Conquering the Fear of Color – A Q&A Interview with Patti

The serenity of neutral color schemes has a significant place in interior design. However, it is more about the fear of color that I approach this article today. Committing to color arrests most people – they want it and admire it but are fearful about selecting and committing to bold colors.

Beautiful neutrals are a color all to themselves. Layers of whites, creams, grays offer sophisticated schemes.

However, that is not all that causes clients to reach out for assistance. Even if they have made a decision about taking the leap, it is how much, where and with what or to what the color is applied or occurs.

A white kitchen receives a patchwork of blue and white Talavera tile as a backdrop adding depth and interest.
In addition, upon closer inspection, we have incorporated a fine detail of an aqua glazed Spanish tile running horizontally and vertically through the patterned tiles.

I remember when architect Antoine Predock’s project for United Blood Services in Albuquerque https://bit.ly/3LBQbDv made a splash – a really RED splash when he stuccoed the entire exterior brazenly brilliant, bold, blood red! It was astonishing – astonishingly effective!!! https://bit.ly/3NNQihd If a picture speaks a thousand words, color is right there in conveying remarkable communications.

From branding to personal style, color is key.

The addition of our tongue and groove walnut wall established the theme for the rest of the furniture in this interior.
With freedom to select colors for this new brand, the signage and interior finishes all contribute to a unified statement using a dark cadet blue, warm gold, and caramel colors throughout the space. 
From T-shirts to interior finishes, the brand is reflected and reiterated in colors throughout.

My staff recently investigated information from projects. They posed questions and gathered observations regarding my use of color. Photos, at the end illustrate some specific color decisions and why. The resulting questions and answers are as follows:

Patti Hoech‘s design practice has been and continues to be an exploration and emphasis of the subtleties and strengths of color. It is an integral part of her work. We wanted to know why and when she discovered this specialization in her design sensitivity and how it relates to her approach to effective design decisions.  We are asking clients and colleagues to pose questions to get the answers.

Why is color so important?

Patti Says: Color is power and peace. Color is important on so many levels – personal joy (or aversion), perceived temperature, brand identification, seasonal interactions, emphasis, and contrast. Color is everywhere. Understanding and harnessing it for specific purposes is key.

This new backsplash had a specific purpose, which was to acknowledge the existing rust-colored porcelain sink and the intensely green marble stone countertops. By pulling those two colors into the tile selection so strongly and interspersing other colors that complemented the palette, the result was an effectively unifying design detail.

How do you determine the color specifics for your projects?

Patti Says: What color brings you joy? What color tells your story? Interviewing clients about their color preferences – being an important question begins the dialog regarding what colors to incorporate and why. This can be personal preferences or aversions or specific colors relating to branding whether it is new or existing. Also, existing fixed design/architectural elements might also play a significant part in developing an effective color scheme.

This couple wanted turquoise and other blue tones to weave through their interior. By selecting a neutral backdrop in the floors and walls, it allowed the accent color to punctuate the space from several key pieces of fabric and finishes.

Do you believe color affects the lives of your clients in their homes and workplaces?

Patti Says: Absolutely!! Color can insert many subliminal effects that impose on people’s perception of a space or graphic. Color can evoke emotion, instill comfort or agitation, rekindle memories, spur appetite, affect perceived temperature. It can embed recall for commercial brands. Color can be a clever tool.

In this interior for Boba Tea, we played with the colors of the flavors and the multi-colored tiles to correlate to the fun experience of sucking the tapioca pearls.  

How do you navigate color trends?

Patti Says: Trends are necessary to keep our market moving. Capitalism is based on consumer activity, and nothing generates purchasing frenzies like stimulating new trends in the market. However, basing design decisions on trends must take into consideration the intended longevity of the design.  Much of color trends are based upon pairings and combinations of color.  It is those combinations that can “date” a color scheme – not so much a specific color. It is how, where and with what it is used that pegs it.

A classic, well-balanced color combination of blue, white, and yellow is a comfortable warm and cool with a neutral that transcends trends. Fabrics and finishes contribute to how one updates a classic color scheme.

Do you feel you are a forecaster or influencer?

