Designing with Your Story in Mind

Is your story important? Does anyone care about your story? And what does this have to do with interior design?

Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.

For the past several months, I have been working with a client on a combination of interior design, graphic design, exterior design…it is all intertwined. A successful design laces together all these design elements. And that brings me to “the story.”

Even Facebook features a section to tell “your story.”  Yet, my client resisted presenting/using the story of this new business venture as a part of the design. He told me that was “so seventies.” That he had read that it was a dated concept that was no longer relevant. I begged to differ. For months I begged to differ! We agreed to disagree.

I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color,  a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!

The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.

So back to the story…about “the story.”  When a business or any concept is respected or liked, revered or praised, it is natural for people to wonder “How did they get started?” “How did they come up with this idea?” “What is their history in this business?” These are common questions that clever ideas or designs invite. So why not satisfy that interest, create a buzz…Let’s give them something to talk about!!!

In this world of disconnection, making connections seem all the more important. What used to be a natural exchange – of communication, ideas, sharing – is now something that has to be inserted with greater intention.

So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away?  It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”

My opinion was a  combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience!  This will enter into the story as we go along.

Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.  

To begin to tell the story, I encouraged the development of a unique logo for this specific branch of the brand. Taking the lead to design it,  and incorporating it into interior/exterior design was part of my vision for a complete design package and presentation. Extracting from the story to create the logo seemed natural. The private persona was becoming public.

As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.

It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.

The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces. 

Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.
Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.

Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.

The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.

It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.

Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.

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Posted On April 19, 2019 By pattisays In Albuquerque, New Mexico, architecture, art and interior design, art assemblages, art custom commissions, artistic expression, bars and restaurants, branding in interior design, brew pubs, commercial interior design, commercial remodel, context of interior design, corporate branding, creative process, creativity, custom art in interior design, custom design interior design, design, design and marketing, design challenges, design details, design process, design solutions, design tips, design trends, designing with a purpose, dining and design, dining rooms, eclectic design, exterior - outdoor design, good design, Graphic art, graphic arts, graphic designs in interiors, hiring an interior designer, historic properties, inspiration, interior atmosphere, interior design, interior design trends, interior enhancements, logo development, marketing the story, mosaic, mosaic tile, murals, Nexus Brewery, nostalgia and design, patchwork, patterns, personal expression, photography, pieced work, practical design, quilts, restaurant design, Subscribers, textures, the story, tile, trends, urban art, value of good design, wall treatments, your story /  1

“COLOR IT FABULOUS” – A Color Game to Play and Learn!

After last week’s Color of the Year observations, I furthered the subject regarding the importance, influence and value of colors.

I don’t know the science behind how individual’s eyes perceive and translate color… rods and cones and the anatomy of the eye as it speaks to the brain…but what I do know is that COLOR and the context of COLOR MATTERS even if it is not perceived exactly the same by everyone. 

My parents were coincidentally both apt to notice, remark about and describe color specifically.  To them, and ultimately to me, colors were something to regard and absorb, for better or for worse, and all colors deserved acknowledgement and specification. 

I distinctly remember their descriptions, “Parrot Green, Sapphire Blue, Lemon Yellow, Fire Engine Red and Brown as a berry” – a compliment which indicated that you had tanned sufficiently! I think it was a result of our island home-away-from-home that prompted many of these titles. We, for sure, had no parrots making their presence known in Virginia! But for some reason, colors in the islands prompted unusual appreciation and scrutiny. This parrot green was like grass green but a bit more intense – saturated – not a dark green and certainly not a spring green – just a brilliant, clear, secondary green! The result of true, primary blue and yellow mated to make GREEN!

Color is a communication tool to convey – color. But what color? What type of color? What specific color? Is your version of a color the same as mine? Do we “read” color the same way? Do we express the description of color the same way? How might you explain a color to a person who is blind?

I’m writing this today from the tropics and it seems worthy to note that colors are abundant here in brilliant evidence through all seasons. Whereas in a decidedly changing seasonal and climate, colors come alive in spring, progress through changes and pretty much crash for the dormant winter months. Contrarily, the topics meld their rainbow of blooming floribunda, bounty of fruits and palette of these brilliant colors year round. 

Maybe it is because we straddled both worlds. The lush, verdant, colorfully blooming and always reliable tropics countered by the decidedly and distinctly changing seasons through dormancy in the northern climes. There must be an appreciation for the change. The lovely, yet possibly monotonous climates that produce blooming color all year round might dull the senses to the seasonal reemergence and staggering beauty of new growth and blooming abundance and mute the verbal expression and appreciation thereof. 

