“COLOR IT FABULOUS” – A Color Game to Play and Learn!

After last week’s Color of the Year observations, I furthered the subject regarding the importance, influence and value of colors.

I don’t know the science behind how individual’s eyes perceive and translate color… rods and cones and the anatomy of the eye as it speaks to the brain…but what I do know is that COLOR and the context of COLOR MATTERS even if it is not perceived exactly the same by everyone. 

My parents were coincidentally both apt to notice, remark about and describe color specifically.  To them, and ultimately to me, colors were something to regard and absorb, for better or for worse, and all colors deserved acknowledgement and specification. 

I distinctly remember their descriptions, “Parrot Green, Sapphire Blue, Lemon Yellow, Fire Engine Red and Brown as a berry” – a compliment which indicated that you had tanned sufficiently! I think it was a result of our island home-away-from-home that prompted many of these titles. We, for sure, had no parrots making their presence known in Virginia! But for some reason, colors in the islands prompted unusual appreciation and scrutiny. This parrot green was like grass green but a bit more intense – saturated – not a dark green and certainly not a spring green – just a brilliant, clear, secondary green! The result of true, primary blue and yellow mated to make GREEN!

Color is a communication tool to convey – color. But what color? What type of color? What specific color? Is your version of a color the same as mine? Do we “read” color the same way? Do we express the description of color the same way? How might you explain a color to a person who is blind?

I’m writing this today from the tropics and it seems worthy to note that colors are abundant here in brilliant evidence through all seasons. Whereas in a decidedly changing seasonal and climate, colors come alive in spring, progress through changes and pretty much crash for the dormant winter months. Contrarily, the topics meld their rainbow of blooming floribunda, bounty of fruits and palette of these brilliant colors year round. 

Maybe it is because we straddled both worlds. The lush, verdant, colorfully blooming and always reliable tropics countered by the decidedly and distinctly changing seasons through dormancy in the northern climes. There must be an appreciation for the change. The lovely, yet possibly monotonous climates that produce blooming color all year round might dull the senses to the seasonal reemergence and staggering beauty of new growth and blooming abundance and mute the verbal expression and appreciation thereof. 

For example, my color antenna is always up and running. As I struggled with my pair of carry-on luggage monstrosities clearly in excess of 75 pounds (good thing there is only a size and not a weight limit!!), I came upon 2 art pieces in the Houston Hobby airport. The colors beckoned me. Although I had noticed them in swift passing, I couldn’t help wanting to see more. So I stopped and dashed back, disassembled my cumbersome haul and quickly took photos of these two paintings on exhibit, in the concourse, in order that I could enjoy them a bit later. Initially attracted by the color, they arrested me allowing and inviting an opportunity for  further examination of their subject matter and detail later, when I had the luxury of time. 


The wildly organic plant life, featuring an animated orchid that tangled and writhed on the painting’s surface in a variety of verdant green’s set against a perfectly selected fiery orange table surface, was brilliantly alluring and seemed to set the stage as a  precursor to my soon-to-be-destination in tropical Mexico.  ARTIST: Lucas Johnson Still Life with Schomburgkia

A bit further down the corridor of the concourse another piece caught my attention. Similarly with its colorful invitation, but with entirely  different subject matter which upon closer inspection was quite intriguing, a patchwork quilt of batik fabrics and collage with applied letters beckoning the viewer to wonder what might be beneath was magic. The woman or child and beloved pet in the center of the action nestled under a cozy and colorful quilt, wrapped in a cloak of starry darkness which might suggest clinging to each other against the foreboding imaginings of the night.


The intense collection of the brilliant colors contrasting against black was dramatic, mystic and inescapable in this powerful piece, It Helps to Think We’re Sleeping Underneath the Same Big Sky by artist Joo Young Choi.

Watercolor artist extraordinaire, Susan Weeks,  captured this crate of mangos at an exotic market somewhere very south of here. Peru? Ecuador? I don’t remember. Susan gets around. And, Susan sees color and detail and renders it with remarkably exacting precision. 

