Designing with Your Story in Mind

Is your story important? Does anyone care about your story? And what does this have to do with interior design?

Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.

For the past several months, I have been working with a client on a combination of interior design, graphic design, exterior design…it is all intertwined. A successful design laces together all these design elements. And that brings me to “the story.”

Even Facebook features a section to tell “your story.” Yet, my client resisted presenting/using the story of this new business venture as a part of the design. He told me that was “so seventies.” That he had read that it was a dated concept that was no longer relevant. I begged to differ. For months I begged to differ! We agreed to disagree.

I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color, a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!

The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.

So back to the story…about “the story.” When a business or any concept is respected or liked, revered or praised, it is natural for people to wonder “How did they get started?” “How did they come up with this idea?” “What is their history in this business?” These are common questions that clever ideas or designs invite. So why not satisfy that interest, create a buzz…Let’s give them something to talk about!!!

In this world of disconnection, making connections seem all the more important. What used to be a natural exchange – of communication, ideas, sharing – is now something that has to be inserted with greater intention.

So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away? It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”

My opinion was a combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience! This will enter into the story as we go along.

Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.

To begin to tell the story, I encouraged the development of a unique logo for this specific branch of the brand. Taking the lead to design it, and incorporating it into interior/exterior design was part of my vision for a complete design package and presentation. Extracting from the story to create the logo seemed natural. The private persona was becoming public.

As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.

It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.

The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces.

Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.

Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.

Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.

The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.

It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.

Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.

Posted On April 19, 2019 By pattisays In Albuquerque, New Mexico, architecture, art and interior design, art assemblages, art custom commissions, artistic expression, bars and restaurants, branding in interior design, brew pubs, commercial interior design, commercial remodel, context of interior design, corporate branding, creative process, creativity, custom art in interior design, custom design interior design, design, design and marketing, design challenges, design details, design process, design solutions, design tips, design trends, designing with a purpose, dining and design, dining rooms, eclectic design, exterior - outdoor design, good design, Graphic art, graphic arts, graphic designs in interiors, hiring an interior designer, historic properties, inspiration, interior atmosphere, interior design, interior design trends, interior enhancements, logo development, marketing the story, mosaic, mosaic tile, murals, Nexus Brewery, nostalgia and design, patchwork, patterns, personal expression, photography, pieced work, practical design, quilts, restaurant design, Subscribers, textures, the story, tile, trends, urban art, value of good design, wall treatments, your story / 1

Urban “Pieced Work” – an artistic narrative

We are excited to have the opportunity to bring a design installation(s) into a new project that will serve to support the brand with a twist. A nearly completed new smokehouse is coming to Albuquerque. This home-grown eatery blends family history and southern roots with southwestern barbecue flavors including indigenous wood and iconic chile blends. But this is not about their cooking profile. It is about how we have arrived at a design theme that will define and further the identity in this new, specialized smokehouse department of this larger local brand.

To accomplish this task, we examined the concept the owner had to remodel an existing facility that had been a popular gathering post serving this community for decades. The fringe barrio location was of a demographic primarily comprised of Mexican/Americans. Decades past it was home to a heavily black community. The fabric of these cultural combinations suggested a mosaic of color and vibrant heritages.

The spark of cultural references lead to discussion of the popular artistic expression of urban mural painting.

When we began the dialogue, the decision to have a mural painted by local neighborhood kids, with a mentor to design and supervise the work, seemed to be the direction we were headed. After subject matter debate and development, I veered off on another tangent that might take a less subjective approach, be weather-proof and more durable for a patio location – mosaic.

This new more impervious and durable medium still offered the opportunity to engage the community, but with less focus on a specific subject and more about geometric color and texture. We discussed the details of installation so as to keep it simple for kids to participate using whole tiles – minimize cutting, if any, for starters.

Inspiration came from several other installations such as the Albuquerque Convention Center’s on-going mosaic mural project wrapping many sections of the buildings with intricate scenes of New Mexican lifestyle and cultural diversity. The colorful mosaic is an elegant and sophisticated contribution to our city’s cultural aesthetic.