For example, my color antenna is always up and running. As I struggled with my pair of carry-on luggage monstrosities clearly in excess of 75 pounds (good thing there is only a size and not a weight limit!!), I came upon 2 art pieces in the Houston Hobby airport. The colors beckoned me. Although I had noticed them in swift passing, I couldn’t help wanting to see more. So I stopped and dashed back, disassembled my cumbersome haul and quickly took photos of these two paintings on exhibit, in the concourse, in order that I could enjoy them a bit later. Initially attracted by the color, they arrested me allowing and inviting an opportunity for  further examination of their subject matter and detail later, when I had the luxury of time. 


The wildly organic plant life, featuring an animated orchid that tangled and writhed on the painting’s surface in a variety of verdant green’s set against a perfectly selected fiery orange table surface, was brilliantly alluring and seemed to set the stage as a  precursor to my soon-to-be-destination in tropical Mexico.  ARTIST: Lucas Johnson Still Life with Schomburgkia

A bit further down the corridor of the concourse another piece caught my attention. Similarly with its colorful invitation, but with entirely  different subject matter which upon closer inspection was quite intriguing, a patchwork quilt of batik fabrics and collage with applied letters beckoning the viewer to wonder what might be beneath was magic. The woman or child and beloved pet in the center of the action nestled under a cozy and colorful quilt, wrapped in a cloak of starry darkness which might suggest clinging to each other against the foreboding imaginings of the night.


The intense collection of the brilliant colors contrasting against black was dramatic, mystic and inescapable in this powerful piece, It Helps to Think We’re Sleeping Underneath the Same Big Sky by artist Joo Young Choi.

Watercolor artist extraordinaire, Susan Weeks,  captured this crate of mangos at an exotic market somewhere very south of here. Peru? Ecuador? I don’t remember. Susan gets around. And, Susan sees color and detail and renders it with remarkably exacting precision. 

As I greet the day, I’m taking my stash of mangoes out onto the balcony to be seen and photographed in context.  Reminded of how Susan rendered this succulent sweet fruit, with the delightfully “hairy pit” (nods to Tricia), I celebrate this colorful collection of nature in a sensational setting! These gorgeous tones of warm golden yellow, baby iguana green and yes, 2019’s rosy warm coral (Pantone’s “Living Coral”) are nature’s color scheme. The orbs are sensuous and the colors are excitingly bright and luscious. 

Mango colors of rosy coral and warm, golden yellow are paired in this arched interior entry.

Here a similar scheme featuring one of our favorite Company C rugs illustrates the bold, effective power of color selection.

Try this exercise with color. I have no idea what your eyes see and your brain translates, but walk around and look at things in your world. Notice color. Notice individual items…book bindings to fresh fruit. Evaluate each color’s effect. Does it evoke any emotion…good or bad? If you wanted a painter to paint a wall that color and you didn’t have the paint selected, how would you describe that color in an attempt to get it on the wall as you desired?

In a more thorough test, you might be prepared with actual paint – like tubes of acrylic from the craft store. Get a print-out of a color wheel to illustrate the primary, secondary and tertiary colors. https://bit.ly/2SVKUMg Buy red, blue, yellow and white and use them to attempt to create the color being described. This could be a party game – but you would need to also have paint chips from the home improvement store or paint store to use as the prompts that would have to be described and used to match the success or failure of the person attempting to create the color.

Noticing color brings appreciation to the details and nuances of our color-filled world.  The little exercise/game, to try to convey a color to another person based upon similar life experiences and references, is interesting.  Please share your thoughts and experiences, dilemmas and frustrations with this project through the blog’s email.

I hope this encourages you to go forth with a new-found appreciation of color and how it adds layers of depth and interest to all that you see. Examine the natural world, or man-made creations in film, set-design, architecture, graphic advertisements, fashion design or interior design. See why color matters!

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Posted On January 14, 2019 By pattisays In airports, Albuquerque, New Mexico, architecture, art and food, art and interior design, artistic expression, artistic talent, artists, color trends, color wheel, colors, Company C, Contemporary Art, Contrasting colors, contrasts for balance in design, creative process, creativity, decorative arts, design, design details, design process, design scenes, design solutions, design tips, design trends, Discovering Art, drama of color, fashion and design, floral designs, flowers in design, food and interior design, Graphic art, handcraft, handmade, hiring an interior designer, home improvements, how to select colors, inspiration, inspiration from nature, interior atmosphere, interior design, interior design preferences, interior design trends, interior enhancements, lifestyle, Living Coral, Mexico, Modern Art, paint colors, painters, Pantone, personal expression, personal taste, planning a remodel, quilting, quilts, remodeling, selecting colors, Subscribers, teaching, timeless colors, travel and design, trends, tropical, Tucson /  

Urban “Pieced Work” – an artistic narrative

We are excited to have the opportunity to bring a design installation(s) into a new project that will serve to support the brand with a twist. A nearly completed new smokehouse is coming to Albuquerque. This home-grown eatery blends family history and southern roots with southwestern barbecue flavors including indigenous  wood and iconic chile blends. But this is not about their cooking profile. It is about how we have arrived at a design theme that will define and further the identity in this new, specialized smokehouse department of this larger local brand.