As I greet the day, I’m taking my stash of mangoes out onto the balcony to be seen and photographed in context.  Reminded of how Susan rendered this succulent sweet fruit, with the delightfully “hairy pit” (nods to Tricia), I celebrate this colorful collection of nature in a sensational setting! These gorgeous tones of warm golden yellow, baby iguana green and yes, 2019’s rosy warm coral (Pantone’s “Living Coral”) are nature’s color scheme. The orbs are sensuous and the colors are excitingly bright and luscious. 

Mango colors of rosy coral and warm, golden yellow are paired in this arched interior entry.

Here a similar scheme featuring one of our favorite Company C rugs illustrates the bold, effective power of color selection.

Try this exercise with color. I have no idea what your eyes see and your brain translates, but walk around and look at things in your world. Notice color. Notice individual items…book bindings to fresh fruit. Evaluate each color’s effect. Does it evoke any emotion…good or bad? If you wanted a painter to paint a wall that color and you didn’t have the paint selected, how would you describe that color in an attempt to get it on the wall as you desired?

In a more thorough test, you might be prepared with actual paint – like tubes of acrylic from the craft store. Get a print-out of a color wheel to illustrate the primary, secondary and tertiary colors. https://bit.ly/2SVKUMg Buy red, blue, yellow and white and use them to attempt to create the color being described. This could be a party game – but you would need to also have paint chips from the home improvement store or paint store to use as the prompts that would have to be described and used to match the success or failure of the person attempting to create the color.

Noticing color brings appreciation to the details and nuances of our color-filled world.  The little exercise/game, to try to convey a color to another person based upon similar life experiences and references, is interesting.  Please share your thoughts and experiences, dilemmas and frustrations with this project through the blog’s email.

I hope this encourages you to go forth with a new-found appreciation of color and how it adds layers of depth and interest to all that you see. Examine the natural world, or man-made creations in film, set-design, architecture, graphic advertisements, fashion design or interior design. See why color matters!

2019 Pantone’s Color of the Year LIVING CORAL!!!

Color. Fashion and trends. Pantone’s annual pick and announcement – this year, based upon observation of the field of design scenes namely Airbnb and Apple, really? I find that amusing. Described by Pantone as “an animated life-affirming shade of orange, with golden undertones.” If orange had golden undertones, it would be more yellow-orange – a golden orange – NOT the pinky-orange suggested by their swatch of Living Coral and myriad examples that are being set forth.  However, a few months ago I noticed and saved (because I liked the colors), a Smith’s Food Store envelope featuring peaches that illustrated the cozy combination of the rosy-orange coral tones with the golden yellows – a perfect pairing.

This pinky coral – a hot, but smooth, orange-ish color – has been one of my favorites for years! In 2004 I referenced it as “lipstick” that wonderful color between red, orange and pink! A hard-to-find  lipstick shade sought by many!!! It melds fabulously with citrus colors and is cooled and contrasted by blues. A wall of colors depicts this perfectly.


We painted the wall, took a photo of it and emailed it to Federico Leon de la Vega in Mexico to commission him to do this grapefruit painting with its luscious, pink center and coral shades, wrapped in  a yellow peel and surrounded by cool, bold, brushstrokes of whites and brilliant blues.

A few years later we devoted an entire project to the fresh, citrus, color tangerine – which because of my personal preference leaned toward the coral shade of orange rather than the pure, natural tangerine. But art is about taking liberties and when developing an orange accented color scheme, all versions are allowed. Right?

This project was punctuated with orange tones from tangerine (for which it was named), and deep warm coral-pink shades. The hue and its many vibrant values!

However, to photo these nuances of color is tough. I walked around the Tangerine project a couple of days ago. It has  stood the test of time by beating trends by a few years and not adopting any particular design elements that would have given it away today.


Look at how much nature played a part in the staging of these coral infused scenes!

My advice is to pick the colors that  you like – the colors that make you feel good. Once determined, develop design based upon when to use that/those colors and when to contrast them or perhaps neutralize them.

Coral is bold and warm. It can read hot and energized – although is softer than red and less harsh than orange.

Nature is abundant with coral – not just the living sea coral – but flowers and the rare fabulous accent fur of Vietnamese monkey the red-shanked douc!

Vietnam’s red-shanked douc- brilliant coral accents in his coat!

