Conquering the Fear of Color – A Q&A Interview with Patti

The serenity of neutral color schemes has a significant place in interior design. However, it is more about the fear of color that I approach this article today. Committing to color arrests most people – they want it and admire it but are fearful about selecting and committing to bold colors.

Beautiful neutrals are a color all to themselves. Layers of whites, creams, grays offer sophisticated schemes.

However, that is not all that causes clients to reach out for assistance. Even if they have made a decision about taking the leap, it is how much, where and with what or to what the color is applied or occurs.

A white kitchen receives a patchwork of blue and white Talavera tile as a backdrop adding depth and interest.
In addition, upon closer inspection, we have incorporated a fine detail of an aqua glazed Spanish tile running horizontally and vertically through the patterned tiles.

I remember when architect Antoine Predock’s project for United Blood Services in Albuquerque https://bit.ly/3LBQbDv made a splash – a really RED splash when he stuccoed the entire exterior brazenly brilliant, bold, blood red! It was astonishing – astonishingly effective!!! https://bit.ly/3NNQihd If a picture speaks a thousand words, color is right there in conveying remarkable communications.

From branding to personal style, color is key.

The addition of our tongue and groove walnut wall established the theme for the rest of the furniture in this interior.
With freedom to select colors for this new brand, the signage and interior finishes all contribute to a unified statement using a dark cadet blue, warm gold, and caramel colors throughout the space. 
From T-shirts to interior finishes, the brand is reflected and reiterated in colors throughout.

My staff recently investigated information from projects. They posed questions and gathered observations regarding my use of color. Photos, at the end illustrate some specific color decisions and why. The resulting questions and answers are as follows:

Patti Hoech‘s design practice has been and continues to be an exploration and emphasis of the subtleties and strengths of color. It is an integral part of her work. We wanted to know why and when she discovered this specialization in her design sensitivity and how it relates to her approach to effective design decisions.  We are asking clients and colleagues to pose questions to get the answers.

Why is color so important?

Patti Says: Color is power and peace. Color is important on so many levels – personal joy (or aversion), perceived temperature, brand identification, seasonal interactions, emphasis, and contrast. Color is everywhere. Understanding and harnessing it for specific purposes is key.

This new backsplash had a specific purpose, which was to acknowledge the existing rust-colored porcelain sink and the intensely green marble stone countertops. By pulling those two colors into the tile selection so strongly and interspersing other colors that complemented the palette, the result was an effectively unifying design detail.

How do you determine the color specifics for your projects?

Patti Says: What color brings you joy? What color tells your story? Interviewing clients about their color preferences – being an important question begins the dialog regarding what colors to incorporate and why. This can be personal preferences or aversions or specific colors relating to branding whether it is new or existing. Also, existing fixed design/architectural elements might also play a significant part in developing an effective color scheme.

This couple wanted turquoise and other blue tones to weave through their interior. By selecting a neutral backdrop in the floors and walls, it allowed the accent color to punctuate the space from several key pieces of fabric and finishes.

Do you believe color affects the lives of your clients in their homes and workplaces?

Patti Says: Absolutely!! Color can insert many subliminal effects that impose on people’s perception of a space or graphic. Color can evoke emotion, instill comfort or agitation, rekindle memories, spur appetite, affect perceived temperature. It can embed recall for commercial brands. Color can be a clever tool.

In this interior for Boba Tea, we played with the colors of the flavors and the multi-colored tiles to correlate to the fun experience of sucking the tapioca pearls.  

How do you navigate color trends?

Patti Says: Trends are necessary to keep our market moving. Capitalism is based on consumer activity, and nothing generates purchasing frenzies like stimulating new trends in the market. However, basing design decisions on trends must take into consideration the intended longevity of the design.  Much of color trends are based upon pairings and combinations of color.  It is those combinations that can “date” a color scheme – not so much a specific color. It is how, where and with what it is used that pegs it.

A classic, well-balanced color combination of blue, white, and yellow is a comfortable warm and cool with a neutral that transcends trends. Fabrics and finishes contribute to how one updates a classic color scheme.

Do you feel you are a forecaster or influencer?

Patti Says: I believe that I have imparted and am still providing thoughtful, challenging color consultation to my commercial and residential clients.  Having prospective clients request designs based upon others that we have produced is telling and flattering. It means they have confidence in the decisions regarding long-lasting color schemes – if not timeless, in some cases. However, it must be said that design elements that present the color often determine – in many ways – how well a selected color or color scheme “holds up” over time. Considerations regrading patterns, materials, and elements can and might be either improved or modified over time while maintaining the same color scheme. Forecasting anticipates color trends. I have successfully influenced clients to make selections based upon an anticipation of future color directions in the market or merely go with classic combinations that have been proven over time. . .

