Hidden talent – that remarkable artwork that appears (seemingly) out of nowhere, on a par with great masters of the medium. I considered this element of surprise – looking back several decades to a local painter, Wilson Hurley, who had more than one very different, distinguished career and diverse life experiences before he delved deeply into his passion for painting in his 40s. Once exposed, his paintings revealed his extraordinary talents and he become a nationally recognized treasure for his sweeping landscapes and a variety of other subjects.
On that note, I have just gotten off the phone with a very good friend, in Florida, Houston Evans. I have recently learned that he is a passionate weekend photographer! An amazing photo appeared in a Facebook post and I was astonished by the enchanting image, color and composition. I was instantly captivated – and curious. Upon closer inspection, his stylish swashbuckling signature made me realize that this hobby was subtly becoming more than that – yes, he had his mark digitally mastered and is probably THE perfect brand for his diverse and stunning work.
“Star Power” is the luminous celebration of a pineapple.
As I quizzed him about his interest in photography, I learned that he attributes his eye for art, color and design to his mother who’s side of the family has spawned other talented artists, in his generation. He has been posting on Instagram for quite some time – hundreds of images. I didn’t know. I didn’t “follow.” He is modest about his photos and does it for his own amusement, pure pleasure and personal enjoyment – that he likes to share. “I don’t do it to imagine it on someone’s wall.” Yet this observer believes that there is where it absolutely should be! Many walls…many places! #houstonevansphotography
He plays with the medium and all the tools and tricks of the trade. He enjoys the freedom of experimentation. The results are controlled, yet spontaneous. From high resolution to fuzzy pixels that require distance to assimilate. Up close for precise detail and soft smears for imagination to take hold, the variety of clarity or lack thereof are a part of the experience and expression.
“Makin’ Hay” has an enhanced pointillist treatment – a Van Gogh-esque subject with a twist.
From my interior designer’s perspective, his bold images would be key focal points in the drama of architectural spaces – interiors from Miami to Honolulu and on around the world!!! I can see the towering orchids in hotel lobbies, bars, restaurants and swanky condos everywhere!!! I am eager to find a project, for which his work would be the key to the scheme, unveiling a spontaneous design resulting from the inspiration of the image.
“Oblique Orchid” screams floral superiority as a commanding focal image. “Shooting the Bird” speaks to paradise revisited!!!
In the beginning, the photos stood on their own merits. Evans keeps his originals – some of which remain just that – in their original form, while others are tweaked or more radically manipulated to create stunning subjects and compositions.
This brilliant, fresh simplicity of “Aqua Eye” observes the droplet’s reflection in the center of the cheery chartreuse petal. Coming upon a cool caddie “Daddy Long Legs.”
I can see his limitless fantasies contributing to the imaginative narrative of Meow Wolf, gracing hotel lobbies with larger-than-life orchid explosions and commanding condo walls with magical statements of tropical color, subject and form. Translucent installations of LED illumination could result in magnificent walls of design influence.
“No Flies on Me” is a fantasy of oozing colors and form melting and melding around the psychedelic dragon fly.
The digital age is advancing with such a pace that we are
all caught-up in photos of food, whacky selfies and sunsets on fire…but
having an artist’s eye, to truly see the potential and master the tools that
are now available – using them to create valid and valued masterpieces of art,
is extraordinary.
“Copy Cat” reflections mirror a chorus of color from sky to watery impressionistic likeness.This “Roadside Attraction” must have been a startling scene to distract dazzled drivers.
I truly believe that his work is exceptional – full of heart and soul – and spectacular fun!!!!!!!! I’m thrilled to learn of these images and now enjoy the continued progress of his discoveries and creations. Let’s see where this goes!!!!! He just might be coming out of hiding!!
Inspiration for centerpieces – here – a neutral color scheme – white on white on white…Often limited to weddings, take a tip from a social phenomenon – Diner en Blanc for dramatic centerpieces! Any of which could be ablaze with seasonal color – depending upon your desired theme. And with the advancements in LED lighting, the colors are limitless and instantly changeable.
The Diner en Blanc is an international event that began in Paris, 1988. An amazing concept that began with an invitation among friends to an elegant al fresco affair. This unique gathering was prestigious and decadent.
The remarkable event spread around the world and Albuquerque has celebrated this creative event for several years. This is my second experience with this white fantasy. Every year the venue is kept secret only to be revealed at the last moment when attendees are assembled and usually transported on buses to the destination. This surprise location was right across from the designated gathering places downtown. And instead of boarding a bus each group, expecting just that, cued up as though to go aboard – only to be led single file across the street to the expansive Civic Plaza!
One big patio party!
This year with the Hyatt Regency team screaming with creativity from the table dressings…to the phenomenal food…to the fabulous frivolity – it was magic!
