FLOWER POWER – A Marketing Imperative

While in Park City this weekend, I pondered what might the subject of this week’s story be. Dazzled by the smart presentation of this hidden little jewel of a town, I was continuously remarking about the fresh abundance of flowers, well maintained facades, manicured lawns and medians and the obviously collective appreciation for what draws patrons to want, if not need, to invest in property, art, clothing, home decor and food! Yes, need – it can become an imperative!

Here a restaurant has dressed their facade with brilliant red flowering boxes beneath the sidewalk window.

Oh – oops…do you think it might have been the Ferrari that was drawing attention?

Imagine your patrons being drawn into your establishment as an imperative – a must see, or must buy here, or must try this place, or must check out their wares, or must taste their food or drink their craft beer!

The patio of this brew pub is surrounded by fresh flowers in rustic wooden boxes.

Preparing to open for the day, this pub also has light strings to animate the patio at night.

You see this charming presentation potential in small resort communities and those who have cultivated their assets to the max, reap the benefits of their vision, smart development and on-going maintenance.

 Another brew pub sees value in an eye-catching floral frontage. Courtesy – Heather Harrell

The architecture is decidedly mountain themed, vintage 19th century colorful and textural, but interestingly punctuated by modern elements and fresh ideas. The practical pitched roofs, quaint scale, textural wood trim and detailing, all contribute to this charming scene.

Courtesy – Heather Harrell

To dismiss the value of flowers in marketing is to ignore the Flower Power!

Some places take a little more work to grow seasonal sprays of abundant color in pots, buckets,  bowls, barrels and boxes, but the effect of drawing people is undeniable.

 Courtesy – Heather Harrell

From Key West to Anchorage, the results are proven. Beauty, color, nature sells.

It’s a combination of color being a visual POP amidst concrete and brick, but it is also the positive life-affirming statement that it projects.

We know color in advertising is a draw and we know that anything that adds animation is a draw – flowers colorfully animate the street-scape and draw customers to them.

Here the passers-by are drawn to the menus posted in the window by the red geraniums that brilliantly are placed in planters in front of them.

 

Courtesy – Heather Harrell

They infuse the built environment with nature.

 

Like hummingbirds swiftly hone in on the finest blooms or like bees collecting pollen, we are drawn toward that which speaks visually from the surrounding foliage.

 

Courtesy – Heather Harrell

Texture is another element in this mix. We know that good design is about balance. Flowers balance the otherwise hard surfaces in their periphery. The finishes on a streetscape or sidewalk scene are generally, if not exclusively, hard. Flowers soften the surrounding surfaces and also balance the smooth and hard with random shape, texture, flexibility and even movement.

Whether a casual bar or fine dining restaurant, retail shop or any business wanting to attract and invite the public to them, flowers are an asset.

I feel about flowers similarly to how I feel about twinkling lights on a patio or in public trees. The advantage in the lights is that they can survive the frigid elements and make their statement in all seasons. Lesson here – once the plants are spent for the season, keep the lights on!!! Both elements are valuable draws and enhance the atmosphere of any establishment or environment. (Go back and notice how many photos have visible stringed lights in them!)

And if possible, plant those past-season pots with hearty pansies, ornamental kale or evergreen shrubs to keep the life calling from the sidewalks.

An art gallery has boxwood in steel vessels at the entrance.

A potted evergreen will add life to the paved surfaces when the flower season has passed.

And  for the sake of broadening the reach on this subject, to include not only the flowers and the mention of stringed lights, is the inclusion of creative signs, banners, flags, umbrellas and other elements that contribute to the festive nature that attracts peoples interest and draws them into your business.

Courtesy – Heather Harrell

 

Rooftop bar with flowers, flags and umbrellas – King Edward too!        Courtesy – Heather Harrell

Celebrate the the power of flowers!

 

The Art & Architecture of Gingerbread Houses

Art and architecture meet all the time. Sculptural forms, building models, buildings themselves, sketches…but at this time of year, the fanciful world of gingerbread houses takes the spotlight and, in this recent scene we encountered, offered a beautiful fund-raiser while at it!!!

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As we pulled away in the pre-dawn hours of the  morning…we felt the chill in the air and the glow over the mountain sending us on our way.

We traversed across the terminal and before cutting over left to the escalator, we spied—at the same time—a wondrously tall Christmas tree adorned with airplanes and ribbon…and surrounded by an amazing collection of ginger bread houses on display in some sort of fund-raiser fashion.

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Upon closer inspection, the fantasy became tangible. The individual structures took on a form of expressive life in their individual attention-getting style. Each one was quite unique incorporating rivers and ponds, vehicles and foliage of all manner.

It is a Christmas tradition to create a gingerbread house full of fantasy and fear, hope and salvation. From the simple joy of baking traditions for Christmas, to the many versions of fairy tales that save children from the wicked ones in the woods creating and story-telling surrounding these magical edifices makes gingerbread houses a staple of the winter holidays – all the while offering architectural design and  construction projects for all ages. Below, see the Hanukkah version of this adorable house.

I just read a great piece by Tori Avey in which she summarized the history of gingerbread. http://toriavey.com/?s=gingerbread

She references architectural design with the fact that: Elaborately decorated gingerbread became synonymous with all things fancy and elegant in England. The gold leaf that was often used to decorate gingerbread cookies led to the popular expression ‘to take the gilt off of gingerbread.’ The carved, white architectural details found on many colonial American seaside homes is sometimes referred to as ‘gingerbread work’.

Having been raised on the east coast, describing houses with ornate “gingerbread” detailing was part of our vocabulary. I now see it in Rocky Mountain Victorians and California seaside cottages. It always conveys a quaint, welcoming feeling.

Avey further states: Gingerbread houses originated in Germany during the 16th century. The elaborate cookie-walled houses, decorated with foil in addition to gold leaf, became associated with Christmas tradition. Their popularity rose when the Brothers Grimm wrote the story of Hansel and Gretel, in which the main characters stumble upon a house made entirely of treats deep in the forest. It is unclear whether or not gingerbread houses were a result of the popular fairy tale, or vice versa.

Recently the record for world’s largest gingerbread house was broken. The previous record was set by the Mall of America in 2006. The new winning gingerbread house, spanning nearly 40,000 cubic feet, was erected at Traditions Golf Club in Bryan, Texas.

Everything is bigger in Texas!!!

The house required a building permit and was built much like a traditional house. 4,000 gingerbread bricks were used during its construction. To put that in perspective, a recipe for a house this size would include 1,800 pounds of butter and 1,080 ounces of ground ginger. Sounds more like a gingerbread resort!

So as we walked around this wonderful display at the ABQ Sunport and marveled at the colorful creativity, I knew this was the story for today.

The cartoon in the paper that morning also found  humor in the subject.

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And to further galvanize that thought, we arrived in San Diego to find Keira proudly presenting their half-eaten, already picked apart gingerbread project in the center of the kitchen table. T’was the joy of gingerbread houses—post construction, eating them!!!

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