Patti Says: I believe that I have imparted and am still providing thoughtful, challenging color consultation to my commercial and residential clients.  Having prospective clients request designs based upon others that we have produced is telling and flattering. It means they have confidence in the decisions regarding long-lasting color schemes – if not timeless, in some cases. However, it must be said that design elements that present the color often determine – in many ways – how well a selected color or color scheme “holds up” over time. Considerations regrading patterns, materials, and elements can and might be either improved or modified over time while maintaining the same color scheme. Forecasting anticipates color trends. I have successfully influenced clients to make selections based upon an anticipation of future color directions in the market or merely go with classic combinations that have been proven over time. . .

Playing off the colors in this corporate logo, the interior design reflects and further strengthens the brand. This company invited us to design various locations in three different states over the course of several years. The interiors have held up against the ravages of changing trends and market directives.

What has influenced your appreciation for and interpretation of color in design?

Patti Says: It started at an early age. Observing the world around me. Nature, architecture, decorative arts (china, textiles, artwork), fashion, logos/brands, trends, regional colors, seasonal colors, cycles of color…Pinks, turquoises, yellows of buildings in the West Indies, bold color statements of Mexico…Color is profoundly important and signature in its application. From fish to birds, flowers to leaves – color captivates me and urges me to find words to express it and continue to have it a primary part of my descriptive vocabulary.  As an omnipresent element in the design process, color is unavoidable, but to enjoy it so fully and embrace the limitless range of options is an exciting artist’s pallet of possibilities which stimulates me at every turn.

The magic of color on architectural exteriors can be amazing. Here in Burano, Italy my dear friend captured the colors! Similar to what we see in Guanajuato, Mexico and the sunny islands of the West Indies.

I attribute much of my color awareness to my mother. I remember being greatly influenced by her sense of color and design. Her sensitivity and talent were innate. She selected fabrics that had unusual color and pattern combinations. When orange, avocado, brown, and gold prevailed in the 60s and 70s, she selected the olives with chartreuse and gold for the less formal areas of our lives and leaned into Lily Pulitzer’s dynamic colors and patterns for her clothing and a pastel version of soft pinks and verdant greens for our more formal areas. The master suite was primarily yellow with beautiful bits of blues. Beach scenes always emphasized blues and greens. Nothing in our world was on common trend, but an artful interpretation of color combinations, eclecticism and comfort. Pairings of orange and brown were never her happy place nor was gold and brown.  But orange and PINK – YES! Pink and green especially! And browns were recognized in context with stone shades of greys and tans.  I believe that sense was greatly influenced by richly organic, textured stone walls of the West Indies – Danish architecture in the tropics where limitless colors of greens and blues punctuated with flowers were all around.

As a result of this of this early introduction to the value of color, my personal spaces reflected similar sensitivities. Beginning with pink in the early years I graduated into blues, turquoise and greens for my teen years. The final scheme, in my room in the home in which I grew up, was a dusty pink, clay, and mocha-rose. No one in my world had that color scheme in the late 70s and it was difficult to assemble. It helped that I worked part time in a design showroom in Georgetown where handling the amazing abundance of fabulous fabrics was a daily inspiration. Throughout my life experiences color has been a constant distraction. Not in a bad way, but rather a noticeable, unavoidable interruption that causes me to pause and take note. Ask anyone who knows me – I stop and remark about color at every turn.  For better or worse, I comment on color. It is a deep appreciation that I enjoy sharing. And the most rewarding is discovering color for clients who yearn for it but don’t quite know how to find and use that which would make them feel the joy of color!

A dear friend in Mexico recently took a leap in selecting an accent color for his seaside villa. Once an all white interior, which was lovely and fresh, he wanted a new look that provided contrast and strengthened his color theme. The yellow accents made me smile when he unveiled his new look!

Color plays a major role in discovering and expressing personal style.  Fear not – color is your friend. Find your style. Live your style. Love your Style.