Would you believe luscious, chunky lobster salad served in a half tail, sliced beef filet and many artfully decadent extras…
Asked to wear white, bring your own tables, chairs, table
dressings, centerpieces – all in white – the evening unfolds with exciting
flurries of fabric, flowers, statuary, lights – all intended to make a
spectacular statement for each group’s table.
Imagine all of this theatrical staging with 2,000 performers (we) in one enormous space – outside in the perfection of a last ditch of summer evening. It is a remarkable event.
Pretty parasols…mysterious masks…
As I strolled through the tables capturing photos of the various “tablescapes”, I realized that the creativity was applicable to so many possibilities of table dressings – with color added!
LED lighting set the scene aglow with myriad magical colors! It changes the perceived temperature of a scene.
So enjoy seeing these creations and imagine them in seasonal splendor – fall now…winter coming…spring bursting forth and summer ablaze with color – for your upcoming parties throughout the year!
The scene changed and darkness fell..
With magnificent mariachis to flowing flamenco dancers the entertainment was dazzling and morphed into an enthusiastic DJ who rocked the stage for dancing into the night… It was an exterior nightclub – an excellent setting for a many faceted affair! https://www.facebook.com/DinerEnBlanc.Albuquerque/
An elegant table for Dion’s Pizza and water bottles!!!
When designing for a vacation rental property, the first order of business is to select things that are durable and easy to maintain. This means finishes to furnishings. I know this from practical life experiences and also working with commercial/hospitality interiors. To do so, one needs time to place and receive the orders with enough contingency for mishap. It is also dependent upon the housekeeping arrangements planned for on-going maintenance.
In this recent project, the work began 12 months out – plenty of time you think…but it was all about the physical remodel. We began with the drawings for floor plan re-configuration and specifications for new lighting, cabinets and finishes throughout. The decision to furnish was not made until nearly 10 months later with a deadline to complete in less than 7 weeks. The delay was partially due to an indecision over how many of the 4 units (all on one floor) were to be short-term or long-term rentals. Then a new city ordinance imposed a moratorium, of sorts, on short-term rentals and while that was tossed about over several weeks…more indecision ensued.
It’s a riot to see overnight design projects transform interiors in 24 hours. That’s due to a free-reign for design decisions, a team(s) and vehicles to pick-up/deliver, all trades on deck, a single director calling the shots and an organized chaos that results in a magical finished project – yes, like magic. Open your eyes, be stricken with awe, cry a little and exclaim repeatedly that you “just can’t believe it!!!!”
Real life is generally not like that. Real life has in-put by owners, limited schedule openings by the various trades, little spontaneous decision-making and fleeting time riddled with unwanted surprises and delays. Real life, in this case, was a theme provided by the owner, a preconceived “look” developed in the mind’s eye and scratch paper of the designer during the selection of finishes and floor plan modifications and vacillation for several reasons, of what units to furnish and when. Over the course of a year, leading up to less than the last 30 days, the project was to be fully furnished and finished – ready to rent!
The good news is that with controlled frenzy, changing
availability of products, focused efforts and teamwork, we are pleased to present
the Lobster! Completed all but hanging the TVs by the requested July 1st
deadline, it is beautifully appointed and offers a colorful and a bit
whimsical, spacious, clean and did I mention enviable location- 2 blocks from Pacific Beach
in San Diego?
This entire project, except the move-in this last week, was done long-distance with the owner in Maine, her management company SHORE on-site in California and we the design team in New Mexico. This is not at all unusual, but Maine prompted the owner’s desire to name the unit Lobster. Not your spiny lobster from the local waters, but the New England version from the Atlantic with the classic recognizable form that accompanies the imagined crustacean – including the brilliant reds of the often appreciated steamed version!!
With fond memories of her childhood helping her elders maintain this property, the owner wanted to commemorate the building with an entry plaque visible from the street on the new redwood gate (soon to be completed). In addition, we suggested an individual name/theme for each of the 4 apartments which were all initially designated as fully-furnished short-term rentals – hence the bold identity for each! I designed the new name plaques and had them fabricated by Artistic Bronze in Florida. The backing was built by our talented Enrique Jimenez, in New Mexico, and all shipped to California. Bronze was selected for its timeless presentation, handsome durability and commanding respect. Parisienne was the font I selected which may now be used to identify the property as though a logo to tie-in with the on-site signage. Subliminal cues that are recognized even slightly are effective reminders and triggers for recognition. The idea was intended to offer a fun, but lasting, introduction and identification which was to be reflected in the interiors. The Lobster was the largest unit with 2 bedrooms. It was ultimately chosen to the be one fully-furnished unit and owner’s second home when visiting the area.