The thought of warm saltwater and fresh sea air at this time of year is tantalizing. Living  coral doesn’t just say – coral, (of which there are many colors) it  evokes that shade that we snap to when mentioned. Hot, soft pinky coral – a color of seduction. It is featured in jewelry and art renderings, architecture and interiors.

My advice is to pick the colors that  you like – the colors that make you feel good. Once determined, develop design based upon when, where and how to use that/those colors and when to contrast them or perhaps neutralize them.

A little whimsy to celebrate this bold exciting color of the year!!!

Have fun with color – any color- all colors! Welcome Pantone’s Living Coral, into the conversation and design elements, for this New Year!!!

Christmas Centerpiece – Gilding the Lily of Locust Pods, Evergreen, Silver & Gold!

The return of the pods with a twist! Those gorgeously twisted mahogany colored Locust pods that fall every autumn and beg to be re-purposed, if not for their procreating seeds, as table dressings!!! Yes, I have embraced their raw, organic beauty for quite some time. Look back to my introduction to these handsome hulls and the first fabulous table-scape that resulted.  https://patriciandesign.com/resourceful-creative-festive-fun/

The original autumnal centerpiece using the Locust pods a couple of years ago…

There have been many bouquets since. Then yesterday, as I walked my 10,000 step trek around a nearby park, I pondered the theme for this Christmas blog and another pod piece came to mind.  One lone Locust tree there in the park had produced a blanket of pods that have been weathering these last couple of months – fortunately, not weathered too badly. I gathered 2 dozen of them and marched home with a purpose! Fists full and looking a bit curious, I passed several strollers wondering about my two unusual bouquets.

My idea was to tweak them from their natural autumnal brown to a gilded glory!

Spray painting on brown craft paper – both sides – instant transformation!

Yes, gilding the lily of lovely rich, natural pods to become wildly twisted golden spires flanking the traditional poinsettia of our Christmas table.

Building the scene as I go…

Last minute gold glass balls ringing the red poinsettia centerpiece,

Spruce sprigs from the yard.

a pair of silver reindeer, silver snowflake napkin rings, blue spruce cuttings from the backyard, scattered votive holders, crystal and china for the touch of formality and we’re ready for our silver and gold, red and green, festive feast!

Mexican pewter chargers, with fine gold trimmed Limoge china, Grand Baroque sterling and aluminum snowflake napkin rings – mixes metals to the max!

MERRY CHRISTMAS!

DETAILS Found at Hillwood Estate This Christmas

The world is full of detail. From the wonders of nature and the perfection of a flower, to the man-made creations that come from inspiration of all sorts. The combined influences that result, in interesting and good design, are limitless and we now have layers of platforms upon which ideas are presented. The access to creativity is staggering.

Take Etsy and Pinterest. There the ideas abound. Everyone has access to creative ideas unlike ever before in our world. In the past, a keen eye observed and discerned. The clever managed to find inspiration in the most obscure places, analyze observations and interpret them for their own purposes. Creativity was spawned from observation paired with original thought. Yet, that observation was generally first-hand. Therefore, those that got about more, saw more and had greater exposure to more (and there you have it) were creatively stimulated more!

We (perhaps I should say I since it is from my own vantage point and experiences, from whence I speak/write), often are so busy observing that we don’t take the time to dissect and catalog the information we discover. I am so very guilty of that as I am so captivated by design and creativity that I forget to  remember!!! Ha – yes – forget to remember or record!!!!

I constantly find myself regretting to have taken a photo of something (some who know how many photos I take might want to take exception with this point), but it’s true. I regret not taking a photo or studying something which, retrospectively, I recognize as something quite special. In the rush to experience the entire scene, I fail to notice or retain the details. Have you ever felt that you were so caught-up in a new experience that afterward you feel you should have paid closer attention? I forget to remember to store the observations or I forget to take a photo – regretting it afterward.

The breakfast room aat Hillwood Mansion where Marjorie Post rarely entertained, but was always set to do so. Pink poinsettias are the seasonal choice.

This can be from a class lecture to a theatrical production. I wish I had focused more closely rather than getting distracted by my own imagination which  often runs rampant with the encounter. However, the stimulation can be so great that the imagination kicks in and causes diversions, in the attention, resulting in a deficit of detail gathering. Hence a clear case of un-diagnosed ADD!!!

