (1856-11915). Having previously written about the importance of
handwriting for a million reasons that go beyond, but are directly connected
to, this depicted evolution, I found this to be simple, yet profound. It is a beautifully
rendered and fascinatingly distilled artistic expression of a very significant
timeline. Beginning with The Cairn – we see them stacked stones on beaches for
fun and on paths in the wilderness as markers, but here Alexander renders
primitive man communicating by stacking stones to possibly mark the dead, a
passage or a place of significance.
As the history progresses, Oral Tradition becomes the means
of communication – but only/obviously in personal contact. Words are created.
Then Egyptian Hieroglyphics enter the scene with images representing words
depicted on surfaces.
Picture Writing on animal skin – and ultimately more refined
to vellum – becomes a more mobile means of communication.
Theologians recording ancient stories of biblical history
brought monks to the art of the written word in compilations of the Bible as
the first manuscripts/books became recorded.
And then an exponential leap in communication came with the invention of John Gutenberg ca. 1400-1468 of the Printing Press! Asia had its versions of printing machines even before Gutenberg, but inspired by seeing grapes at harvests being “pressed,” he put that concept into the process of placing individual letters in place and pressing them onto paper. Western Europe then had a movable metal type process that increased productivity of printed material – printing the first ……in Western Europe. The tour guide sadly explained to us that Gutenberg died a pauper as his investors, not patient with economic fluctuations, excused him from his rightful place in the business and left him to live out his life only to receive proper recognition posthumously.
It is the first complete book
extant in the West and is also the earliest to be printed from movable type. This
rare version is printed on vellum.
Unfortunately, at this point in the tour, we had to excuse
ourselves with a quick wave and thanks to our guide as we were departing later
that afternoon. Before leaving the building though, we dashed upstairs to
discover the main Reading Room – entering from a way upper tier, we had a
bird’s-eye view of this grand space. The scale was daunting and the spectacular
architectural detail was breath-taking. The WOW-factor was palpable!
The Reading Room.
Eight giant marble columns each support 10-foot-high
allegorical female figures in plaster representing characteristic features of
civilized life and thought: Religion, Commerce, History, Art, Philosophy,
Poetry, Law and Science.
Layer upon layer of intricate, symbolic details.
The 16 bronze statues upon the balustrades of the
galleries are a tribute to men whose lives symbolized the thought and activity
represented by the plaster statues.
Shhhhhhhhh……it’s the Reading Room
And with that – we only had enough experience and education about this incredible resource and monument of artistic beauty to whet our appetite for more and surely lure us there again for more information about all that comprises this amazing public gift and resource.
Ta Da!!! Seriously – standing there in awe…taken with my phone!
There are so many wonderful things to see and do – get out there and see it!!!
When designing for a vacation rental property, the first order of business is to select things that are durable and easy to maintain. This means finishes to furnishings. I know this from practical life experiences and also working with commercial/hospitality interiors. To do so, one needs time to place and receive the orders with enough contingency for mishap. It is also dependent upon the housekeeping arrangements planned for on-going maintenance.
In this recent project, the work began 12 months out – plenty of time you think…but it was all about the physical remodel. We began with the drawings for floor plan re-configuration and specifications for new lighting, cabinets and finishes throughout. The decision to furnish was not made until nearly 10 months later with a deadline to complete in less than 7 weeks. The delay was partially due to an indecision over how many of the 4 units (all on one floor) were to be short-term or long-term rentals. Then a new city ordinance imposed a moratorium, of sorts, on short-term rentals and while that was tossed about over several weeks…more indecision ensued.
It’s a riot to see overnight design projects transform interiors in 24 hours. That’s due to a free-reign for design decisions, a team(s) and vehicles to pick-up/deliver, all trades on deck, a single director calling the shots and an organized chaos that results in a magical finished project – yes, like magic. Open your eyes, be stricken with awe, cry a little and exclaim repeatedly that you “just can’t believe it!!!!”