To accomplish this task, we examined the concept the owner had  to remodel an existing facility that had been a popular gathering post serving this community for decades. The fringe barrio location was of a demographic primarily comprised of Mexican/Americans. Decades past it was home to a heavily black community. The fabric of these cultural combinations suggested a mosaic of color and vibrant heritages.

The spark of cultural references lead to discussion of the popular artistic expression of urban mural painting.

 

When we began the dialogue, the decision to have a mural painted by local neighborhood kids, with a mentor to design and supervise the work,  seemed to be the direction we were headed. After subject matter debate and development, I veered off on another tangent that might take a less subjective approach, be weather-proof and more durable for a patio location – mosaic.

This new more impervious and durable medium still offered the opportunity to engage the community, but with less focus on a specific subject and more about geometric color and texture. We discussed the details of installation so as to keep it simple for kids to participate using whole tiles – minimize cutting, if any, for starters.

Inspiration came from several other installations such as the Albuquerque Convention Center’s on-going mosaic mural project wrapping many sections of the buildings with intricate scenes of New Mexican lifestyle and cultural diversity. The colorful mosaic is an elegant and sophisticated contribution to our city’s cultural aesthetic.

Helen Atkins, manager of consignment art at PATRICIAN DESIGN’s downtown boutique gallery and the lead on their current restaurant mural project, has worked on several phases of the Convention Center’s mural project.

We have incorporated mosaic into several of our own design projects such as last week’s blog https://patriciandesign.com/trust-and-custom-designs/about a residential kitchen installation.

Here, in another installation, a fireplace surround of mosaic adds movement, color and textural interest to the room.

Ultimately, one of Helen Atkin’s personal photographs cemented the approach. It was decided that a geometry of different sizes and disparate glazes and designs of tiles pieced together in a colorful, textural  panel would be our design theme.

Helen Atkins, a recognized artist in many media, captured this in passing while visiting New Zealand. It’s crisp, yet irregular composition was intriguing and pleasing. It became the springboard for the concept for a geometric mosaic panel to anchor the theme of this new New Mexico eating establishment.

The idea became more exciting as we began gathering material from local tile distributors and our own personal inventories of favorite treasures saved for a special project. Here it was.  It seemed such a strong design element and therefore offered a new direction for the actual brand of this establishment. We embraced the idea and brought it into the interior and distributed murals throughout the space.

Still under construction, we will not divulge the identity or locations of this project just yet. But suffice it to say, the murals are an exciting part of this interior design scheme.

As we further discussed the plans to implement this project, school started and the ease of coordinating the assistance of neighborhood kids became more difficult. Helen lead the project as primary installer, coordinator and supervisor. She enlisted the assistance of a couple of people – one experienced and the other not at all.

We have named this series, Urban Pieced Work – an artistic narrative. Here we are interpreting generations old sewing patchwork using ceramic, glass and pottery pieces rather than the traditional fabric patches. The original folk art needlework has been in the American vernacular for ages.  In these installations, this up-cycled  use of discarded or discontinued tiles is similar to patchwork fabrics, re-purposed to make clothing, wall decor, window treatments and bed dressing when times were tough – often referred to as “pieced work.”

My paternal grandmother in New Mexico made this twin quilt for my bed when I was a child in Virginia.

 

My same grandmother made this and was given to me by my cousin, her only other granddaughter.

Mosaic is often, like fabric patchwork, a practical art form that puts scrap, shards and fragments to good use in an artistic fashion. Note though that more sophisticated mosaics have been designed more intentionally for centuries not merely as salvaged material. These masterpieces both in contemporary work and antiquities represent many periods in history and movements in artistic expression.

 

This mosaic version connects with the history of the restaurant’s roots and southern heritage. The panels’ mural nature speaks to the urban murals found throughout the community.

Located strategically throughout the interior, these murals have become a strong design element and anchor for this facet of the brand.

 

Another shot of the spectacular cultural story murals at the Albuquerque Convention Center.

We have woven a meaningful artistic statement throughout the interior and also on the exterior of the building. In addition, we will be inserting a graphic version into the signage and logo design.

 

Urban Pieced Work – an artistic narrative, of a New Mexican Smokehouse, will provide pleasing design visuals throughout this new interior, provoke conversation and interaction, weave an element of history and context with the southern roots of this exciting new eatery!

Join the conversation and watch for the first succulent flavors to come out of the smokers later this year.

