Oct 07

Urban “Pieced Work” – an artistic narrative

We are excited to have the opportunity to bring a design installation(s) into a new project that will serve to support the brand with a twist. A nearly completed new smokehouse is coming to Albuquerque. This home-grown eatery blends family history and southern roots with southwestern barbecue flavors including indigenous wood and iconic chile blends. But this is not about their cooking profile. It is about how we have arrived at a design theme that will define and further the identity in this new, specialized smokehouse department of this larger local brand.

To accomplish this task, we examined the concept the owner had to remodel an existing facility that had been a popular gathering post serving this community for decades. The fringe barrio location was of a demographic primarily comprised of Mexican/Americans. Decades past it was home to a heavily black community. The fabric of these cultural combinations suggested a mosaic of color and vibrant heritages.

The spark of cultural references lead to discussion of the popular artistic expression of urban mural painting.

When we began the dialogue, the decision to have a mural painted by local neighborhood kids, with a mentor to design and supervise the work, seemed to be the direction we were headed. After subject matter debate and development, I veered off on another tangent that might take a less subjective approach, be weather-proof and more durable for a patio location – mosaic.

This new more impervious and durable medium still offered the opportunity to engage the community, but with less focus on a specific subject and more about geometric color and texture. We discussed the details of installation so as to keep it simple for kids to participate using whole tiles – minimize cutting, if any, for starters.

Inspiration came from several other installations such as the Albuquerque Convention Center’s on-going mosaic mural project wrapping many sections of the buildings with intricate scenes of New Mexican lifestyle and cultural diversity. The colorful mosaic is an elegant and sophisticated contribution to our city’s cultural aesthetic.

Helen Atkins, manager of consignment art at PATRICIAN DESIGN’s downtown boutique gallery and the lead on their current restaurant mural project, has worked on several phases of the Convention Center’s mural project.

We have incorporated mosaic into several of our own design projects such as last week’s blog https://patriciandesign.com/trust-and-custom-designs/about a residential kitchen installation.

Here, in another installation, a fireplace surround of mosaic adds movement, color and textural interest to the room.

Ultimately, one of Helen Atkin’s personal photographs cemented the approach. It was decided that a geometry of different sizes and disparate glazes and designs of tiles pieced together in a colorful, textural panel would be our design theme.

Helen Atkins, a recognized artist in many media, captured this in passing while visiting New Zealand. It’s crisp, yet irregular composition was intriguing and pleasing. It became the springboard for the concept for a geometric mosaic panel to anchor the theme of this new New Mexico eating establishment.

The idea became more exciting as we began gathering material from local tile distributors and our own personal inventories of favorite treasures saved for a special project. Here it was. It seemed such a strong design element and therefore offered a new direction for the actual brand of this establishment. We embraced the idea and brought it into the interior and distributed murals throughout the space.

Still under construction, we will not divulge the identity or locations of this project just yet. But suffice it to say, the murals are an exciting part of this interior design scheme.

As we further discussed the plans to implement this project, school started and the ease of coordinating the assistance of neighborhood kids became more difficult. Helen lead the project as primary installer, coordinator and supervisor. She enlisted the assistance of a couple of people – one experienced and the other not at all.

We have named this series, Urban Pieced Work – an artistic narrative. Here we are interpreting generations old sewing patchwork using ceramic, glass and pottery pieces rather than the traditional fabric patches. The original folk art needlework has been in the American vernacular for ages. In these installations, this up-cycled use of discarded or discontinued tiles is similar to patchwork fabrics, re-purposed to make clothing, wall decor, window treatments and bed dressing when times were tough – often referred to as “pieced work.”

My paternal grandmother in New Mexico made this twin quilt for my bed when I was a child in Virginia.

My same grandmother made this and was given to me by my cousin, her only other granddaughter.

Mosaic is often, like fabric patchwork, a practical art form that puts scrap, shards and fragments to good use in an artistic fashion. Note though that more sophisticated mosaics have been designed more intentionally for centuries not merely as salvaged material. These masterpieces both in contemporary work and antiquities represent many periods in history and movements in artistic expression.