Real life is generally not like that. Real life has in-put by owners, limited schedule openings by the various trades, little spontaneous decision-making and fleeting time riddled with unwanted surprises and delays. Real life, in this case, was a theme provided by the owner, a preconceived “look” developed in the mind’s eye and scratch paper of the designer during the selection of finishes and floor plan modifications and vacillation for several reasons, of what units to furnish and when. Over the course of a year, leading up to less than the last 30 days, the project was to be fully furnished and finished – ready to rent!
The good news is that with controlled frenzy, changing
availability of products, focused efforts and teamwork, we are pleased to present
the Lobster! Completed all but hanging the TVs by the requested July 1st
deadline, it is beautifully appointed and offers a colorful and a bit
whimsical, spacious, clean and did I mention enviable location- 2 blocks from Pacific Beach
in San Diego?
This entire project, except the move-in this last week, was done long-distance with the owner in Maine, her management company SHORE on-site in California and we the design team in New Mexico. This is not at all unusual, but Maine prompted the owner’s desire to name the unit Lobster. Not your spiny lobster from the local waters, but the New England version from the Atlantic with the classic recognizable form that accompanies the imagined crustacean – including the brilliant reds of the often appreciated steamed version!!
With fond memories of her childhood helping her elders maintain this property, the owner wanted to commemorate the building with an entry plaque visible from the street on the new redwood gate (soon to be completed). In addition, we suggested an individual name/theme for each of the 4 apartments which were all initially designated as fully-furnished short-term rentals – hence the bold identity for each! I designed the new name plaques and had them fabricated by Artistic Bronze in Florida. The backing was built by our talented Enrique Jimenez, in New Mexico, and all shipped to California. Bronze was selected for its timeless presentation, handsome durability and commanding respect. Parisienne was the font I selected which may now be used to identify the property as though a logo to tie-in with the on-site signage. Subliminal cues that are recognized even slightly are effective reminders and triggers for recognition. The idea was intended to offer a fun, but lasting, introduction and identification which was to be reflected in the interiors. The Lobster was the largest unit with 2 bedrooms. It was ultimately chosen to the be one fully-furnished unit and owner’s second home when visiting the area.
For budget and availability, we sacrificed certain durable
features that would have been better long-term investments, resulting in some
knock-down furniture that was never intended for much abuse. Fragile painted
table surfaces – for example – better in laminate, wood or stone…but time
will tell.
The look is clean and fun, colorful and beachy – with a slightly up-scaled twist. Cool aquas accent a few walls in the otherwise crisp white interior. Red punctuates effectively in lobster accent pillows, decorative accessories and the full-wall mosaic glass tile treatment in the kitchen. Yes, once again, we like to treat tile on the walls as not mere back-splashes, but wall-covering full height and width!
Weathered grey toned LVT (Luxury Vinyl Tile) in the way of interlocking planks were an easy to maintain and durable floor finish. The faux wood adds warmth and is softer underfoot than other hard surfaces. Perfectly matched with all trim pieces, this flooring is fabulous!!
Lighting is key and here we added recessed directional lights to spot the walls and related artwork. Switching was also an important detail to have options for the lighted areas and accents.
The owner found a novel lobster rug with a great textural,
tufted, yarn system that brings fun and great color and warmth to the bunk-bed
room! Busy, colorful bed dressings intentionally selected (over the hospitality
white that is still trending) contrast against the bright white bed frames
stacked for space optimization and a little kid fun!
A cool find in the way of the glass vessel lamp…where
usually the stem with electrical cord feeds down through the center of the base
and of the back, this one feeds from the socket stem with a cork top that
removes allowing the vessel to be filled with treasures – in this case southern
California beach shells and fragments! And for a little more animation, I found
a carved wooden shark to insert cruising above the shells to make the lamp even
more interesting!!!
A pair of vintage photographs of a lobster shack and fishing
boat contributed by a friend in Albuquerque – taken by him in Maine in 1962 –
were enhanced with bright red mats in their original polished silver metal
frames along with a large painting on canvas of a Maine lobster/fishing boat sent
by the owner in Maine provide interest to further perpetuate the lobster theme.