 

 

 

 

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Posted On October 7, 2018 By pattisays In Abstract Art, Albuquerque, New Mexico, art and food, art and interior design, artistic expression, artistic talent, artists, bars and restaurants, branding in interior design, brew pubs, breweries, commercial interior design, commercial remodel, context of interior design, creative process, creativity, custom design interior design, decorative arts, design, design and marketing, design process, design solutions, Design Team, design tips, dining and design, drama of color, eclectic design, element of surprise in design, fabrics, folkart, Food and art, food and interior design, glass art, good design, Graphic art, graphic arts, graphic designs in interiors, Greek mosaic, handcraft, handmade, Helen Atkins, hiring an interior designer, history, inspiration, interior atmosphere, interior design, interior design preferences, interior design trends, interior enhancements, Modern Art, mosaic, mosaic tile, murals, nostalgia and design, patchwork, pieced work, quilting, quilts, re-purpose, recycle, recycle design, Regional design, remodeling, restaurant design, Santa Fe, New Mexico, southwestern design, Subscribers, textiles, textures, tile, Uncategorized, United States history, urban art, urban design, value of good design, wall texture, wall treatments, wallcovering /  1

Quilting – An At-Home Workroom of Color!

It’s not your grandmother’s quilting these days…computers have radically altered the landscape of this generations old art form.  Two days ago I found myself in an in-home art-studio/workroom that blew me away!

Initially a craft born out of necessity, as creative survivors accustomed to “making something out of nothing” re-purposed scraps of material to patchwork new articles of clothing, homegoods and ultimately art for the walls. This clever, resourceful, utilization was celebrated in Dolly Parton’s song turned movie, about her true-life “Coat of Many Colors.” https://en.wikipedia.org/wiki/Dolly_Parton%27s_Coat_of_Many_Colors

The intricate designs and refinement of pattern details was obviously all done by hand, but with the development of machines and now computers for this purpose, the possibilities are endless.

So as I turned the corner, to see a would-be remodel of combining two bedrooms and expanding to the north of the existing shell, I was astonished to see this remarkable, expansive workroom – all white – punctuated with colorful creativity. Colors, textures, patterns…this extraordinary, rather Renaissance, woman had carved out a generous space to explore this phenomenal art and craft.

As an artist, Sue Watrous’ paintings and sketches are quite photo-real. On a few of her pieces, she has deconstructed the elements in the painting cutting them from fabric of many grey-tones defying the fact that they are textile assemblages.

This original pencil drawing – yes, photo-realistic, is amazing.

Then to create the same image as a patchwork quilt is remarkable!!

Yes, look closely, you can see the patches of fabric that are assembled in the many grey tones to create this amazing piece.

Her joie de vivre is derived from this magical space and the creations that she imagines and brings to fruition.

Upon entering her amazing domain, I felt as though I was entering an operating room – everything in perfect order, clean and spare – like a clean-room at Intel – I should gown-out or suit-up!!!

I might be exaggerating because it was white and clean, but warm and welcoming with the rainbow spectrum of thread spools and quilts both finished and in progress displayed on the walls and on the other many surfaces.

Self-taught, she nonchalantly references the many computerized machines strategically placed around the  room. There is an order to the layout and her approach is meticulous. Despite the fact that there is an active quilting community here – they are too busy quilting to teach – so Sue jumped into this after having seen a presentation at a show about five years ago. Years ago she quilted – but at this juncture, she knew at once that she wanted to enter this exciting and challenging realm, of computerized art assist!

Like the shoemaker who has no shoes, her quilts have yet to adorn the walls or bed dressings throughout the rest of her home. She doesn’t sell her work – but her family all has homes riddled with choice pieces.

Her paintings are placed amidst her interior, but not her quilts. Today I focused on a large wall to be the future home of a near-to-be- completed quilt.

She tells me that the fabrics are like paints – she is painting with fabric.

 

And although she is not yet dying her own pieces, she told me of meeting a textile artist who spun her own thread from her own llamas, dyed it, designed and fabricated her own work.  Sue has created most if not all of her patterns and designs and I am confident that before this is over, she will be donning rubber gloves and dunking material in dye vats to find a new layer of creativity.

 

 

 

 

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Posted On March 25, 2018 By pattisays In Abstract Art, art and interior design, artistic expression, artists, beauty behold it, colors, Contemporary Art, creative process, creativity, decorative arts, design, design process, design tips, design trends, DIY design, drama of color, fabrics, Fiber art, folkart, graphic arts, graphic designs in interiors, handcraft, handmade, hiring an interior designer, inspiration, interior atmosphere, interior design, interior design trends, lifestyle, Modern Art, nostalgia and design, patterns, personal expression, quilting, quilts, re-purpose, recycle, recycle design, retro, Subscribers, teaching, textiles, textures /