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Posted On May 10, 2022 By pattisays In Albuquerque, New Mexico, apartments, architecture, artistic expression, bar, bars and restaurants, beauty behold it, blue and white, branding in interior design, breweries, Centerpieces, chairs, color and temperature re: interior design, color forecasting, color of light, color Q&A, Color schemes, color trends, colors, commercial design, commercial interior design, commercial remodel, Contrasting colors, corporate branding, creative process, creativity, custom design interior design, custom furniture, dark colors, design, design and marketing, design challenges, design details, design process, design Q&A, design scenes, design solutions, design theme, design tips, design trends, designing a new home, designs in nature, DIY design, drama of color, eclectic design, eclecticism, element of surprise in design, fabrics, favorite colors, good design, good taste, graphic designs in interiors, hiring an interior designer, home, home decor, home improvements, how to select colors, inspiration, inspiration from nature, interior accents, interior atmosphere, interior design, interior design preferences, Interior design pro tips, interior design pro-tips, interior design trends, interior enhancements, joy, kitchen, kitchen cabinets, kitchen design, kitchen remodel, kitchen remodeling, lifestyle, living with color, logo development, logos, modern cabinets, modern interiors, paint colors, painted cabinets, painted furniture, personal spaces, personal taste, planning a new home, planning a remodel, Q&A, re-upholstery, remodeling, reupholstery, Santa Fe, New Mexico, selecting colors, Subscribers, Talavera Tile, tile, timeless colors, tips for new home design, trending design, trends, Uncategorized, update design, updating, upholstery, value of good design, white color schemes, white kitchens /  

CONVERSATIONS ON DESIGN – SPECIFICALLY, PRO TIPS ABOUT COLOR

This past week alone I have consulted with a commercial client about reception seating and color, a home-owner, in a mountain setting, about durable floor finishes, bathroom remodels and color, a couple in a new home downsizing from one of 20 plus years about furniture arrangement and color, a couple from Las Vegas buying a second home by their daughter and grandkids about color, and a woman stopped in the shop yesterday visiting from Santa Fe and said that she didn’t know we were also a design firm -picked up a brochure and told me inasmuch as she had “a pretty good handle on design – she always struggled with color.”

See a common thread here? The comments were from that where she admitted to always struggling with color to another wanting her seemingly tract home to feel like a woodsy cabin with color, others wanted their spaces  lighter while others wanted to make a corporate statement that would support their brand and not go out of style in the coming few years. They all had steered toward neutrals – but not in a good way – because they were uncertain about committing to COLOR.

The whites and greys are their own beautifully valid color scheme. https://patriciandesign.com/project/modern-make-over/   I have written before about when white is a color or when it is the absence of color.  https://patriciandesign.com/white-by-design/

I also continually stress that all design decisions are based upon context. Many of you reading this, with whom I have consulted, will recognize much of these observations and tips. I stress select color to compliment your context!

Interestingly, the mountain home has existing painted doors and trim. To change those elements would be costly. How can we woodsy-up this interior without those seemingly necessary key elements?

I asked her for her priorities and “comfort colors.” As a result, we will change the flooring for look and durability, building from that add color and various textures to enrich the space – stacked pebbles at the fireplace, a slab hearth, a wooden mantle and a light neutral will be the main backdrop splashed with strong elements of color (notice them on the mantle). The very vertical fireplace will be a bold golden yellow color to intentionally work with the honey tones of the pine architectural elements.

By contrast, a magnificent home (also in the mountains with great wooden details), had too much of a good thing for the owners’ other interior furnishings. In this case, the seeming sacrilege of painting the solid wood doors and trim was in order.

To paint all the solid wood doors and trim in this home was a leap of faith. But the goal was to add back stacked stone to carry a theme from the now naked fireplace to the kitchen bar and over to the entry door wall. Having it in three places will commit to an architectural theme for this finish selection. New colorful rug and fabrics for throw pillow will enliven the space and bring focus to individual accents throughout the interior.
The grey hand woven grey rug was not providing the needed backdrop for this new scheme so we gathered rug and fabric samples to “punch-up” the scene.
After the new rug arrived, we assembled the fabrics for another study of our options to detail the design.
Before, this little powder room was a bit bland. The quality, solid wood, raised panel, pine doors were too rustic for the owner’s preference – but painting was not an option – until we discussed it. What was a possible sacrilege became a beautiful solution to changing the design direction of this interior. Mirror and sconces remained while vanity, sink and colors were transformed!
The AFTER of the little powder room is still in the process, but it is clear that the transformation is startling with the newly painted doors and trim and the fresh POP of turquoise on the walls. Layers of color and emphasis changed. It is not about painting wood, it’s about creating balance. The massive, solid wood front door and antique and art pieces throughout will be emphasized as key features

Another such interior was over-burdened with stained wood and to paint it all out white was a major commitment yet, the results will make for a lighter backdrop still revealing the bones and their texture, but freeing the owners to showcase their other pieces of fine woodwork, art and furnishings.