The master bedroom is a comfortable retreat with another
lobster pillow for punch! To give the room the best approach and make it feel
as large as it can be, placing the bed in front of the windows was the
solution. Beds facing the entrance to the room are always preferable to
arriving into the side of them – for visual space and a more inviting
orientation.
The original bathroom layout was all one space with tiny
appointments jammed together…so we removed the tall storage cabinets and sink
vanity allowing more room for the commode beside the tub/shower and added a
privacy door. Then the new cabinets and counter have their own space with
another privacy door resulting in a two-compartment bathroom area for maximum
use and enjoyment. Red mosaic glass tiles were repeated from the kitchen to further
coordinate the theme.
The bold color scheme was thoroughly distributed throughout
the unit which is an intentional design emphasis especially effective and novel
in a short-term vacation rental – where such a thorough scheme might be too
intense for one’s primary place of residence.
Effective design both functionally and visually should be a significant asset in the marketing of rental property. When used consistency in marketing material with logos and repeated features, this and other properties with attention to detail should attract the discriminating guests. Once there, repeated stays are the key to maintaining a strong guest population – of desired visitors.
Please watch for the entire slide show of before and afters of this dramatic transformation in the commercial projects section of our website, in coming weeks, entitled Emerald Green Beach Rentals – Lobster!
Building a new home? There are many ways to go about it. Here are a few photos of a semi-custom home, in the framing phase, that is currently under construction. Watch for a future blog featuring progress photos and finished shots!
Upon arrival, here at the entry, is a recessed niche – or as we say out here in New Mexico, a nicho! It is a perfect focal point, yet the dimensions are not illustrated in an elevation. The owners have an opportunity to have it sized for an existing piece that they own, plan for a custom piece or allow it to be framed-out by the contractor, without further specification, and find something that works.
From a tract home, with all the decisions distilled to a narrow selection featured in a model home and/or sales office…to the very custom where the owners select everything, from a world of choices with their consultants, there are commonalities that are worth noting to assist with the process .
In the tract home, a price for a finished product is presented and all standard, pre-priced details are included – within a range of narrow selections. The selections are recorded, but not often incorporated into the plans which are is usually generically pre-designed. Changes are usually not an option. It is efficient, for both contractor and owner. In full-bore custom projects, all is decided, selected, designed and recorded on the plans to the last detail prior to pricing and breaking ground. All costs are identified, yet changes are often in the mix as owners have new ideas that they have the prerogative to change. They exchange or pay for every modification – every “change order”.
In the middle is the “almost custom”, but still packaged product. This is a package that is presented with pre-established designs and details, budgets and allowances. Potential buyers are shown examples of homes – models or occupied recent completions. A cost for construction is determined based upon square footage and amenities, as illustrated in the examples. This is a great way to get a more custom home with easier to execute plans and design details.
Which process best describes your project? In any of these new home design and construction approaches, there are similarities that challenge the owners along the way. Even for the seasoned professional, circumstances alter cases (changes in availability of materials, weather delays, clients who continue to visualize, imagine and fine-tune their ideas and involvement in the details). All can challenge the schedule and alter the intended smooth progression of the project.
With the tract home approach not many, if any, of the on-going wish-list items can or will be implemented. They are not set-up to make changes, alter plans or deviate from offerings and the signed-off package, in any way.
In the very custom design-from-scratch home, with the “world is your oyster” approach, changes are welcome and accommodated – after all, that is the goal – to create the perfect home, for this client who is paying for the flexibility, world of choices and luxury of it all.
In the middle is the interesting situation where the owners perceive custom flexibility, have budgets assigned and make selections based upon those numbers. Once these numbers are created to establish the budget, examples are usually presented so the owners have an idea about what their dollars will buy during the selection process. Often that method is a bit unrealistic. As estimators know, this is a tedious process – yet presenting it, in an overview, seems easy.