Helen Atkins, manager of consignment art at PATRICIAN DESIGN’s downtown boutique gallery and the lead on their current restaurant mural project, has worked on several phases of the Convention Center’s mural project.

We have incorporated mosaic into several of our own design projects such as last week’s blog https://patriciandesign.com/trust-and-custom-designs/about a residential kitchen installation.

Here, in another installation, a fireplace surround of mosaic adds movement, color and textural interest to the room.

Ultimately, one of Helen Atkin’s personal photographs cemented the approach. It was decided that a geometry of different sizes and disparate glazes and designs of tiles pieced together in a colorful, textural panel would be our design theme.

Helen Atkins, a recognized artist in many media, captured this in passing while visiting New Zealand. It’s crisp, yet irregular composition was intriguing and pleasing. It became the springboard for the concept for a geometric mosaic panel to anchor the theme of this new New Mexico eating establishment.

The idea became more exciting as we began gathering material from local tile distributors and our own personal inventories of favorite treasures saved for a special project. Here it was. It seemed such a strong design element and therefore offered a new direction for the actual brand of this establishment. We embraced the idea and brought it into the interior and distributed murals throughout the space.

Still under construction, we will not divulge the identity or locations of this project just yet. But suffice it to say, the murals are an exciting part of this interior design scheme.

As we further discussed the plans to implement this project, school started and the ease of coordinating the assistance of neighborhood kids became more difficult. Helen lead the project as primary installer, coordinator and supervisor. She enlisted the assistance of a couple of people – one experienced and the other not at all.

We have named this series, Urban Pieced Work – an artistic narrative. Here we are interpreting generations old sewing patchwork using ceramic, glass and pottery pieces rather than the traditional fabric patches. The original folk art needlework has been in the American vernacular for ages. In these installations, this up-cycled use of discarded or discontinued tiles is similar to patchwork fabrics, re-purposed to make clothing, wall decor, window treatments and bed dressing when times were tough – often referred to as “pieced work.”

My paternal grandmother in New Mexico made this twin quilt for my bed when I was a child in Virginia.

My same grandmother made this and was given to me by my cousin, her only other granddaughter.

Mosaic is often, like fabric patchwork, a practical art form that puts scrap, shards and fragments to good use in an artistic fashion. Note though that more sophisticated mosaics have been designed more intentionally for centuries not merely as salvaged material. These masterpieces both in contemporary work and antiquities represent many periods in history and movements in artistic expression.

This mosaic version connects with the history of the restaurant’s roots and southern heritage. The panels’ mural nature speaks to the urban murals found throughout the community.

Located strategically throughout the interior, these murals have become a strong design element and anchor for this facet of the brand.

Another shot of the spectacular cultural story murals at the Albuquerque Convention Center.

We have woven a meaningful artistic statement throughout the interior and also on the exterior of the building. In addition, we will be inserting a graphic version into the signage and logo design.

Urban Pieced Work – an artistic narrative, of a New Mexican Smokehouse, will provide pleasing design visuals throughout this new interior, provoke conversation and interaction, weave an element of history and context with the southern roots of this exciting new eatery!

Join the conversation and watch for the first succulent flavors to come out of the smokers later this year.

Posted On October 7, 2018 By pattisays In Abstract Art, Albuquerque, New Mexico, art and food, art and interior design, artistic expression, artistic talent, artists, bars and restaurants, branding in interior design, brew pubs, breweries, commercial interior design, commercial remodel, context of interior design, creative process, creativity, custom design interior design, decorative arts, design, design and marketing, design process, design solutions, Design Team, design tips, dining and design, drama of color, eclectic design, element of surprise in design, fabrics, folkart, Food and art, food and interior design, glass art, good design, Graphic art, graphic arts, graphic designs in interiors, Greek mosaic, handcraft, handmade, Helen Atkins, hiring an interior designer, history, inspiration, interior atmosphere, interior design, interior design preferences, interior design trends, interior enhancements, Modern Art, mosaic, mosaic tile, murals, nostalgia and design, patchwork, pieced work, quilting, quilts, re-purpose, recycle, recycle design, Regional design, remodeling, restaurant design, Santa Fe, New Mexico, southwestern design, Subscribers, textiles, textures, tile, Uncategorized, United States history, urban art, urban design, value of good design, wall texture, wall treatments, wallcovering / 1