With all of this having been the prelude to my thoughts for the day, I have elected to pick out a few details from a recent tour of the Hillwood Estate and Gardens nestled on magnificent wooded grounds in the heart of northeast Washington, DC. And how wonderful to have had the opportunity this week to stroll through the mansion, now museum, of the late Marjorie Merriweather Post during the Christmas season.

As previously mentioned, I would have, could have, should have taken more photos, but was so enchanted at every turn by the beauty and gracious luxury that unfolded, I was too busy darting from one magnificent scene to the next to capture more than I share here. I apologize.

Her favorite color was pink and this tree greeting visitors upon arrival is a precious jewel among many beautiful Christmas trees and decorations displayed in the mansion.

 

From the reflection on the polished floors of the little white lights to the shimmering crystal punctuated with pink blossoms bedecking the tree was undeniably elegant.

The railings ascending the staircase at the reception desk were draped with garland and strung with simple gold painted discs which were repeated in the coordinating tree which also featured a collection of blue reproduction Faberge eggs.

 

Marjorie Post was a discerning collector of all manner of artistic beauty including exceptional Russian decorative art. The actual exhibit of Faberge currently available for view on the property is nearing its end. Many dazzlingly detailed pieces from her own collection and others on loan for the exhibit are being shown.

If you are in Washington this month, please treat yourself. This exhibit of Faberge pieces is outstanding.

The gold leaves on this magnificent tree in the dining room would be fun to replicate. Could have easily been dipped in gold leaf. Like lime leaves – or from your garden perhaps photinia or laurel even rhododendron – maybe go faux with silk from the craft store – spray ’em gold!!! Paint magic!

And if you have ever installed a dangle of mistletoe…check this out! This elegant bundle suspended, from the towering heights of the entry hall, puts all other sprigs to shame!!! In the opulent foyer, this grand ball of gilded ribbon-clad mistletoe invites those to tempt the fates of love and superstition, with but a kiss!

Whether it is a theme of gold or a snowy season of white, find details and enjoy the creative opportunities that present themselves to you in passing or from the depths of your imagination and create your own holiday magic!!!

Creating fantasy, festivity or seasonal celebration, gather the details every day from observing all the particulars around you.  It is amazing from where you can collect ideas and be inspired to create your own festive fantasy!!!!!! Then be sure to take some photos!!!!!!!

 

What’s YOUR Favorite Color? A Little Project for Fun!

Pick a color. What’s your fav? Do you HAVE a favorite color? I was asked the other day that very question and I was really at a loss…I looked at her, furrowed my brow and cocked my head.  I wanted to have an answer – a simple answer that stated a definitive preference for a color – my most favorite. Rather than producing a quick sure pick, I faltered as she stepped in and said – I’ll bet it’s purple!

Well, actually I can definitively say that purple is NOT my favorite color, but the funny thing is I can love purple, in certain context. The real answer is that I love nearly any color in a certain context.

When I ponder the question a bit more, I can assertively say bright pinks, cornflower blues, golden yellows, chartreuse and brilliant orange. But the truth is, I love so many colors that I am hard-pressed to select just one! It sounds like a Lilly Pulitzer color board.

So I thought of a little exercise. I decided to pick a color at random. Then overwhelmed with the myriad colors that might produce one random pick, I fine-tuned random and said to myself, perhaps a color of the season. To me that was currently and boldly orange. So the idea was that I would walk in and around my house today and capture things that were orange.

This screaming orange hibiscus just came in from the patio to escape the chilling temperatures that have swept down in the last couple of days…happy to transition indoors for the winter!

Try it. Pick a color – not necessarily your favorite – but certainly one you like and walk inside and outside of your house and see how many examples you can find, of that color, in your immediate world. Photograph things that have that color – all or in part, even little details – anyplace that color occurs.  It’s fun and very interesting to see what you discover!!

Autumn is loaded with vibrant colors, but orange is one of the most fiery.

So I selected orange as my color today. I dashed around the house and collected a variety of things that were orange. I was actually astonished at how many I discovered.