After examples have been shown, floor plans drawn, finishes and other design details have been budgeted, the owners sign-off on the basic idea of the home and then set out to fill-in-the-blanks. What will the flooring be? What light fixtures? What door hardware and finish? What sinks, faucets and towel bars? What countertops? What wall tile, paint or other treatments? It is usually not until that very process of assembling all the selections that an owner will know if the budget they created will satisfy their ultimate needs and desires.
With this sense of “custom” paired with the packaged example, comes the owner’s complacency – through no fault of their own – to miss details that arise from the attempt to create a unique product, plan, design – but without having seen the actual example. It doesn’t exist – anymore than it would in the very custom home. That’s why it is unique. However, unlike the very custom home, where there are layers of design assistants from architect, interior designer, lighting consultant, A/V consultant, landscape designer, general contractor, and subcontractors who work together to best explain options, implement wishes and get it all on paper for clarity, the middle approach proceeds with pre-determined practices that don’t require recording on plans and rarely elevations, as all is based upon an expeditious course-of-conduct for the like-kind of homes presented, at the out-set. But having seen the examples/model/features, the homeowners make their plans guided by the project managers which might include a general contractor, subs and a few hours with an on-staff design consultant. Inevitably details are over-looked in the process.
Here are a few tips
for proceeding with a new home project.
Don’t be afraid to ask for sketches of design details or
photos of examples.
Walk through the floor plans, in your imagination. Start at the front door and shut your eyes and try to visualize the progression. Make notes along the way. Do the same from the garage or any other alternative entry, into the home. I will suggest you do this several times – each time with a different focus.
Be mindful of window locations…exterior fenestration and interior placement as they relate to furniture and artwork. Consider them both from inside and out! One they are framed and ordered, this is either difficult, expensive or impossible to change.
The first focus might be to walk through from each exterior entry and visualize where the light switches are located and what they operate. Do you want some of your switches to be three-way? This means, for convenience, that there are two different locations to switch on/off the same light or appliance.
Secondly, as you walk through the spaces in your mind, picture if there are things that you wish to highlight such as a piece of art on a pedestal or painting on a wall, sculpture in a niche or even a spot on a table for games or hors-d’oeuvres. Some things might be lit by free-standing lamps – depending upon where they are located. Beware the dreaded, but often necessary, floor plug!!
Light fixtures….locating the power sources – the junction boxes…will you have recessed fixtures, surface-mount, suspended, or wall mount? Consider the heights of the ceiling, what is centered or not, from where you will see the fixture, and where you want it to illuminate and how. This will help plan the location of the j-boxes.
With changes in technology, wireless systems, phone apps, etc…these details will change. Know the pros and cons of advancing technologies and select the best for your present and future needs. Consider the longest period of time you will be in this home and design accordingly – aging in place.
Consider what things are easy or cost-effective to modify later, if needed, and what makes sense to install initially, to be the best investment. This might be temporary light fixtures, in favor of more expensive ones once you recuperate your cash-flow! Perhaps you don’t need glass shower enclosures at the outset – can be added later…additional cabinets…many things can be upgraded later. While other items such as the flooring material, cabinets/countertops, wall treatments, skylights, electrical sources and others…should be considered in the first-pass.
At every turn, when you are walking through the space in your imagination, see your focal point. As you enter – what is dead ahead? As you turn to the right – what do your face? Do the same to the left and make your way through the house and see each focal point, in front of you, to determine what will be placed there, how will it be lit (with each exercise – imagine daytime and nighttime), does it require power, is there enough room to place the piece you intended to go there? Inches might count.
While walking through and around the plans or even during the early stages of construction, also look out the windows. What do you face? What do you see? Capture views and avoid what you don’t want. Should the wall be higher? Will this be a landscaping opportunity or necessity? Check patio covers and light sources. Consider the compass – what faces what? Seasonal temperature considerations are worth a nod. And think about exterior lighting.
A spectacular upgrade of over-sized sliding glass doors and flanking windows were selected to maximize this view…only to learn, after the slab was poured and framing up, that there was a massive corner column planned to support the yet-to-be erected patio cover . A modification was still possible, by sharing the load on two separate well-spaced columns and cutting back the patio cover between them to avoid a cantilever that was said to be cost prohibitive.