PRO TIPS

  • The trick with design decisions is to determine and understand the primary purpose and intended “read” of the space. What is most important and where do you want your focus?
  • Once you have evaluated the space, identified its primary purpose and selected what you want to emphasize; see what is either in the way of, or competing with that emphasis, and clear all else away. Add back the things that you consider most important either for function or joy (form).
  • If the architecture is most important, determine what about it and work from there to complete the space. If a piece of art is most important – place it to its best advantage and build around it so as not to compete, but compliment. If a view is most important – the same is true – clear away and frame with the most important and/or effective pieces.  Pick your priority, yet take everything into consideration.
  • With regard to color…it can emphasize the architecture or be inserted for a bold statement(s) of art or fabric on furniture, rugs…When using color, the idea is still to have balance in the context of where you are placing it. It can be a backdrop or a foreground accent.
  • Consider existing conditions that will not be changed – such as flooring. Select colors that include the compliment to that material. Whether in direct opposition for contrast or to meld in   a way that creates a subtle transition – the consideration of existing materials is important.
  • The effect of considering existing materials can result in their appearing as though part of the plan rather than being inherited unintended.  This is generally a desirable result. Therefore, if you have a material that will not go away – make it intentionally part of the plan.

The corporate color issue was about updating their image and connecting with their clients in an intimate and comfortable manner- an environment that carried the trust of years of experience and embracing a new generation of financial management. They developed a marketing plan moving forward to identify a theme, feel of confidence and carry it through the entire experience. In a recent Facebook post you will see this project in the process and notice that the carpet was an existing condition and that it was used deliberately to make the new materials appear to all have been coordinated from the start. Long time clients and new are comfortable with the changes!   https://www.facebook.com/PatricianDesignABQ/

It’s OK to play it safe with neutrals – but in this case, it was time for a updated “brand” for this business. The unusual eggplant and chartreuse carpets inherited in the move to a different suite required some deliberate coordination, to have it all “read” as though designed afresh!

The want-to-be woodsy cabin project will have new, durable porcelain tile floors imitating variegated slate and from that palette of colors pull paint colors to add whimsy and visual impact along with other new additions of stacked pebbles at the fireplace and wood encasing the now sheet-rock mantle.

The stacked pebble stone, engineered stone, new wood mantle and splash of colors against the neutral will make a dynamic statement. Notice new color chips leaning on the mantle.

The couple downsizing and wanting more light and a less heavy southwestern feel panted their entire ceiling of beams and tongue and groove including support columns in white. The wood still “reads,” in all its hand-hewn texture and knots. The white is no less natural than the dark chocolate that had been their previous faux finish. Albeit the tongue and groove had a clear lacquer that we concealed behind the new cloak of white for a uniform backdrop.

The dark chocolate opaque stain of the pine members was no more valid than painting them an other color. We selected a white to open and refresh with a neutral backdrop to allow other elements to be more focal.
Painting currently underway!! Watch for before and afters of this refreshed interior.

The couple with the second home had history in Hawaii and wanted a beachy, fresh theme for their new desert home. The flooring was a mottled light brown glazed tile and we selected a noticeably light, subtle sand colored wall paint to contrast and POP the existing off-white doors and trim throughout the home. Accents in recessed niches and doorways will become a soft turquoise while an interior laundry room gets a splash of citrusy yellow. The layers of color will be visible from different angles and vantage points. With the golden oak kitchen cabinets being painted out to match the existing off-white trim – the scheme will be fresh and beachy! Their artwork presents these colors and will being their personal touch to the arrangements. Watch for this project in coming weeks.