This dramatic Hopi – influenced kachina by Gregory Lomayesva sports stylized antlers in a flat but brilliant orange.

Festive ceramics by Ann Marie Werner Smith – here a graceful orange bowl that sits on the counter…it pops against the contrasting granite.

It is interesting because I know my world is not heavily orange, but I found so many wonderful splashes of it throughout my interior and even startling exterior, in the way of the leaves on the Bradford Pear tree.

From fresh mini pumpkins and flowers…

A succulent orange flowering Kalanchoe is our seasonal centerpiece on the kitchen table.

A variegated Croton plant has lacy veining of bright orange, pink and yellow contrasted against it dark green background.

to artwork with swaths of orange streaking through them.

A lovely little oil painting by Jeff Otis depicts a very autumnal New Mexico river scene.

At the last minute, while waiting in the Bejing airport, I found this precious little painting of birds and berries. The background is a vibrant orange. Notice the fresh blues adjacent to the orange. This is a detail of the much larger piece.

Peggy Zuris really knew color. Her bold and confident brush strokes applied in luscious swaths placed adjacent colors perfectly juxtaposed creating uplifting renditions of daily life. This little chicken is a detail of a fanciful rural scene.

The balance of color was so interesting. Where I found orange, I nearly always found blue – unless it was a stand-alone like the glass bowl of oranges – or my coral necklace with its nuggets of bright orange coral.

Fresh oranges with their intricately textured rinds fill a glass bowl on the kitchen counter.

Nuggets of coral look like candy corn tightly beaded on this delicious necklace I wore too Santa Fe today!!

Colors balance and contrast.

Even the coasters that attracted my attention last weekend at a bar. I was so taken by them that I brought them home and had them sitting on the kitchen counter. They were intriguing and offered interest and visual stimulation to my graphic art sensibilities.

I began this story earlier today, then took a break and tootled up to Santa Fe where I came across a couple more bright orange pieces…

And on the way home, I was even blinded by an orange fireball glowing beneath the stormy sky silhouetting the dark mesas and glistening off the wet pavement. It’s intense heat contrasting with the cold, damp asphalt that was a result of our first seasonal snow seen here spitting at the windshield.

Gather your collection of photos of your color today. Ponder how they and the color make you feel. Do you get joy from the color and the things you have discovered? Was this not your thought-to-be favorite color and if not, might it be one of them? How do YOU answer the question, what is your favorite color and having determined that, ask yourself:  Do I wear it a lot? Would I paint my walls that color? Do I have upholstery that color? When is a favorite color an accent? Is the joy in the little spots of punctuation? Are they intense, but small, elements of joy without over-doing it? I see a collection of abstract images, details of things – some of which can be cropped more – to create an abstract collage of wall art. Voila!

Color – an amazing facet of design and it’s most versatile component. It’s been a fun test and a compelling story. So what’s YOUR favorite color?

Seasonal Shifts in Design – When Do YOU Make the Transitions Between Seasons?

I am often asked, “When should I make seasonal changes and how?” This can come from retailers debating their front window displays to individuals wondering when, to change the wreath on the front door and on into their interior decor, to reflect the seasons.

The answer is a combination of things. It’s personal – probably starting with where you live. And for me, it is more than just decorative accents, it’s food and drink and clothing for sure. Clothing though might have real, practical adjustments for temperature, but fashion design and seasonal changes are part of the fun!

So to kick-off fall, I shifted into my seasonal drinking modification  – dark drinks – moving from citrus embellishments to the delightful, succulent, marinated cherry at the bottom of a well crafted Manhattan. The perceived warmth of darker drinks is real for me. I would never select a Manhattan in the summer. But I must admit, a vodka martini with a twist is a 365 fall-back beverage for any festive situation.

The rich warmth of a well crafted Manhattan…

Clothing and the opportunity to make design statements that reflect the seasonal shift are also fun to embrace! Along with the Manhattan last Friday night, I transitioned into a felted wool tunic with a local artist’s hand-woven black chenille over-sized scarf. Still sleeveless – as the shift is still a bit of a struggle to let go of summer, it was a decidedly seasonal reality nod!