Check to see if things, inside and out, that should be centered ARE centered. And if they don’t, make sure from all angels that it won’t matter – or will in some advantageous, artfully, asymmetrical manner.
Per the plans, the island was not centered beneath the skylight. The cabinet-maker was doing his field dimensions and asked it this was the desired position. To which we replied – no – as it impacted the location of the pendant lights in addition to being off-center from the skylight.
Furniture layouts should be placed on the plan before you finalize the plans and certainly before you break ground. If you visualize a sectional sofa from which to watch the TV – make sure you can plan for one that exists. If it is from a sofa that you will view the TV- is there a space for an adjacent guest? Make sure some collection of desired furnishing or possibilities is realistic. If you have actual pieces you own – it is an imperative and so easy to accommodate on paper before the slab is poured and framing begins.
By not centering the bed and coordinating TV and dresser which was intended to occur on the opposite wall, the master will have a entire seating area off to the side. Had the recessed niche for the TV along with wiring and backing installed for the articulating wall-mount bracket, the bed and flanking nightstands would wither have been forced to center or been awkwardly off-center to best utilize the floor space.
As previously mentioned, beware the dreaded floor outlets – will you need them? Layout the furniture, to have the best chance of getting the location right.
Yet-to-be installed fireplace, in the far corner of the room, dictates the furniture placement. Floor plugs will allow lighting to be located, on floor or tables, away from the wall – floating in the center of the space. They were placed prior to a furniture layout having been specifically planned. This might pose a challenge.
Ask friends for their opinions. Examine their suggestions from every angle. Don’t wait to ask friends for their opinions too late, in the process!
A fun snail shower enclosure will have no door…but the placement of product niches, termination of the wall tile and transition of the floor tile are critical details.
In any approach to this process…plan. Don’t guess anything that you don’t need to guess.
In about 3 months, this patio will be in full-swing for entertaining. Hopefully all the anxiety of the process will be left behind…….
Be prepared to have new or changing ideas as things proceed – but prior, proper, planning will better serve the entire process.
Don’t be that guy like in the old joke about purchasing a vehicle…after signing the purchase agreement, you realize something is missing and mention it to the agent who replies, “Oh, you want wheels on that car?”
It’s true. If you think designer’s projects go more smoothly than the ones they do with and for you, you’re wrong. It’s true – they don’t! It’s about Murphy’s Law and I have been remodeling our master bath for months. Starting in November and as recently as this weekend personally installing (DIY) the stone surrounding our mirror, it is still not finished. But it’s close.
The full-wall mirror was re-used. During the removal and transportation to be cut-down, the edge cracked and had to be cut down…we lost an inch or so – no big deal EXCEPT that it then affected the dimensions of the new stone surround that had already been determined. Oh well…we now will have to cut the tile – had intended not to have to do that. One of the many little surprises and delays. We had to order more stone and will now engage the installer to cut the ones that would not fit the new and slightly non-parallel conditions .
It’s actually fun to tile…until you have to cut it. It is like frosting a cookie and then pressing it onto the wall. It goes quickly and gives instant gratification. But when things are not perfectly parallel, something has to give. That’s when we cut. (Or call someone to cut!!!)
The effect, of having almost all of the mirror surround finished, gets us that much closer. The effect is great and is beginning to feel like the intended design.
The shower before and after is providing the open expansive look that our little shower enclosure didn’t provide. Despite the facts that the footprint is nearly the same and the old enclosure was all clear glass – albeit framed in gold finished aluminum – this new single panel of 1/2″ clear glass and white-on-white floor and walls looks clean and open. Not a snail design – but, no door. Prepared to add a white shower curtain on a custom curved aluminum ceiling track once winter returns – but for now we’re enjoying the refreshing and comfortable atmosphere.