Playing off the colors in this corporate logo, the interior design reflects and further strengthens the brand. This company invited us to design various locations in three different states over the course of several years. The interiors have held up against the ravages of changing trends and market directives.

What has influenced your appreciation for and interpretation of color in design?

Patti Says: It started at an early age. Observing the world around me. Nature, architecture, decorative arts (china, textiles, artwork), fashion, logos/brands, trends, regional colors, seasonal colors, cycles of color…Pinks, turquoises, yellows of buildings in the West Indies, bold color statements of Mexico…Color is profoundly important and signature in its application. From fish to birds, flowers to leaves – color captivates me and urges me to find words to express it and continue to have it a primary part of my descriptive vocabulary.  As an omnipresent element in the design process, color is unavoidable, but to enjoy it so fully and embrace the limitless range of options is an exciting artist’s pallet of possibilities which stimulates me at every turn.

The magic of color on architectural exteriors can be amazing. Here in Burano, Italy my dear friend captured the colors! Similar to what we see in Guanajuato, Mexico and the sunny islands of the West Indies.

I attribute much of my color awareness to my mother. I remember being greatly influenced by her sense of color and design. Her sensitivity and talent were innate. She selected fabrics that had unusual color and pattern combinations. When orange, avocado, brown, and gold prevailed in the 60s and 70s, she selected the olives with chartreuse and gold for the less formal areas of our lives and leaned into Lily Pulitzer’s dynamic colors and patterns for her clothing and a pastel version of soft pinks and verdant greens for our more formal areas. The master suite was primarily yellow with beautiful bits of blues. Beach scenes always emphasized blues and greens. Nothing in our world was on common trend, but an artful interpretation of color combinations, eclecticism and comfort. Pairings of orange and brown were never her happy place nor was gold and brown.  But orange and PINK – YES! Pink and green especially! And browns were recognized in context with stone shades of greys and tans.  I believe that sense was greatly influenced by richly organic, textured stone walls of the West Indies – Danish architecture in the tropics where limitless colors of greens and blues punctuated with flowers were all around.

As a result of this of this early introduction to the value of color, my personal spaces reflected similar sensitivities. Beginning with pink in the early years I graduated into blues, turquoise and greens for my teen years. The final scheme, in my room in the home in which I grew up, was a dusty pink, clay, and mocha-rose. No one in my world had that color scheme in the late 70s and it was difficult to assemble. It helped that I worked part time in a design showroom in Georgetown where handling the amazing abundance of fabulous fabrics was a daily inspiration. Throughout my life experiences color has been a constant distraction. Not in a bad way, but rather a noticeable, unavoidable interruption that causes me to pause and take note. Ask anyone who knows me – I stop and remark about color at every turn.  For better or worse, I comment on color. It is a deep appreciation that I enjoy sharing. And the most rewarding is discovering color for clients who yearn for it but don’t quite know how to find and use that which would make them feel the joy of color!

A dear friend in Mexico recently took a leap in selecting an accent color for his seaside villa. Once an all white interior, which was lovely and fresh, he wanted a new look that provided contrast and strengthened his color theme. The yellow accents made me smile when he unveiled his new look!

Color plays a major role in discovering and expressing personal style.  Fear not – color is your friend. Find your style. Live your style. Love your Style.

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Posted On May 10, 2022 By pattisays In Albuquerque, New Mexico, apartments, architecture, artistic expression, bar, bars and restaurants, beauty behold it, blue and white, branding in interior design, breweries, Centerpieces, chairs, color and temperature re: interior design, color forecasting, color of light, color Q&A, Color schemes, color trends, colors, commercial design, commercial interior design, commercial remodel, Contrasting colors, corporate branding, creative process, creativity, custom design interior design, custom furniture, dark colors, design, design and marketing, design challenges, design details, design process, design Q&A, design scenes, design solutions, design theme, design tips, design trends, designing a new home, designs in nature, DIY design, drama of color, eclectic design, eclecticism, element of surprise in design, fabrics, favorite colors, good design, good taste, graphic designs in interiors, hiring an interior designer, home, home decor, home improvements, how to select colors, inspiration, inspiration from nature, interior accents, interior atmosphere, interior design, interior design preferences, Interior design pro tips, interior design pro-tips, interior design trends, interior enhancements, joy, kitchen, kitchen cabinets, kitchen design, kitchen remodel, kitchen remodeling, lifestyle, living with color, logo development, logos, modern cabinets, modern interiors, paint colors, painted cabinets, painted furniture, personal spaces, personal taste, planning a new home, planning a remodel, Q&A, re-upholstery, remodeling, reupholstery, Santa Fe, New Mexico, selecting colors, Subscribers, Talavera Tile, tile, timeless colors, tips for new home design, trending design, trends, Uncategorized, update design, updating, upholstery, value of good design, white color schemes, white kitchens /  