Truth be known, the wide expanse of floor to ceiling folding glass panel doors were wide open right behind us as we sat at the bar allowing a direct connection with the crowds gathered on the patio beneath the high-hat heaters. Truly a straddling of the seasonal shift – not quite ready to let go of al fresco dining???!!!

Seasonal shifts in weather will be a sure way to respond to a want to change decorative elements. And even being a bit pro-active can be a good thing – but when is too early – too early?

Most of us cringe when we hear Christmas music in October or see the merchandise out that early – combining Halloween costumes and candy corn with Christmas trees and all the ornaments. Awful!!!!!!

Across the country, we have experienced a delay in the autumnal shift this year. Summer kept clinging. Warm weather belied the calendar. But when the weather shifts…and the temperature drops…we want to hunker down and cozy up. Perhaps in addition to the decorative items, you might simmer cinnamon sticks on the stove or light candles with spicy scents. How about a hearty beef stew for dinner?

Here we are in mid-October and summer was here yesterday and gone today with the incoming storms, cool drizzle and cloudy skies.

I just got off the phone with Victoria up and over in Fairfield and she bemoaned the fact that last week she was attending classes in shorts and today she is bundled up in a Patagonia fleece jacket not wanting to leave her bed! The seasons have shifted like a slap in the face!

Color is a key element in expressing the seasons. Between summer and fall, golden yellows bridge the gap. Leaves on our red bud tree change from brilliant lime green of summer to brilliant lemon yellow as fall sets in…lime to lemon – a brilliant color statement!

From late summer sunflowers to early autumn chrysanthemums, the brilliant golden yellow satisfies the transition between seasons.

As fall proceeds, the darker tones of rust and caramels suggest the waning season…crunchy, dried leaves and final wisps of foliage going dormant for the winter.

I’m hanging my Black-eyed Susan wreath today out on the front door! I might even leap to the addition of a funky black cat that I have to welcome Halloween. But it has not been a gradual expression of acknowledging the change in seasons, it has been summer…bam – fall.

DIY – I made this and one for Mom a few years ago – they last. Get a grapevine wreath, select your favorite leaves, fruit and flowers, grab your glue gun and wire clippers – Voila!

What spurred this subject for this week’s blog was seeing my neighbor’s witch’s legs a few days ago sticking out from the elegant planter by her front door. I first thought – what a riot! Then I realized, it’s mid-October and I have yet to accept that!

I am very reluctant to release summer. I’m a warm weather one for sure. I cling to the last vestiges of sunlight as it tracks around out house…less evident, less accessible…shorter days…darker mornings and evenings… NO!!!!!!! I resist, but must succumb. There’s no escaping it. The seasons change and time marches on….The happy fuchsia and pink vinca in our front yard might not make it another day with night temperatures threatening to drop.

The happy pinks and greens of vinca out by the mailbox are about to get nipped!!!

Decorative accessories punctuate the landscape of autumnal interior design. From real pumpkins and gourds, squashes and mums, to their artificial counterparts made from many media. Glass and pottery, papier-mâché and straw-like wraps, silk flowers and faux fall leaves, the possibilities are endless.

This year some outstanding hand-built pottery figurines caught my eye. Artist Robyn Chlad of Tucson, Arizona has designed and created a collection of wonderful statuary luminarias that are an extraordinary design decree for this and all seasons! Kachina-like, these art-pieces make a fabulously functional statement!

This proud raven holds a berry in his beak!

At first I was attracted to their vertical shape and fine detailing. The characters had personality – rigid in their cylindrical forms, yet very animated of expression and fine features.

Chlad has depicted regional animals with a bit of folkloric whimsy (in the jackalope – half jack rabbit/half horned antelope) to  present a collection of irresistible characters to gather at your dining table, or greet you on your entry console, perk-up your powder room, collect on your cocktail table, grace your patio, or animate your kitchen!!! How fun are they?

A caped coyote – the masked bandit!

They each are pierced with designs, to allow the light to glow from inside, that depict the landscape or regional architecture in and around which these creatures roam. Illuminated by electrical lamps, battery bulbs, or candles, they are fantastic!

 

Functional art – these pottery luminarias are exciting art pieces to add a joyful glow to your shorter days and darker hours….