We elected to use stacked stone on the rear wall of the shower as our house sits at the base of the majestic Sandia Mountain and selecting stone seemed more grounded and contextual than other decorative options – of which there are a million from printed concrete, glass mosaic, embossed porcelains…the list goes on…
Decorative elements are beginning to “read”
against the new finishes. The same Portuguese ceramic footed rectangular
container holds a bouquet of white washcloths. Yes, I think that the rolled
terry towels look like rosebuds and I have always enjoyed the softening effect
they provide amidst all the other hard surfaces. Plus they are handy on the
countertop for clean replacements.
Footed Italian porcelain has had wash cloths in it for years and stays on the new counter top in a slightly different location.
Behind the terry rosettes, notice the pair of Heisey open and lidded pair of stemmed glass vessels that I use for make-up brushes and cotton balls respectively.
The same crystal wide-mouth vase holds and dispenses the facial tissues. I love the effect of the white-on-white coiled folds of the tissues. They are soft and read interestingly through the cut crystal.
I’m a LEO and find myself discovering and enjoying subtle references to lions. Our front door knocker and this cache pot that I’ve had for over 20 years as examples.
Nothing in this new scene is new. These accessories are all
the exact items that were scattered on the countertop previously! Funny how the
exact same decorative accessories work so well in this new interior!
A silly little collection of found things in a family inherited vintage pressed glass bowl including a glass marble, square frosted glass coke-bottle-colored mosaic tile, various sea shells and fragments, a squashed bottle Coca Cola bottle cap from Mexico, a hemp cord DIY necklace with a shell pendant…
Another glass tray that was also on the previous countertop presents my fragrances, a few products, a bobble-head turtle, my Waterford ring stand stacked with costume glass rings, my tragic, yet miraculous jade bracelet (save for another story), a fossilized bone – in – stone I found as a child, my white framed sunglasses which might seem selected for the new color scheme – when, in fact, they are a result of my love for white framed glasses and these that I bought even though I didn’t like the would-be “reader” small lenses – I kept. I don’t like the way they look on – so have relegated them to the master bath for emergency dashes to the outdoors, on the upstairs deck when my other sunglasses are downstairs!
Still to complete…the stone mirror surround, hang the glass shade for the new pendant light fixture, install the towel/robe plugs, install the polished chrome drawer bar handles to match the new square door and drawer pulls, clear all the remaining stone pieces, thin-set and grout bags and boxes from the tub deck, install the new window sills…
Re-evaluate your existing accessories (and/or furniture)
before feeling the need to change everything when you remodel. Watch for the
completed before and after shots of this remodel soon to come. Well, relatively
soon!!
Is your story important? Does anyone care about your story?
And what does this have to do with interior design?
Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.
For the past several months, I have been working with a
client on a combination of interior design, graphic design, exterior
design…it is all intertwined. A successful design laces together all these
design elements. And that brings me to “the story.”
Even Facebook features a section to tell “your
story.” Yet, my client resisted
presenting/using the story of this new business venture as a part of the
design. He told me that was “so seventies.” That he had read that it
was a dated concept that was no longer relevant. I begged to differ. For months
I begged to differ! We agreed to disagree.
I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color, a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!
The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.
So back to the story…about “the story.” When a business or any concept is respected or
liked, revered or praised, it is natural for people to wonder “How did
they get started?” “How did they come up with this idea?”
“What is their history in this business?” These are common questions
that clever ideas or designs invite. So why not satisfy that interest, create a
buzz…Let’s give them something to talk about!!!
In this world of disconnection, making connections seem all
the more important. What used to be a natural exchange – of communication,
ideas, sharing – is now something that has to be inserted with greater
intention.
So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away? It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”
My opinion was a combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience! This will enter into the story as we go along.
Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.
To begin to tell the story, I encouraged the development of
a unique logo for this specific branch of the brand. Taking the lead to design
it, and incorporating it into interior/exterior
design was part of my vision for a complete design package and presentation. Extracting
from the story to create the logo seemed natural. The private persona was
becoming public.
As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.
It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.
The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces.
Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.
Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.
The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.
It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.
Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.