For budget and availability, we sacrificed certain durable
features that would have been better long-term investments, resulting in some
knock-down furniture that was never intended for much abuse. Fragile painted
table surfaces – for example – better in laminate, wood or stone…but time
will tell.
The look is clean and fun, colorful and beachy – with a slightly up-scaled twist. Cool aquas accent a few walls in the otherwise crisp white interior. Red punctuates effectively in lobster accent pillows, decorative accessories and the full-wall mosaic glass tile treatment in the kitchen. Yes, once again, we like to treat tile on the walls as not mere back-splashes, but wall-covering full height and width!
Weathered grey toned LVT (Luxury Vinyl Tile) in the way of interlocking planks were an easy to maintain and durable floor finish. The faux wood adds warmth and is softer underfoot than other hard surfaces. Perfectly matched with all trim pieces, this flooring is fabulous!!
Lighting is key and here we added recessed directional lights to spot the walls and related artwork. Switching was also an important detail to have options for the lighted areas and accents.
The owner found a novel lobster rug with a great textural,
tufted, yarn system that brings fun and great color and warmth to the bunk-bed
room! Busy, colorful bed dressings intentionally selected (over the hospitality
white that is still trending) contrast against the bright white bed frames
stacked for space optimization and a little kid fun!
A cool find in the way of the glass vessel lamp…where
usually the stem with electrical cord feeds down through the center of the base
and of the back, this one feeds from the socket stem with a cork top that
removes allowing the vessel to be filled with treasures – in this case southern
California beach shells and fragments! And for a little more animation, I found
a carved wooden shark to insert cruising above the shells to make the lamp even
more interesting!!!
A pair of vintage photographs of a lobster shack and fishing
boat contributed by a friend in Albuquerque – taken by him in Maine in 1962 –
were enhanced with bright red mats in their original polished silver metal
frames along with a large painting on canvas of a Maine lobster/fishing boat sent
by the owner in Maine provide interest to further perpetuate the lobster theme.
The master bedroom is a comfortable retreat with another
lobster pillow for punch! To give the room the best approach and make it feel
as large as it can be, placing the bed in front of the windows was the
solution. Beds facing the entrance to the room are always preferable to
arriving into the side of them – for visual space and a more inviting
orientation.
The original bathroom layout was all one space with tiny
appointments jammed together…so we removed the tall storage cabinets and sink
vanity allowing more room for the commode beside the tub/shower and added a
privacy door. Then the new cabinets and counter have their own space with
another privacy door resulting in a two-compartment bathroom area for maximum
use and enjoyment. Red mosaic glass tiles were repeated from the kitchen to further
coordinate the theme.
The bold color scheme was thoroughly distributed throughout
the unit which is an intentional design emphasis especially effective and novel
in a short-term vacation rental – where such a thorough scheme might be too
intense for one’s primary place of residence.
Effective design both functionally and visually should be a significant asset in the marketing of rental property. When used consistency in marketing material with logos and repeated features, this and other properties with attention to detail should attract the discriminating guests. Once there, repeated stays are the key to maintaining a strong guest population – of desired visitors.
Please watch for the entire slide show of before and afters of this dramatic transformation in the commercial projects section of our website, in coming weeks, entitled Emerald Green Beach Rentals – Lobster!
Is your story important? Does anyone care about your story?
And what does this have to do with interior design?
Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.
For the past several months, I have been working with a
client on a combination of interior design, graphic design, exterior
design…it is all intertwined. A successful design laces together all these
design elements. And that brings me to “the story.”
Even Facebook features a section to tell “your
story.” Yet, my client resisted
presenting/using the story of this new business venture as a part of the
design. He told me that was “so seventies.” That he had read that it
was a dated concept that was no longer relevant. I begged to differ. For months
I begged to differ! We agreed to disagree.
I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color, a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!
The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.
So back to the story…about “the story.” When a business or any concept is respected or
liked, revered or praised, it is natural for people to wonder “How did
they get started?” “How did they come up with this idea?”
“What is their history in this business?” These are common questions
that clever ideas or designs invite. So why not satisfy that interest, create a
buzz…Let’s give them something to talk about!!!
In this world of disconnection, making connections seem all
the more important. What used to be a natural exchange – of communication,
ideas, sharing – is now something that has to be inserted with greater
intention.
So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away? It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”
My opinion was a combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience! This will enter into the story as we go along.
Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.
To begin to tell the story, I encouraged the development of
a unique logo for this specific branch of the brand. Taking the lead to design
it, and incorporating it into interior/exterior
design was part of my vision for a complete design package and presentation. Extracting
from the story to create the logo seemed natural. The private persona was
becoming public.
As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.
It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.
The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces.
Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.
Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.
The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.
It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.
Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.