This mosaic version connects with the history of the restaurant’s roots and southern heritage. The panels’ mural nature speaks to the urban murals found throughout the community.

Located strategically throughout the interior, these murals have become a strong design element and anchor for this facet of the brand.

Another shot of the spectacular cultural story murals at the Albuquerque Convention Center.

We have woven a meaningful artistic statement throughout the interior and also on the exterior of the building. In addition, we will be inserting a graphic version into the signage and logo design.

Urban Pieced Work – an artistic narrative, of a New Mexican Smokehouse, will provide pleasing design visuals throughout this new interior, provoke conversation and interaction, weave an element of history and context with the southern roots of this exciting new eatery!

Join the conversation and watch for the first succulent flavors to come out of the smokers later this year.

Sep 24

Entrepreneurs! Getting Started with Design!

By pattisays In Albuquerque, New Mexico, aluminum, bathroom remodel, before and after, branding in interior design, ceiling lighting, Color schemes, color trends, colors, commercial interior design, commercial remodel, concrete finishes, concrete floors, construction, creative process, creativity, custom design interior design, design, design and marketing, design process, design solutions, Design Team, design tips, existing materials, flooring, good design, hiring an interior designer, interior atmosphere, interior design, interior enhancements, lighting, logos, metal finishes, paint colors, personal expression, planning a remodel, practical design, remodeling, retail remodeling, retail storefronts, selecting colors, Subscribers, tenant improvements, tile, value of good design, workplace design / 1

Starting out with your first brick and mortar business, the tasks are many. After homing in on your business specifics, selecting a name, designing a logo, deciding colors…you have your license and your business plan, you’ve found a place and then you need to present your business to the world!

A few weeks ago, we began a new project that is just what I have described…an exciting first-timer in the business world, having worked for others is now ready to do her own thing, be her own boss, make her own decisions and assume the risks necessary to take this leap into entrepreneurial adventure.

It’s exciting and scary, daunting at times and fun too. And it should be fun. Finding something that you enjoy, something you believe in and believe that you can do as well as, if not (hopefully) better than, anyone else in your market.

With inventory determined, name and logo designed the last task was to create the space to present her concept. We won’t divulge that today, the project is yet to be presented, but the framework is on what I want to comment.

We began compiling some finish options…paint, upholstery, privacy curtains, carpet and a little brushed aluminum bling!! We want to reinforce her brand with key colors and finishes.

Knowing the terms of the lease agreement – what is the landlord’s responsibility, what is grandfathered-in, what can be changed, any spending allowances amortized into the lease…these are all things that are necessary to determine how to go about designing the interior. It is necessary to establish costs within the over-all start-up budget. Having helpful, knowledgeable, creative people around you with whom to assemble your team is imperative.

We arrived at the site to find a very clean slate. Located in a retail strip center, it was a white box.

We instantly decided the flooring would be a combination of polished concrete and broadloom carpeting, some lights stay and some go, spots will be added, colors will reinforce her brand.

Toward the back, a break-room kitchen area needed demolition. This pocket would become fitting rooms.

There was existing ceramic tile on the floor that also needed to be removed. These were things that our client could attack herself – saving money and getting to know her space.

We learned that the restrooms were grandfathered in and did not require any additional improvements – other than cosmetic.

We learned that we could make changes and additions to the lights and only needed a permit for electrical portion of the work.

Many of these discoveries were of pleasant surprise to our client who had been miss-directed a bit and was in a state of frustration and near defeat. Gathering good information is imperative, in order to save time and money, make good decisions and know your options. Get out there and get busy!!!!!

Soon to bee completed, watch for this transformation in coming weeks.

