With all the New Year buzz about the new color forecasts…I started taking notice of the seeming non-color, white. It is often considered the absence of color when in fact it is a very complex color of many shades and values. Just try to select a white and you will know what I mean.
When you look at white paint samples, you will notice the nuances. There are pink whites and blue white, grey whites and yellow whites. Each white is off-set and contrasting to another. You see the differences by comparison and by context. You think you have just the right white until you place it against another sample and see that it is grey or cream and then second guess yourself again…and again…How do you know which white is right?
To intentionally design with white is bold. To have the confidence, to decide that white IS the color and that white IS the scheme, is challenging. To effectively design with white, you not only have to select the right white(s), but you have to know just how much of anything else might be effective yet not detract.
White design can be cold or warm. Depending upon the desired effect, mood or function of the space, the whites need to be carefully selected. This is true with lighting as well. Warm whites or cool whites…what gives you the desired result?
Knowing when to add color to a white scene to achieve an intentional POP is an art. The color itself, the amount and placement is all part of the success of a good design result. From the fine black detailing in the previous shot of La Leche to this still-life composition of a tropical cocktail that I propped the other day, the minimal punctuation of color is key.
The bench which served as the backdrop for the coconut cocktail is a dramatic serpentine sculpture of site furniture that plays with the white-on-white of the tile and grout.
Beach settings using white materials compliment the white sand and greenery of the tropical plants. From wood frame platform cabanas to the sprinkling of umbrellas, white is a wonderful, fresh color for a crisp clean scene.
The soft creamy off-white folds of fabric offer a soft, inviting scene.
Architectural color and texture of surfaces is a moving target. A recent discussion about a white building with black detailing would not have proved right for this particular use of white. The hard, commercial read would have been too severe for the intended effect. Yet that same project, with a warm white and an ochre accent, will be just the right combination to achieve the desired result. Watch for this project to be featured in a few months.
Architectural surfaces incorporating tones and textures of white provide interesting opportunities
White in design is an exciting selection. Knowing how, when and why to use it is a test of your creativity. Picking the right white is the challenge.
So the next time you think white, think a lot about it. Study the context and what you are trying to accomplish. Feel freed by the fact that white is a color to express and enjoy.