Designing with Your Story in Mind

Is your story important? Does anyone care about your story? And what does this have to do with interior design?

Whether you are marketing yourself or your business, your story has merit. It is about identity, branding and connecting. It is about letting people in a bit. It is about sharing history, experiences and process. It is about your unique reason for doing what you do.

For the past several months, I have been working with a client on a combination of interior design, graphic design, exterior design…it is all intertwined. A successful design laces together all these design elements. And that brings me to “the story.”

Even Facebook features a section to tell “your story.”  Yet, my client resisted presenting/using the story of this new business venture as a part of the design. He told me that was “so seventies.” That he had read that it was a dated concept that was no longer relevant. I begged to differ. For months I begged to differ! We agreed to disagree.

I believe that this is similar to many interpretations of design. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. Whether a color,  a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. Often, this is fair to observe. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box!

The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know.

So back to the story…about “the story.”  When a business or any concept is respected or liked, revered or praised, it is natural for people to wonder “How did they get started?” “How did they come up with this idea?” “What is their history in this business?” These are common questions that clever ideas or designs invite. So why not satisfy that interest, create a buzz…Let’s give them something to talk about!!!

In this world of disconnection, making connections seem all the more important. What used to be a natural exchange – of communication, ideas, sharing – is now something that has to be inserted with greater intention.

So this new business, for which I have been designing, is a barbeque establishment. There are a million. They have certain things in common. Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. Cool interior? Hopefully. Are those the only unique traits? Is that the memorable take-away?  It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?”

My opinion was a  combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience!  This will enter into the story as we go along.

Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. That certainly helps. It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.  

To begin to tell the story, I encouraged the development of a unique logo for this specific branch of the brand. Taking the lead to design it,  and incorporating it into interior/exterior design was part of my vision for a complete design package and presentation. Extracting from the story to create the logo seemed natural. The private persona was becoming public.

As we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version.

It was available for printed material, social media, and as art to be presented on walls. Yes, it was intended to become a decorative element too.

The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces. 

Photos of the original smokehouse in North Carolina will soon be presented to further reiterate the story on the interior walls.
Urban Piecework commands the interior with bold mosaics reminiscent of patchwork quilts – an intriguing backdrop installed both inside and out.

Connecting with patrons, followers, clients, friends, family and acquaintances is valuable. As a business, it wraps who and those elements that are important to you in a familiar cocoon of context. It can instill a level of comfort and confidence in addition to sparking additional interest that might have taken longer to establish, without the introduction of your story.

The final multi-dimensional and multi-textural wall-piece featuring the story and mission is a striking 4’x6′ multi-textural panel. It offers patrons an opportunity to get a few questions answered as they enjoy their “exbeerience” at BLUE.

It was a privilege to promote, extract and produce this story and contribute such an important and valuable element to this business’s marketing and solidifying it’s new, exciting chapter of their brand.

Consider your story. Own it. Share it. Celebrate the uniqueness of your story. Design with your story in mind.

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Posted On April 19, 2019 By pattisays In Albuquerque, New Mexico, architecture, art and interior design, art assemblages, art custom commissions, artistic expression, bars and restaurants, branding in interior design, brew pubs, commercial interior design, commercial remodel, context of interior design, corporate branding, creative process, creativity, custom art in interior design, custom design interior design, design, design and marketing, design challenges, design details, design process, design solutions, design tips, design trends, designing with a purpose, dining and design, dining rooms, eclectic design, exterior - outdoor design, good design, Graphic art, graphic arts, graphic designs in interiors, hiring an interior designer, historic properties, inspiration, interior atmosphere, interior design, interior design trends, interior enhancements, logo development, marketing the story, mosaic, mosaic tile, murals, Nexus Brewery, nostalgia and design, patchwork, patterns, personal expression, photography, pieced work, practical design, quilts, restaurant design, Subscribers, textures, the story, tile, trends, urban art, value of good design, wall treatments, your story /  1