Sep 03

FLOWER POWER – A Marketing Imperative

By pattisays In ambiance, architectural gingerbread, architecture, bars and restaurants, brew pubs, breweries, brick, colors, contrasts for balance in design, corporate branding, creativity, design, design and marketing, design process, design solutions, design tips, design trends, drama of color, environmental design, exterior - outdoor design, flower power, flowers in design, Garden, Gingerbread houses, good design, good taste, graphic arts, hiring an interior designer, historic properties, inspiration, inspiration from nature, landscape design, natural designs, nature, patio, practical design, public design, public spaces, Regional design, restaurant design, retail storefronts, signage, street-scape design, Subscribers, summer, travel and design, urban art, urban design, urban planning, value of good design, walkways / 1

While in Park City this weekend, I pondered what might the subject of this week’s story be. Dazzled by the smart presentation of this hidden little jewel of a town, I was continuously remarking about the fresh abundance of flowers, well maintained facades, manicured lawns and medians and the obviously collective appreciation for what draws patrons to want, if not need, to invest in property, art, clothing, home decor and food! Yes, need – it can become an imperative!

Here a restaurant has dressed their facade with brilliant red flowering boxes beneath the sidewalk window.

Oh – oops…do you think it might have been the Ferrari that was drawing attention?

Imagine your patrons being drawn into your establishment as an imperative – a must see, or must buy here, or must try this place, or must check out their wares, or must taste their food or drink their craft beer!

The patio of this brew pub is surrounded by fresh flowers in rustic wooden boxes.

Preparing to open for the day, this pub also has light strings to animate the patio at night.

You see this charming presentation potential in small resort communities and those who have cultivated their assets to the max, reap the benefits of their vision, smart development and on-going maintenance.

Another brew pub sees value in an eye-catching floral frontage. Courtesy – Heather Harrell

The architecture is decidedly mountain themed, vintage 19th century colorful and textural, but interestingly punctuated by modern elements and fresh ideas. The practical pitched roofs, quaint scale, textural wood trim and detailing, all contribute to this charming scene.

Courtesy – Heather Harrell

To dismiss the value of flowers in marketing is to ignore the Flower Power!

Some places take a little more work to grow seasonal sprays of abundant color in pots, buckets, bowls, barrels and boxes, but the effect of drawing people is undeniable.

Courtesy – Heather Harrell

From Key West to Anchorage, the results are proven. Beauty, color, nature sells.

It’s a combination of color being a visual POP amidst concrete and brick, but it is also the positive life-affirming statement that it projects.

We know color in advertising is a draw and we know that anything that adds animation is a draw – flowers colorfully animate the street-scape and draw customers to them.

Here the passers-by are drawn to the menus posted in the window by the red geraniums that brilliantly are placed in planters in front of them.

Courtesy – Heather Harrell

They infuse the built environment with nature.

Like hummingbirds swiftly hone in on the finest blooms or like bees collecting pollen, we are drawn toward that which speaks visually from the surrounding foliage.

Courtesy – Heather Harrell

Texture is another element in this mix. We know that good design is about balance. Flowers balance the otherwise hard surfaces in their periphery. The finishes on a streetscape or sidewalk scene are generally, if not exclusively, hard. Flowers soften the surrounding surfaces and also balance the smooth and hard with random shape, texture, flexibility and even movement.

Whether a casual bar or fine dining restaurant, retail shop or any business wanting to attract and invite the public to them, flowers are an asset.

I feel about flowers similarly to how I feel about twinkling lights on a patio or in public trees. The advantage in the lights is that they can survive the frigid elements and make their statement in all seasons. Lesson here – once the plants are spent for the season, keep the lights on!!! Both elements are valuable draws and enhance the atmosphere of any establishment or environment. (Go back and notice how many photos have visible stringed lights in them!)

And if possible, plant those past-season pots with hearty pansies, ornamental kale or evergreen shrubs to keep the life calling from the sidewalks.

An art gallery has boxwood in steel vessels at the entrance.

A potted evergreen will add life to the paved surfaces when the flower season has passed.

And for the sake of broadening the reach on this subject, to include not only the flowers and the mention of stringed lights, is the inclusion of creative signs, banners, flags, umbrellas and other elements that contribute to the festive nature that attracts peoples interest and draws them into your business.