Su mundo es corazones. Artist Paola Alonso Rangel is at the heart of Vallarta and literally that is the name of her shop, Corazon Vallarta, where she thrives amidst the bustling activity in the old town, on a busy street corner, with much traffic flowing by both in vehicles and on foot.
A man carrying a frightening large pane of glass about 6 feet long by 3 feet wide effortlessly and without intimidation marches down the street with taxis and buses bouncing by him. I cringe at the site and the young shop attendant, Nidia, shrugs with a smile and says “It’s Mexico.”
With Valentine’s Day nearing, this exciting little shop offers a wealth of opportunities to find just the right gift to say “be mine!”
Paola’s little Chihuahua, Pecas (Freckles), suns on the front step seemingly oblivious to all the activity swirling by. She is front and center of all that is happening in Corazon Vallarta.
A designer and hands-on artist of nearly everything she sells in her shop, Alonso Rangel is a model of organization and time utilization. She has her machine fine-tuned and knows just what it takes to create, prepare, produce and market her work.
In the well-lit back room of her little tienda, she has all of her art supplies neatly organized on sturdy shelving sparing not one square inch of available space. Her computer plays soft Spanish songs that, with the fan blowing gently, creates a pleasing atmosphere where she designs and paints with a couple of assistants to assemble and package her work to sell.
As is true of most urban storefronts, the fine grit that is continuously accumulating from the dusty streets and vehicles in passing contributes to the concerns of successful retail presentation. Hers and others in this type of scene perhaps suffer more due to the cobblestones which collect and distribute ongoing layers of the sooty, dusty, fines. So everything is kept painstakingly clean and wrapped in cellophane – just another stage of the process that makes her conscientious practices so impressive.
From colorful wooden puzzles, picture frames, key hangers, boxes and magnets, the expansive home decor and gift collection, on which she collaborates with her brother in Guadalajara, is a treasure of her designs and creativity. All manner of colorful animals with whimsical expressions are the subjects of her puzzles with a bit of flowers and fruit in the mix for a generous variety of choices. Alonso Rangel designs all of the pieces while her brother and his crew with a manufacturing studio in Guadalajara do all the mill-work, brilliantly colorful painting and glossy lacquer finish.
Other of her work is comprised of original one-of-a-kind creations on canvas and wood, heart-themed all in keeping with her heart-felt passion for corazones.
She efficiently sets-up her own assembly line of stages of production, with Pecas supervising closely, so that her by-hand (hecho a mano) originals are always filling the walls and shelves and being lovingly selected by customers to take home.
Steel heart sculptures, wooden cut-outs, carvings, and more are the multi-media of her continually, seemingly endless creative concepts and body of work!
Thank you Paola for all of your inspiration – by design!