Ocotillo Subdivision

A beautiful name for a subdivision, a tough flowering desert plant not easy to keep happy at our altitude and temperature lows. This gave us a challenge to acknowledge the name, landscape and brand accordingly. We wanted the font to celebrate the letters leading with the O and we wanted artist Kevin Brown to fabricate in his medium of steel and illustrate the plant sculpturally. Here is the powder-coated letting on the stucco entry wall with an outcropping of boulders anchoring a sculpture of an ocotillo with its spindly green form topped with brilliant orange blossoms.

In lieu of having the live ocotillo plants take center stage – which is impossible in our climate – we scattered a few about to let them try to survive the elements and used flowering red yucca in masses at the entry and along the streetscape.