The raw terracotta clay contributes to their natural beauty and complimentary color with a fall palette.  It is a strong statement, yet the surfaces are smoothly burnished and have a soft read. The touches of matte glazes add just enough adornment enhancing the statues with soft earthen color accents.

 

Embrace the seasons and have fun selecting your personal design statements as you transform between seasons!!!

FLOWER POWER – A Marketing Imperative

While in Park City this weekend, I pondered what might the subject of this week’s story be. Dazzled by the smart presentation of this hidden little jewel of a town, I was continuously remarking about the fresh abundance of flowers, well maintained facades, manicured lawns and medians and the obviously collective appreciation for what draws patrons to want, if not need, to invest in property, art, clothing, home decor and food! Yes, need – it can become an imperative!

Here a restaurant has dressed their facade with brilliant red flowering boxes beneath the sidewalk window.

Oh – oops…do you think it might have been the Ferrari that was drawing attention?

Imagine your patrons being drawn into your establishment as an imperative – a must see, or must buy here, or must try this place, or must check out their wares, or must taste their food or drink their craft beer!

The patio of this brew pub is surrounded by fresh flowers in rustic wooden boxes.

Preparing to open for the day, this pub also has light strings to animate the patio at night.

You see this charming presentation potential in small resort communities and those who have cultivated their assets to the max, reap the benefits of their vision, smart development and on-going maintenance.

 Another brew pub sees value in an eye-catching floral frontage. Courtesy – Heather Harrell

The architecture is decidedly mountain themed, vintage 19th century colorful and textural, but interestingly punctuated by modern elements and fresh ideas. The practical pitched roofs, quaint scale, textural wood trim and detailing, all contribute to this charming scene.

Courtesy – Heather Harrell

To dismiss the value of flowers in marketing is to ignore the Flower Power!

Some places take a little more work to grow seasonal sprays of abundant color in pots, buckets,  bowls, barrels and boxes, but the effect of drawing people is undeniable.

 Courtesy – Heather Harrell

From Key West to Anchorage, the results are proven. Beauty, color, nature sells.

It’s a combination of color being a visual POP amidst concrete and brick, but it is also the positive life-affirming statement that it projects.

We know color in advertising is a draw and we know that anything that adds animation is a draw – flowers colorfully animate the street-scape and draw customers to them.

Here the passers-by are drawn to the menus posted in the window by the red geraniums that brilliantly are placed in planters in front of them.

 

Courtesy – Heather Harrell

They infuse the built environment with nature.

 

Like hummingbirds swiftly hone in on the finest blooms or like bees collecting pollen, we are drawn toward that which speaks visually from the surrounding foliage.

 

Courtesy – Heather Harrell

Texture is another element in this mix. We know that good design is about balance. Flowers balance the otherwise hard surfaces in their periphery. The finishes on a streetscape or sidewalk scene are generally, if not exclusively, hard. Flowers soften the surrounding surfaces and also balance the smooth and hard with random shape, texture, flexibility and even movement.

Whether a casual bar or fine dining restaurant, retail shop or any business wanting to attract and invite the public to them, flowers are an asset.

I feel about flowers similarly to how I feel about twinkling lights on a patio or in public trees. The advantage in the lights is that they can survive the frigid elements and make their statement in all seasons. Lesson here – once the plants are spent for the season, keep the lights on!!! Both elements are valuable draws and enhance the atmosphere of any establishment or environment. (Go back and notice how many photos have visible stringed lights in them!)

And if possible, plant those past-season pots with hearty pansies, ornamental kale or evergreen shrubs to keep the life calling from the sidewalks.

An art gallery has boxwood in steel vessels at the entrance.

A potted evergreen will add life to the paved surfaces when the flower season has passed.

And  for the sake of broadening the reach on this subject, to include not only the flowers and the mention of stringed lights, is the inclusion of creative signs, banners, flags, umbrellas and other elements that contribute to the festive nature that attracts peoples interest and draws them into your business.

Courtesy – Heather Harrell

 

Rooftop bar with flowers, flags and umbrellas – King Edward too!        Courtesy – Heather Harrell

Celebrate the the power of flowers!