Do you have ideas about certain features in your interior that do not quite seem to come together? Do you feel the need to refresh? Are you looking for a new color scheme? Please do not be afraid of color and do not be confused about current trends. White and grey is a soothing combination. Trimmed with black, you get a defined contrast. Insert organic greens and the combination is sharp and now – and yet potentially timeless. HOWEVER – colors too have their place and selecting those and their combination that will speak to today and not be out-of-style tomorrow, as certain trending combinations might – select colors to compliment your context.

Here are a few other Patti Says blogs and PATRICIAN DESIGN projects about color selection:

Designing a Cool Theme for a Vacay Rental Property
BEFORE AND AFTER for Busy Young Couple Making First House a HOME

KEMP BEFORES  https://patriciandesign.com/rejuvenate-and-expand-your-interior-spaces-by-opening-walls/

Friends Don’t let friends pick paint colors  https://patriciandesign.com/5677-2/

Johnson’s PHX https://patriciandesign.com/spanish-style-brings-interior-spice/

Color forcasting  https://patriciandesign.com/color-schemes-and-the-complex-simplicity-of-it-all/

Bay area bungalow https://patriciandesign.com/project/bay-area-bungalow/

Celebrate the LOVE of COLOR!!!!!!!!!!

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Posted On July 6, 2020 By pattisays In Albuquerque, New Mexico, architecture, art and interior design, artistic expression, bathroom remodel, before and after, branding in interior design, chairs, color forecasting, Color schemes, color trends, colors, commercial design, commercial interior design, commercial remodel, contemporary interiors, context of interior design, Contrasting colors, corporate branding, creative process, design, design and marketing, design challenges, design details, design process, design scenes, design solutions, design theme, design tips, design trends, designer fabrics, drama of color, existing materials, fabrics, good design, good taste, hiring an interior designer, home, home decor, home improvements, how to select colors, inspiration, interior accents, interior atmosphere, interior design, interior design preferences, Interior design pro tips, interior design trends, interior enhancements, lifestyle, paint colors, personal expression, personal taste, planning a remodel, powder rooms, re-purpose, re-upholstery, Refresh, remodeling, reupholstery, selecting colors, Sherwin Williams, Subscribers, textiles, textures, throw pillows, timeless colors, trending design, trends, Uncategorized, updating, upholstery, white interiors /  1 2 Comments

Designing with Your Story in Mind

Is your story important? Does anyone care about your story? And what does this have to do with interior design?

Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.

For the past several months, I have been working with a client on a combination of interior design, graphic design, exterior design…it is all intertwined. A successful design laces together all these design elements. And that brings me to “the story.”

Even Facebook features a section to tell “your story.”  Yet, my client resisted presenting/using the story of this new business venture as a part of the design. He told me that was “so seventies.” That he had read that it was a dated concept that was no longer relevant. I begged to differ. For months I begged to differ! We agreed to disagree.

I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color,  a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!

The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.

So back to the story…about “the story.”  When a business or any concept is respected or liked, revered or praised, it is natural for people to wonder “How did they get started?” “How did they come up with this idea?” “What is their history in this business?” These are common questions that clever ideas or designs invite. So why not satisfy that interest, create a buzz…Let’s give them something to talk about!!!

In this world of disconnection, making connections seem all the more important. What used to be a natural exchange – of communication, ideas, sharing – is now something that has to be inserted with greater intention.

So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away?  It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”

My opinion was a  combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience!  This will enter into the story as we go along.

Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.  

To begin to tell the story, I encouraged the development of a unique logo for this specific branch of the brand. Taking the lead to design it,  and incorporating it into interior/exterior design was part of my vision for a complete design package and presentation. Extracting from the story to create the logo seemed natural. The private persona was becoming public.

As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.

It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.

The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces. 

Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.
Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.

Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.

The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.

It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.

Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.