FLOWER POWER – A Marketing Imperative

While in Park City this weekend, I pondered what might the subject of this week’s story be. Dazzled by the smart presentation of this hidden little jewel of a town, I was continuously remarking about the fresh abundance of flowers, well maintained facades, manicured lawns and medians and the obviously collective appreciation for what draws patrons to want, if not need, to invest in property, art, clothing, home decor and food! Yes, need – it can become an imperative!

Here a restaurant has dressed their facade with brilliant red flowering boxes beneath the sidewalk window.

Oh – oops…do you think it might have been the Ferrari that was drawing attention?

Imagine your patrons being drawn into your establishment as an imperative – a must see, or must buy here, or must try this place, or must check out their wares, or must taste their food or drink their craft beer!

The patio of this brew pub is surrounded by fresh flowers in rustic wooden boxes.

Preparing to open for the day, this pub also has light strings to animate the patio at night.

You see this charming presentation potential in small resort communities and those who have cultivated their assets to the max, reap the benefits of their vision, smart development and on-going maintenance.

Another brew pub sees value in an eye-catching floral frontage. Courtesy – Heather Harrell

The architecture is decidedly mountain themed, vintage 19th century colorful and textural, but interestingly punctuated by modern elements and fresh ideas. The practical pitched roofs, quaint scale, textural wood trim and detailing, all contribute to this charming scene.

Courtesy – Heather Harrell

To dismiss the value of flowers in marketing is to ignore the Flower Power!

Some places take a little more work to grow seasonal sprays of abundant color in pots, buckets, bowls, barrels and boxes, but the effect of drawing people is undeniable.

Courtesy – Heather Harrell

From Key West to Anchorage, the results are proven. Beauty, color, nature sells.

It’s a combination of color being a visual POP amidst concrete and brick, but it is also the positive life-affirming statement that it projects.

We know color in advertising is a draw and we know that anything that adds animation is a draw – flowers colorfully animate the street-scape and draw customers to them.

Here the passers-by are drawn to the menus posted in the window by the red geraniums that brilliantly are placed in planters in front of them.

Courtesy – Heather Harrell

They infuse the built environment with nature.

Like hummingbirds swiftly hone in on the finest blooms or like bees collecting pollen, we are drawn toward that which speaks visually from the surrounding foliage.

Courtesy – Heather Harrell

Texture is another element in this mix. We know that good design is about balance. Flowers balance the otherwise hard surfaces in their periphery. The finishes on a streetscape or sidewalk scene are generally, if not exclusively, hard. Flowers soften the surrounding surfaces and also balance the smooth and hard with random shape, texture, flexibility and even movement.

Whether a casual bar or fine dining restaurant, retail shop or any business wanting to attract and invite the public to them, flowers are an asset.

I feel about flowers similarly to how I feel about twinkling lights on a patio or in public trees. The advantage in the lights is that they can survive the frigid elements and make their statement in all seasons. Lesson here – once the plants are spent for the season, keep the lights on!!! Both elements are valuable draws and enhance the atmosphere of any establishment or environment. (Go back and notice how many photos have visible stringed lights in them!)

And if possible, plant those past-season pots with hearty pansies, ornamental kale or evergreen shrubs to keep the life calling from the sidewalks.

An art gallery has boxwood in steel vessels at the entrance.

A potted evergreen will add life to the paved surfaces when the flower season has passed.

And for the sake of broadening the reach on this subject, to include not only the flowers and the mention of stringed lights, is the inclusion of creative signs, banners, flags, umbrellas and other elements that contribute to the festive nature that attracts peoples interest and draws them into your business.