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Posted On April 19, 2019 By pattisays In Albuquerque, New Mexico, architecture, art and interior design, art assemblages, art custom commissions, artistic expression, bars and restaurants, branding in interior design, brew pubs, commercial interior design, commercial remodel, context of interior design, corporate branding, creative process, creativity, custom art in interior design, custom design interior design, design, design and marketing, design challenges, design details, design process, design solutions, design tips, design trends, designing with a purpose, dining and design, dining rooms, eclectic design, exterior - outdoor design, good design, Graphic art, graphic arts, graphic designs in interiors, hiring an interior designer, historic properties, inspiration, interior atmosphere, interior design, interior design trends, interior enhancements, logo development, marketing the story, mosaic, mosaic tile, murals, Nexus Brewery, nostalgia and design, patchwork, patterns, personal expression, photography, pieced work, practical design, quilts, restaurant design, Subscribers, textures, the story, tile, trends, urban art, value of good design, wall treatments, your story /  1

FLOWER POWER – A Marketing Imperative

While in Park City this weekend, I pondered what might the subject of this week’s story be. Dazzled by the smart presentation of this hidden little jewel of a town, I was continuously remarking about the fresh abundance of flowers, well maintained facades, manicured lawns and medians and the obviously collective appreciation for what draws patrons to want, if not need, to invest in property, art, clothing, home decor and food! Yes, need – it can become an imperative!

Here a restaurant has dressed their facade with brilliant red flowering boxes beneath the sidewalk window.

Oh – oops…do you think it might have been the Ferrari that was drawing attention?

Imagine your patrons being drawn into your establishment as an imperative – a must see, or must buy here, or must try this place, or must check out their wares, or must taste their food or drink their craft beer!

The patio of this brew pub is surrounded by fresh flowers in rustic wooden boxes.

Preparing to open for the day, this pub also has light strings to animate the patio at night.

You see this charming presentation potential in small resort communities and those who have cultivated their assets to the max, reap the benefits of their vision, smart development and on-going maintenance.

 Another brew pub sees value in an eye-catching floral frontage. Courtesy – Heather Harrell

The architecture is decidedly mountain themed, vintage 19th century colorful and textural, but interestingly punctuated by modern elements and fresh ideas. The practical pitched roofs, quaint scale, textural wood trim and detailing, all contribute to this charming scene.

Courtesy – Heather Harrell

To dismiss the value of flowers in marketing is to ignore the Flower Power!

Some places take a little more work to grow seasonal sprays of abundant color in pots, buckets,  bowls, barrels and boxes, but the effect of drawing people is undeniable.

 Courtesy – Heather Harrell

From Key West to Anchorage, the results are proven. Beauty, color, nature sells.

It’s a combination of color being a visual POP amidst concrete and brick, but it is also the positive life-affirming statement that it projects.

We know color in advertising is a draw and we know that anything that adds animation is a draw – flowers colorfully animate the street-scape and draw customers to them.

Here the passers-by are drawn to the menus posted in the window by the red geraniums that brilliantly are placed in planters in front of them.

 

Courtesy – Heather Harrell

They infuse the built environment with nature.

 

Like hummingbirds swiftly hone in on the finest blooms or like bees collecting pollen, we are drawn toward that which speaks visually from the surrounding foliage.

 

Courtesy – Heather Harrell

Texture is another element in this mix. We know that good design is about balance. Flowers balance the otherwise hard surfaces in their periphery. The finishes on a streetscape or sidewalk scene are generally, if not exclusively, hard. Flowers soften the surrounding surfaces and also balance the smooth and hard with random shape, texture, flexibility and even movement.

Whether a casual bar or fine dining restaurant, retail shop or any business wanting to attract and invite the public to them, flowers are an asset.

I feel about flowers similarly to how I feel about twinkling lights on a patio or in public trees. The advantage in the lights is that they can survive the frigid elements and make their statement in all seasons. Lesson here – once the plants are spent for the season, keep the lights on!!! Both elements are valuable draws and enhance the atmosphere of any establishment or environment. (Go back and notice how many photos have visible stringed lights in them!)

And if possible, plant those past-season pots with hearty pansies, ornamental kale or evergreen shrubs to keep the life calling from the sidewalks.

An art gallery has boxwood in steel vessels at the entrance.

A potted evergreen will add life to the paved surfaces when the flower season has passed.

And  for the sake of broadening the reach on this subject, to include not only the flowers and the mention of stringed lights, is the inclusion of creative signs, banners, flags, umbrellas and other elements that contribute to the festive nature that attracts peoples interest and draws them into your business.

Courtesy – Heather Harrell

 

Rooftop bar with flowers, flags and umbrellas – King Edward too!        Courtesy – Heather Harrell

Celebrate the the power of flowers!

 

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Posted On September 3, 2018 By pattisays In ambiance, architectural gingerbread, architecture, bars and restaurants, brew pubs, breweries, brick, colors, contrasts for balance in design, corporate branding, creativity, design, design and marketing, design process, design solutions, design tips, design trends, drama of color, environmental design, exterior - outdoor design, flower power, flowers in design, Garden, Gingerbread houses, good design, good taste, graphic arts, hiring an interior designer, historic properties, inspiration, inspiration from nature, landscape design, natural designs, nature, patio, practical design, public design, public spaces, Regional design, restaurant design, retail storefronts, signage, street-scape design, Subscribers, summer, travel and design, urban art, urban design, urban planning, value of good design, walkways /  1

Atmos and Eating by Design

How do you select a restaurant? As a patron, what makes you dine out? How do you select your preferred dining experience? I’m talking about casual and easy or even more a more in-depth gastronomic event.

When it comes to casual, quick and easy, I still want the experience to have personality – a pleasing personality and great flavors. Personality is atmosphere. Great flavors is the kitchen. Service might be “step-up and place your order” or table-side wait-staff. In either case, I want it to be a pleasing experience. Why would anyone want it to be difficult or unpleasant? Perhaps that lies in the definitions of the beholder. What is difficult or unpleasant and the various degrees thereof is not be the same for everyone.

Throughout my childhood, I remember my mother and her peers reference “atmos.” It was important. It came up often. “Does the place have atmos?” Or “what great atmos.” Atmosphere – it is the feeling you get in an environment. It is the feeling a place emits. I don’t ever recall it being used in the negative – such as this place has horrible atmos…rather, like ambiance, it was reserved to compliment.

 

Cafe des Artistes – Puerto Vallarta – Note the full-wall mural by Federico  Leon de la Vega as a backdrop to the dining scene. Also, perhaps someone should have straightened the lamp shades!

We now hear “vibe.” The place has a good vibe – but not limited to only compliment, a place can have a decidedly bad vibe too! Is it just the saying “If you can’t say anything nice about something, don’t say anything at all?” Perhaps we are less polite than the previous generations. Yet, constructive criticism let’s you know what makes your patrons pleased. Truth be told…be honest with discretion.

As a restaurant owner, it seems that erring on the side of greater numbers sharing the same opinion of easy and pleasing would capture the greater share of the demographic. Therefore, studies are out there to determine the value of ambiance and presentation. Starting with defining the description of your eatery…who are you and what and how do you serve? What is your “brand?” Whether funky or fine, dining should be worth the visit.

Nexus Brewery, in Albuquerque, has a unique brand and complimentary interior “vibe.”

I read a few excerpts from a fascinating new book, Gastrophysics, The New Science of Eating by Charles Spence. In it, he touches on the importance of atmosphere. He observes the value of interior design even as it relates to how much people eat and how much they spend as a result of atmospheric influences.

Another great read for understanding the art of a successful restaurant is Daniel Boardman’s Your First Restaurant – An Essential Guide. As an “essential aspect of your concept” Boardman identifies why the “thoughtfulness of the interior design” communicates to the patron a lot about the service and food that one might expect to receive.

Tacos on paper – porque no?

From lighting to the shape of the plate, ambiance and presentation are key features in a successful eating establishment.

All the way from candles on a white linen table cloth to a handsome juicy burger in a basket lined with paper, in the context of the environment – design details matter.

Luscious bun-less green chile cheese burger at Sparky’s in Hatch, New Mexico – served on paper and styrofoam – not fancy, but perfection!!

 

Stone under-foot and condiments as a center-piece!! Funky!!

Some reading this might say they don’t care. Fine. Perhaps on the surface, they think it doesn’t matter. They don’t realize the effectiveness of well thought-out details. They take these things for granted. Yet these details can make or break a dining experience – from casual to fine.

El Arrayan presents enclosed patio dining with a variety of light sources, well balanced colors and textures in Puerto Vallarta.

Next time you eat out, look around, smell the smells, hear the sounds, see the colors, notice the lighting sources and levels, feel the furniture and – have I not mentioned it? – check out the restrooms!!!!

Las Caletas…in the jungle…clean and simple.

Not only should they be very clean – but they should also continue the theme of the place.

Graffiti by design, this restroom is actually immaculately clean and patrons do NOT contribute with their own markings. It is located in the street taco eatery of SALUD! in Barrio Logan, San Diego. Fast and friendly, delicious and fabulously  funky!

Pay attention and you might be surprised at what you discover about your sensitivities.

Chaco Hotel in Albuquerque is thoroughly theme-based throughout.

What you hear while dining contributes greatly to the pleasure or discomfort of your time spent in the environment. It either contributes positively or detracts annoyingly. Listen to the sounds next time you dine. At home or out, notice voices, chairs being moved, glassware, music, kitchen noises, traffic…see what detracts, what enhances or what might be considered neutral.

Interior designers are considering it all – the theme, atmosphere, colors, artwork, furniture, lighting, table dressings, serving pieces, fabrics, textures and even sound. Whether casual or more formal, these design details can make or break the success of the business.

Oro Valley Country Club, Arizona.

Even if the food is exceptional, too bright lighting, ineffective colors, uncomfortable furniture or confused design elements can result in negating even the best chef’s efforts. It is a package. It is about the whole. It is a multi-sensory experience. Buen provecho!

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Posted On January 7, 2018 By pattisays In ambiance, art and food, art and interior design, bars and restaurants, branding in interior design, breweries, commercial interior design, context of interior design, corporate branding, design, design process, design solutions, design tips, design trends, dining and design, Food and art, food and interior design, hiring an interior designer, interior atmosphere, interior design, interior design trends, lighting, Mexico, Nexus Brewery, public design, public restrooms, restaurant design, restaurant restrooms, selecting colors, table dressings, table top, tableware, value of good design /   1 Comment

When is Too Much, Not Quite Enough?

Perhaps – when you are an avid collector, limitless treasure-hunter and lover of basic Americana (comprised of the appreciation of indelible graphic design and branding mixed with a healthy dose of green chile cheeseburgers, bodacious bbq and good fun) – it’s never enough! We’re in Hatch, New Mexico at Sparky’s once again!!!! The sensational roadside attraction – Sparky’s burger bastion MUST know when too much is not enough!

Nine and a half years ago Teako made a statement and the word has been spreading ever since!

The opening of this fun and funky establishment started out with a few outrageous signs and vintage mascots like the Colonel Saunders on a bench, Ronald McDonald as the un-official greeter

and a dedication to signature green chile cheeseburgers and mouthwatering bbq. Now both sides of the street (and scattered around town) are towering, larger-than-life icons of days gone by and travelers from all over the world stop to experience this unique site.

But inside, the treasures also abound! With each visit we discover new surprises and exciting additions. Because its Christmas, we were enticed by the “Say Queso” photo scene. We donned funky antlers and cozied up to the decked-out tree, with a backdrop of sparkle and ornament, beneath dangling snowflakes,

flanked by a towering toy soldier and Jolly Old Saint Nick himself!

The stockings were hung in clustered abundance over the entryway to the dining room. No such thing as too many or too much here!!!

The walls are plastered with iconic paraphernalia.

Patina etched tin painted and pitted, with pocks of rust and tarnish – weathered through many storms adding further character to the familiar and not-so familiar pieces, until finding safe haven here in this magical collection.

Camp art un-selfconsciously curated on every square inch of interior space.  A nostalgic presentation and preservation of graphic design and branding.

If you’re a “picker,” a graphic designer, a nostalgia buff, burger and bbq connoisseur or just a kid looking for a memorable bite on the side of the road,

Sparky’s unintentional museum, of the colorfully entertaining and eclectic, will not disappoint! It is a must-see landmark in this our Land of Enchantment.

Be enchanted at Sparky’s! Thanks for the memories!!!!! Keep ’em coming!!!

 

 

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Posted On December 17, 2017 By pattisays In art and food, art and interior design, artistic expression, bars and restaurants, branding in interior design, camp - retro design, Christmas, clutter, commercial interior design, corporate branding, creativity, decorative arts, design, dining and design, element of surprise in design, exterior - outdoor design, fanciful design, Food and art, Graphic art, interior design, interior design trends, logos, multi-media design, nostalgia and design, personal expression, public design, recycle, recycle design, travel and design /